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| The Breakfast Meeting: Networks Embrace Content Marketing and Retailers ... New York Times (blog) Television networks and channels are becoming increasingly involved in making commercials, hoping to prevent audiences from skipping ads, Stuart Elliott writes. New efforts at content marketing (also called content advertising and native advertising ... See all stories on this topic » | ||
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| Q&A: marketing goes digital Financial Times As a result, company chief information officers are spending more time supporting marketing programs and working closing with their counterparts in marketing., I asked Yvonne Genovese, research managing vice president at Gartner, how marketers are ... See all stories on this topic » | ||
| SK Telecom-marketing GlobalPost SEOUL, March 21 (Yonhap) -- SK Telecom Co., the country's top mobile operator, announced plans Thursday to ramp up its marketing schemes, including new price plans that offer limitless voice calls and free text messaging. SK Telecom introduced a set of ... See all stories on this topic » | ||
| IBM pushes transforming marketing profession Philippine Star Friedman said it is essential for marketing and IT teams of businesses to have a closer collaboration to achieve three key imperatives, such as: Understanding each customer as an individual; Creating an engagement system that maximizes value creation ... See all stories on this topic » | ||
| Mobile kingpins to marketing mavens: Bonking is brilliant, wanna try? Register EE's CEO Olaf Swantee was particularly adamant that he'd prefer to compete in the market rather than with lawyers, which is a little ironic considering the way T-Mobile (half of EE) filibustered UK WiMAX for years and still has a legal team fighting to ... See all stories on this topic » | ||
| Make social media work: the move from marketing to customer service BRW (subscription) More companies are shifting their social media activities away from marketing to their customer service operations, where it can be used to respond to anything from simple queries to natural disasters. Photo: Glenn Hunt. When Hurricane Sandy ripped ... See all stories on this topic » | ||
| Invitational Marketing - The Future of Advertising Huffington Post UK Two stories define the future of marketing. On the one hand, we have the growing distrust and apathy towards a model of online advertising that works by distraction and accumulation, in which many ads lay claim to whatever screen real estate not ... See all stories on this topic » | ||
| Marketing Day: March 20, 2013 Marketing Land Hiring The Email Designer Best practices and smart tactics go a long way, but the most important part of any successful marketing program – email or otherwise – is building the right team. So, what do you look for when hiring an email designer? Here's ... See all stories on this topic » | ||
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| Marmite's mighty marketing move Stuff.co.nz (blog) The fall and rise of "NZ's favourite breakfast spread'' has to be one of the greatest marketing campaigns of modern times. Kudos to its maker, Sanitarium, but at times I've feared we've all entered one. It was a year ago almost to the day that ... See all stories on this topic » | ||
| St. Martin's Reorganizes Marketing and Publicity Departments Publishers Weekly St. Martin's Press has announced changes in its marketing and publicity departments, moving from a "format-driven orientation to an audience-and-category-focused orientation." The reorganization will establish four core-marketing teams made up of a ... See all stories on this topic » | ||
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| Fernwood Resort hosts talk on marketing your skills Pocono Record "It's not like it used to be, where you got an education and then went to work at a job for 40 hours a week for 40 years," motivational speaker and author Les Brown said. "It's been about technology replacing people and jobs being shipped overseas. You ... See all stories on this topic » | ||
| Movers and Shakers: New Marketing Staff Joins Webtivity Designs The Bradenton Times BRADENTON – Webtivity Design Solutions has expanded their marketing talent with the addition of Patricia Sennhauser as Marketing/Design Assistant. This hire supports the company's growth and assists with the continued expansion of online and ... See all stories on this topic » | ||
| Marketing: Get your hands off my man cave The Independent They are not a marketing opportunity, but try telling that to the people behind ManCave, a new range of beauty products for the man who is "at one with his natural environment". "Looking at the core needs of the male consumer" (borage oil and shea ... See all stories on this topic » | ||
| The Anatomy of a Successful B2B Social Marketing Campaign ClickZ Check out any marketing publication and you'll probably see a version of the same thing: "SUPER AWESOME SOCIAL CAMPAIGN DOES SUPER AWESOME THING." Maybe you read the article and thought, "Wow, that's really cool. I wish I thought of that first. See all stories on this topic » | ||
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| How a cause marketing program benefits one restaurant brand QSRweb.com RH: Research has shown that consumers are drawn to cause-related marketing (CRM) programs. In 2011, 37 percent of all people said that they purchased a product associated with a cause and 75 percent say they purchased a brand because they ... See all stories on this topic » | ||
