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Google Alert - Advertising

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News28 new results for Advertising
 
Twitter pushes forward with self-service advertising tools, allows for better ...
GigaOM
Twitter announced Monday that it has further refined its targeting options for self-service advertisers on Twitter, allowing companies to advertise specifically to people based on the accounts that they follow. While Twitter's self-service advertising...
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GigaOM
More Proof That Television Advertising Is Alive And Well
Forbes
Ok, ok, quiet down everyone. All those who have predicted the demise of television advertising raise your hand. You know who you are, the ones who have forecast doom and gloom for television advertising in the digital age for years now. You've been ...
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TripAdvisor: The Future Travel Industry Online Advertising King
Seeking Alpha
This analysis will attempt to provide transparency as to what extent TripAdvisor is or can be a leader in the online advertising market within the travel industry. Preliminary assumed factors to consider moving forward include the global macroeconomic ...
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Advertising Research Foundation Gets Its First Female Leader
New York Times (blog)
The Advertising Research Foundation is naming a longtime research executive at General Mills as its next president and chief executive, making her the first woman to lead the organization. Gayle Fuguitt, who will join the A.R.F. on April 15, is to be ...
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The Rise of Social Advertising
CNBC.com (blog)
Digital display advertising continued to experience challenges, including a glut of available ad inventory in the market and the resulting downward price pressure, as well as a shift towards ad exchanges, real-time bidding and other programmatic buying ...
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CNBC.com (blog)
Chartbeat Aims to Show Publishers If Their Ads Work
AdAge.com
Now Chartbeat has begun mining that same publisher data to help digital-media salespeople sell ads on parts of their websites historically dismissed as advertising wastelands. In December, Chartbeat began offering a handful of publisher sales teams a ...
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AdAge.com
Advertising Research Foundation Taps Gayle Fuguitt as CEO
AdAge.com
Former General Mills researcher Gayle Fuguitt will be the new CEO of the Advertising Research Foundation, making her the first woman and first career client-side executive to lead the group. Gayle Fuguitt, new ARF CEO. Ms. Fuguitt's appointment is ...
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AdAge.com
Advertising has plenty of gender stereotypes
The Independent Florida Alligator
Advertising relies on stereotypes, and it seems no matter what campaign society is presented with, men and women are being portrayed in a gender-based concrete role. This caused me to question: where did these stereotypes come from? Are we shaped by ...
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Maturing market: Cinema advertising scores a Super Bowl touchdown
Film Journal
"The general media industry in 2012 was pretty good." As president and chairman of the Cinema Advertising Council (CAC), Cliff Marks, who is also president of sales and marketing at NCM Media Networks, opens our annual conversation with a cautious ...
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Film Journal
Michael J. Roarty, advertising exec., dies
UPI.com
ST. LOUIS, March 18 (UPI) -- Michael J. Roarty, whose advertising acumen turned him into a minor celebrity in the United States and Ireland, has died, his family said. He was 84. Roarty died Saturday, the day after suffering a heart attack, his family ...
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American Honda Announces New Advertising Structure for Automobile Business
The Herald | HeraldOnline.com
TORRANCE, Calif., March 18, 2013 — /PRNewswire/ -- American Honda Motor Co., Inc. today announced that its comprehensive review of advertising creative and media accounts for its automobile business has resulted in a multi-agency approach for the ...
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Microsoft Advertising Defines the 4 Pathways to Multi-Screening
ClickZ
Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices. A new survey of 3,586 consumers in the United ...
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Baidu Is Cheap But Faces Headwinds From Slowing Search Advertising Growth ...
Seeking Alpha
Baidu (BIDU) is the leading online search provider in China and it derives around 60% of its revenues from search advertising. The Chinese search advertising market has reached a more mature phase after witnessing heavy growth over the past years.
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Advertising Research Foundation Names Gayle Fuguitt As Organization's ...
MarketWatch (press release)
NEW YORK, March 18, 2013 /PRNewswire via COMTEX/ -- The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old ...
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How Anonymous Is Your Data?
AdAge.com
