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| News From the Advertising Industry New York Times ¶Lynn Branigan joined Advertising Women of New York as executive director. She succeeds Liz Schroeder, who retired, the organization said. Ms. Branigan had most recently been events director and consultant at the NYC Media Lab and before that held ... See all stories on this topic » | ||
| Hacks call Twitter's security into question Boston Globe While many social media platforms began as a way for ordinary users to share vacation photos and status updates, they have evolved into major advertising vehicles for brands, which set up free accounts but have to pay for more sophisticated advertising... See all stories on this topic » | ||
| Is This the Most Important Person in Advertising? Adweek In many respects, Susan Wojcicki is Google's most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the company's advertising business into a $43.7 billion revenue stream ... See all stories on this topic » | ||
| Firefox patch to block third-party advertising cookies CNET Firefox will soon begin blocking third-party advertising cookies by default, preventing ad networks from tracking users' browser activity. Advertisers use cookies to track users' Web activity to deliver more-targeted ads. The new patch will allow ... See all stories on this topic » | ||
| Oscar Advertising: Dissecting the $1.6 Million Commercials AdAge.com The Oscars are the second most-expensive TV advertising opportunity with the price of a 30-second spot going for between $1.6 million to $1.8 million. Here, we take a look at what some major marketers did with their time during the broadcast. We ... See all stories on this topic » | ||
| Exclusive Survey: What Advertisers Really Think About Facebook AdAge.com (blog) You'd expect sentiment to have risen a little, and it has: More marketers on Facebook say they're also advertising—61%, compared with 55% seven months earlier. We also found a slightly higher percentage that said their Facebook ad budget would ... See all stories on this topic » | ||
| Twitter Ads API Gives You More Advertising Options Small Business Trends twitter ads api Twitter recently announced the launch of its advertising API, a move that will allow marketers to create more sophisticated ad campaigns and integrate Twitter advertising into their broader marketing plans rather than simply purchasing ... See all stories on this topic » | ||
| How one company got audiences to enjoy advertising iMedia Connection It's no secret that people, in general, consider online display advertising an interruption of their site experience. But as Crackle discovered, there are some very simple steps a company can take to make digital advertisements an enjoyable experience ... See all stories on this topic » | ||
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| Ebonylife TV Offers SMEs Low-Priced Advertising AllAfrica.com Entrepreneurs in Nigeria can now actualise their various business visions and goals more easily through greater increase in their brand or product awareness made possible by highly discounted advertising opportunities through EbonyLife Xcel. According ... See all stories on this topic » | ||
| State plans to broaden Pure Michigan advertising effort MiBiz An ambitious five-year strategic plan for Michigan's $17.7 billion tourism industry aims to draw far more travelers to the state and would begin to take the "Pure Michigan" brand around the world. Among the key objectives outlined in the strategic plan ... See all stories on this topic » | ||
| Swedish regulator rules Boehringer press release is advertising PMLiVE The Swedish Medical Products Agency (MPA) has upheld its decision to prevent Beohringer Ingelheim from using a press release about its oral anticoagulant Pradaxa (dabigatran). The medicines regulator ruled that the press release constituted advertising... See all stories on this topic » | ||
| 850 Interactive Advertising Industry Leaders Convene for the IAB Annual ... SYS-CON Media (press release) Today, the Interactive Advertising Bureau (IAB) kicked off its Annual Leadership Meeting at the Arizona Biltmore in Phoenix, gathering together 850 digital industry leaders to share insights and debate the event's theme for 2013: "Big Data & Big Ideas ... See all stories on this topic » | ||
| Harford County Board of Education Agenda Feb. 25: Proposed Policies Expand ... The Dagger On the February 25th meeting agenda for the Harford County Board of Education are a set of proposed policy revisions that expand advertising in schools; allow school facilities to be named after financial donors, and allow memorials on school grounds. See all stories on this topic » | ||
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| Apple Maps Flap Caps Google Apps' Domination AdAge.com iPhone users found themselves in a peculiar position last September. The release of iOS 6 -- the latest iteration of Apple's iPhone operating system -- meant Apple was replacing Google Maps with a map app of its own. Apple Maps was a total disaster ... See all stories on this topic » | ||
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| Bond between brand and consumers a must, but advertising won't help The Australian The emotional connection is created by doing what you do well, not through advertising. In fact, it could be argued that advertising is the least sincere way for a brand to create an emotional connection with their consumers. The hallmark of emotional ... See all stories on this topic » | ||
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| Grey and Lowe MENA win Ferrero advertising brief Campaign Middle East In what is proving to be a good start to the year for Grey, the agency has also won the advertising account for Nadec, one of the largest dairy manufacturers in the GCC. Grey will be responsible for all Nadec's advertising needs, with the account ... See all stories on this topic » | ||