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| Responding to Growth, Stamats Healthcare Marketing Adds to Team PR Newswire (press release) CEDAR RAPIDS, Iowa, March 20, 2013 /PRNewswire/ -- Bill Stamats , Vice President of Business Development for Stamats Healthcare Marketing, announced significant team additions this week. Two client development representatives have been hired to ... See all stories on this topic » | ||
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| Lululemon's Reaction to Yoga Pants Mishap: Brilliant Marketing TheStreet.com ... 12:57 PM EDT. Stock quotes in this article: LULU, TM · Tweet. NEW YORK (TheStreet) -"Just bought 15 shares of #lululemon, Pressure their #yoga pants "mistake" may have been the best marketing move ever," tweeted by Dr. Andy Baldwin yesterday. See all stories on this topic » | ||
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| Rock Stars, Goonies, and your Content Marketing Empire ... By Sonia Simone Ninjas and rock stars are fine -- but it's the goonies who will do the most for your success. Copyblogger | ||
| SEO 'Content Marketing' Opens the Flood-gates to a New ... By Michael Martinez White Hat SEO experts can't seem to get their heads out of the spam philosophies. If they are not out there publishing thousands of unnatural links across the Web they are sending out emails asking other people to create the links for them. SEO Theory | ||
| Event-Themed Emails & Real-Time Marketing: The Best & Worst By Crystal Gouldey The best way to take your marketing to the next level is by using email and social media together to cover what's happening. We'll share examples of emails that successfully stand out, ones that miss the mark and what the deal is with real-time ... Email Marketing Tips | ||
| 10 Trends in Marketing to Latinos - PRNewser By Nancy Lazarus The Republican Party isn't the only organization with a growing interest in the Hispanic market. Most companies have intensified their focus on this increasingly influential segment, ranging from early adopter brands to those now playing ... PRNewser | ||
| Generation Z: If They're Awake, They're Online - Marketing Pilgrim By Cynthia Boris If you've ever had dinner with a teenager, you know how hard it is to get them to disconnect. Sure, ... Marketing Pilgrim - Internet... | ||
| Why I Hired the Fake Steve Jobs By Mike Volpe The HubSpot Inbound Internet Marketing blog covers all of inbound marketing -- SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics. Join 150,000 others and subscribe now! Subscribe ... HubSpot's Inbound Marketing Blog | ||
| Is Your Attorney Marketing Lacking a Strategy? - WebShark360 By admin When it comes to attorney marketing, many law firms just jump into using tools. What they don't realize is they're often missing an overall strategy for their attorney marketing. Often elusive to businesses, a marketing strategy holds these tools ... Webshark 360 -Legal Brand Development... | ||
| Social Marketing Seminar | ENERGY HUB @ UW-Madison By eHub On April 18th at 6:00 p.m. we will be having a program on social marketing in the age of energy efficiency. Two speakers will talk about recent efforts to use social marketing communication techniques to improve energy literacy and turn good ... ENERGY HUB @ UW-Madison | ||
| Bill Ackman's Latest Herbalife Presentation ... - Market Folly By market folly If you haven't seen it yet, Bill Ackman of hedge fund Pershing Square Capital has released a new slideshow on his short position in Herbalife (HLF). In it, he further elaborates on his claim that HLF is a pyramid scheme and compares it to ... market folly | ||
| An Open Letter to Google - The Financial Brand By Editor An Open Letter to Google: Google Alerts Broken, Now Useless To Financial Marketers... Bottom Line: The Financial Brand has frequently encouraged bank and credit union marketing executives around the world to use Google Alerts. The Financial Brand: Marketing... | ||
| Creating Engaging Content - Content Marketing Institute By Megan Brown Calls to action are integral in creating a link between your content and conversion. Create engaging content and get conversions by getting the audience to act. Content Marketing Institute | ||
| Brewpub Digital Marketing Toolkit - Digital Relativity By Pat Strader Marketing for brewpubs is an interesting topic. It is the combination of craft beer and restaurant marketing, creating some very unique and interesting issues, and more importantly, opportunities. In this post, The Brewpub Digital Marketing... Digital Relativity | ||
| Blog Archive » Research Suggests Marketing Clean ... - Scaling Green By Lowell F. For anyone concerned with the optimal approaches to marketing cleantech – as well as approaches to avoid – a story which appeared yesterday on NPR is well worth passing along. First, a few highlights from the story. "Americans have this ... Scaling Green | ||
| Twitter's New Ad API: This Year's Significant Social Marketing Event By Greg Bates Twitter Salesforce Marketing Cloud's chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as ... ProgrammableWeb |
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| Self-Marketing - 99U 1. The act of demonstrating your talent, qualifications, ... 99u.com/category/self-marketing | ||
| Online, Offline Marketing Budgets Worldwide to Rise in 2013 ... This year, companies worldwide will grow their digital and traditional marketing budgets, buoyed by a stronger economy and increased consumer confidence. www.emarketer.com/Article/Online-Offline.../1009744 |
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