One of the biggest big-data challenges for marketers is how to take the vast amounts of customer information accumulated in the offline world and translate it into bits and bytes for use in the world of online advertising. This process of CRM ...
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AdAge.com
Highly Evolved: Advertising Week Europe and Brand Survival in the Now ...
Huffington Post UK (blog)
Software may be eating everything. But one thing that I've seen at Advertising Week Europe today is that we're learning to adapt to these changes with zeal. This morning, Trevor Beattie announced the death of the 30 second advert, advocating a culture ...
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End of an Era: Omnicom's Arnell Group to Close
AdAge.com
Ms. Arnell steered clear of making any comments about her ex-husband, who is on the opposite track. Mr. Arnell, whom various industry executives say has since remarried in a lavish wedding ceremony, seems to be toying with getting back into advertising.
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AdAge.com
Dealer.com's New Unified Advertising Dashboard Takes Guesswork Out of ...
PR Newswire (press release)
BURLINGTON, Vt., March 18, 2013 /PRNewswire/ -- Dealer.com, a leading provider of digital marketing and operational products and services for the automotive industry, has introduced a next-generation tool as part of its Advertising product family, the ...
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Sorrell Trades Tips on Winning With UK Cycling Expert
AdAge.com
Email · Print · RSS. In an unusual turnaround, WPP Group CEO Martin Sorrell was asking the questions rather than answering them on the opening day of the first Advertising Week Europe, which is being held in London from March 18-21. Dave Brailsford ...
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AdAge.com
Twitter gives small businesses more advertising options
Australian Techworld
The changes are twofold. First, self-service advertisers will have a wider set of options at their disposal to target certain types of people on the social network. Second, advertisers will have access to Twitter's advanced interface, which boasts ...
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Here's Something Apple Is Not Advertising
International Business Times
Here's Something Apple Is Not Advertising. Text size: A A A. 0 · 0 · 0. MORE+. By Justin Lloyd-Miller | March 18 2013 1:11 PM. Apple iPhone 5S Release Date. Reuters. Apple iPhone 5S release date tipped to be in June or August as iPad 5, iPad mini 2 may ...
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International Business Times
Smartphone Advertising Wars: The Battle Has Begun
Wall St. Cheat Sheet
lots of iphones Traditionally, Samsung (SSNLF.PK) has focused much more on advertising, and taken a much more aggressive approach, than Apple (NASDAQ:AAPL); after all, the South Korean manufacturer of the newly released Galaxy S4 has been the ...
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'Pure Michigan' tourism campaign kicks off $13M national cable television ...
The Republic
LANSING, Michigan — The state's "Pure Michigan" tourism campaign kicked off a $13 million national cable television advertising effort on Monday that is partly funded by several communities and the Henry Ford historical attraction in Dearborn.
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Pure Michigan launches national advertising campaign
Oakland Press
The total budget for the 2013 national advertising campaign is $13 million, the largest budget ever dedicated to promoting Michigan as a tourism destination nationally. The five national partners contributed $3 million towards the nation-wide campaign.
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Lineup Systems Partners With Media Design Works to Provide Online ...
PR Newswire (press release)
Lineup Systems, the international provider of web-based advertising management solutions, has signed a significant reseller agreement with Media Design Works LLC, a leading provider of consulting services to the North American media industry.
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BuzzFeed CEO talks news sharing, advertising changes
University Star (blog)
He discussed his new and increasingly successful social-media content model, advertising shifts and the future of media advertising. The first point Peretti made was to "learn from the Mormons." He used Mormons as an example of people who not only ...
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Charting career opened doors for advertising executive
Sun-Sentinel
Awards/honors: The American Advertising Federation recently honored McKenzie with the American Advertising Federation's Most Promising Minority Students Distinguished Alumni Award for 2013 at a luncheon at the Roosevelt Hotel in New York City.
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Sun-Sentinel
As online video advertising faces a sea change, Q1Media, AdExcite plan merger
Rapid tv news
Q1Media and AdExcite are to merge to create a display network that serves multiscreen, multiplatform video advertisements. The news comes at a transitional time for online advertising: evidence suggests that while viewing of online video ads is up, the ...
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Blogs12 new results for Advertising
 
U.K. Political Parties Reach Deal to Regulate ... - Advertising Age
By kkaye@adage.com (Kate Kaye)
A new U.K. press complaints body will decide when the press violates its own code of conduct and compel apologies.
Advertising Age - Complete Feed
Samsung Galaxy S4 Must Take Page From Apple ... - Advertising Age
By jmcdermott@adage.com (John McDermott)
Samsung must focus on simplicity of features to sell its iPhone killer, the Galaxy S4.
Advertising Age - Homepage
There's A Problem With Lululemon's Yoga Pants - Business Insider
By Kim Bhasin
'Escape From New York' Is Getting A Remake · Advertising· AD OF THE DAY: Microsoft ..... About BI. About · Jobs at BI · Masthead · Contact · Advertise· Mobile · Conflict of Interest Policy · Contributors FAQ. Follow BI. Email Newsletters · Alerts ...
Advertising
Firefox Cookie-Block Is The First Step Toward A Better Tomorrow
By AdExchanger
Business, information exchange, spontaneous discovery and overall satisfaction will thrive in ways that have become increasingly difficult due to black hat activities perpetrated partly in the name of advertising efficiencies. The IAB has jumped ...
AdExchanger: News and Views on...
Kiryas Joel Modesty Squad Publishes Ad In Newspaper Advertising...
By Shmarya Rosenberg
"With this notice we are publicizing our telephone number to call with regard to any problems with issues of modesty or [lack of] holiness in the village." This is a translation of the first half of the ad. If any...
FailedMessiah.com
New Twitter Advertising Rules – Some Tweets Illegal! - Soshable
By Tim Martell
How has the FTC changes advertising on Twitter? Let us here at Wikimotive and Soshable tell you about it!
Soshable | Social Media Blog
Advertising Photography by Sharad Haksar » Design You Trust ...
By antonliberant
Sharad Haksar is one of the awarded advertising photographers from India. Born in Chennai, India, Sharad was originally drawn to architecture as a career.
Design You Trust - Design Blog...
BIGNEWS MARGATE: Advertising with public money - a lunchtime ...
By tony flaig bignews
Anyhoo surely Thanet Watch has a minuscule readership and circulation, so why is an organsation such as Thanet leisure force, part funded by the taxpayer advertising in what I always assume to be a magazine with an extreme bias to ...
BIGNEWS MARGATE
Sun Valley Online | About Us | Advertising | BCSD Weekly Update
This Week: Choir Concerts Tonight and Tomorrow, New Parent DI Meetings This Week, Preschool and Kindergarten Registration, Student Spotlight, KMVT Athlete of the Week, Board of Trustees Candidate Filing Deadline, Where to Find ...
Sun Valley Online - Recent Posts
Twitter Now Lets Its Self-Service Advertisers Access Advanced ...
By Drew Olanoff
Today, the company announced a few new ways that its self-serve advertisers can target users to advertise to, two new ways based off of interests and by device. For example, if you are promoting a new iOS app, you'll be able to target iOS ...
TechCrunch
3M Reflective Tape: Elephant, Alien - I Believe in Advertising
By Filippo
引越し料金の比較/見積もりは引越マスター. 3M Reflective Tape: Elephant, Alien. March 18, 2013 at 16:59 · Filed under Print. "You will be seen for sure." Advertising Agency: Pro publicidad, Santiago, Chile Creative Director: Gastón morales ...
I Believe in Advertising | ONLY...
The Achilles Heel of Programmatic | Digiday
By Joe Pych
Digital advertising has a directory problem. Unlike virtually every other media channel, there's no comprehensive directory of advertising inventory. How can a computer be expected to find inventory without access to a searchable electronic ...
Digiday

Web5 new results for Advertising
 
What on Earth Is Native Advertising? [INFOGRAPHIC]
Check out this infographic to learn about what the heck native advertising is.
blog.hubspot.com/.../What-on-Earth-Is-Native-Advertising-IN...
Marketing. Video advertising. Video Production. - YouTube
High potential of video content used in Internet marketing depends on fast and impetuous ...
www.youtube.com/watch?v=LwwXgf8zP0M
Cadillac to Conduct Advertising Agency Review
DETROIT – Cadillac is growing significantly as new products like the ATS and XTS attract new luxury buyers to the brand, with U.S. sales up 32 percent ...
media.gm.com/media/us/.../0312_cadillac-ad-review.html
British advertising watchdog dismisses complaint over "killer" ad ...
An advertisement for sleazy clothing retailer Asos showed a man, the "Asossin", crushing ...
boingboing.net/2013/03/.../british-advertising-watchdog-d.ht...
Ocean City Rejects Old Bay Advertising Overture | WAMU 88.5 ...
Ocean City Rejects Old Bay Advertising Overture. By: Bryan Russo // March 14, 2013. Play associated audio. comments. Boardwalk trams will remain ...
wamu.org/.../ocean_city_rejects_old_bay_advertising_overtur...


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