| My Story: Your uncle won't land you a job in advertising but your cousin can! Best Media Info My Story: Your uncle won't land you a job in advertising but your cousin can! Thums Up and Salman Khan back with new 'Toofani' summer campaign · Samsung makes a smart call for the Galaxy Grand · BoxTV signs deals with Sony, Disney UTV for premium ... See all stories on this topic » | ||
| Dish sponsors NASCAR racer to get around Fox's advertising restrictions The Verge Dish sponsors NASCAR racer to get around Fox's advertising restrictions. By Andrew Webster on February 24, 2013 02:15 pm @A_Webster 17Comments. Don't miss any stories Follow The Verge. Follow. Dish NASCAR. Fox may not want to air ads for Dish, ... See all stories on this topic » | ||
| Will the conservative, Indian ad industry change at last? Pitch (blog) Any increase in advertising overall, is therefore determined by growth in the Gross Domestic Product (GDP), which in India will continue to grow organically although it will be unlikely to increase much faster than the current 6%. This is a good deal ... See all stories on this topic » | ||
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| Audrey Hepburn is to front a new advertising campaign. NZ City Audrey Hepburn is to front a new advertising campaign. The cinematic icon - who passed away in 1993 - has been unveiled as the new face of Galaxy and CGI technology has been used to allow her to star in a new UK TV commercial for the chocolate ... See all stories on this topic » | ||
| How Online Ads Are Slowly Choking Music Journalism Motherboard (blog) It wasn't until 2002, when BlogAds launched the first broker of blog advertising, that this would begin to change. Now, as music journalism is going digital, the method by which publications make money from advertising is affecting the type of content ... See all stories on this topic » | ||
| Mobile ad network StartMeApp announces Beta launch of global ad-serving ... GoMo News Relying on StartMeApp's high-frequency RTB ad-serving engine, advertisers can pre-set specific ARPU levels for advertising campaigns to drive split-second bid entry, bid exit and stop-loss trading across global ad networks and exchanges, delivering the ... See all stories on this topic » |
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| Online advertising reached $3.3bn in 2012 - mUmBRELLA By Colin Delaney Australia's online advertising expenditure saw an 18 percent increase for the 2012 calendar year on 2011, according to a report by the Interactive Advertis. mUmBRELLA | ||
| Apple Unleashed This New iPad Commercial During The Oscars ... By Jim Edwards Tweet. Email. Share on Tumblr · Apple sat out the Super Bowl — advertising's premier showcase, especially for men — but made a tactical buy in the Oscars last night, which over-indexes with women. The agency is TBWA Media Arts Lab: ... Advertising | ||
| Ferrero awards Grey, Lowe MENA advertising brief | Media and ... Italian manufacturer of chocolate Ferrero has awarded its regional advertising business to Grey and Lowe Mena following a pitch, Campaign ME has reported. Grey won Ferrero's full Kinder line and its Pralines range, while Lowe will handle ... ExcitingAds! AME Info Latest News | ||
| html - Google Adsense TOC share advertising revenue with public ... By Baconbeastnz Is it against the Google TOC to share the profits made from Google adsense advertising with the public people that help create content on the website? I.E pay them with a paypal mass API per month, in order to encourage people to create ... Recent Questions - Stack Overflow | ||
| Addressing Loyalty; Google's Groupon Killer By AdExchanger AdExchanger: News and Views on Data-Driven Digital Advertising· Publishers ... Those are extremely valuable users – gamblers – and will revive in the U.S. a money-making cottage industry around advertising to gambling audience. AdExchanger: News and Views on... | ||
| Online ad industry continues its climb reaching $3.3bn in 2012 with ... By CB home-banner-img1-thumb-400x232-85482.jpg Mobile and video were the star performers for online advertising for 2012 according to IAB Australia's Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC) ... Campaign Brief | ||
| How to remove unintended advertising links? | Stuartsorensen's Blog By Stuart Sorensen How can I stop my blog being hijacked by opportunist advertisers? Stuartsorensen's Blog | ||
| Jeep: Australia Day BBQ Grille - I Believe in Advertising By Filippo Advertising Agency: CumminsRoss, Melbourne, Australia Chief Creative Officer: Sean Cummins Executive Creative Director: Jason Ross Creatives: Aaron Lipson, Chris Ellis, Jake McClennan. Photographer: Stuart Crossett ... I Believe in Advertising | ONLY... | ||
| Water Creating Billboards - This Eco-Friendly Advertising Creates ... Eco Friendly Advertising - This example of eco-friendly advertising uses a billboard to turn air humidity into purified drinking water. The billboard was created by students ... TREND HUNTER - The Latest Trends | ||
| Dish sponsors NASCAR racer to get around Fox's advertising... By Andrew Webster Fox may not want to air ads for Dish, but that's not stopping the company from getting some on-screen time during today's Daytona 500. In order to get around what it calls "the network's ongoing refusal to air ads for Dish's consumer-friendly ... Michael Vacirca |
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| Advertising's New Medium: Human Experience - Harvard Business ... Advertising strategies built on persuading through interruption, repetition, and brute ubiquity are increasingly ineffective. To win consumers' attention and trust, ... hbr.org/2013/03/advertisings-new-medium-human.../ar/1 | ||
| Irony Alert: Microsoft is Advertising Outlook.com on YouTube ... I'm bothered by the ads in Microsoft's Windows 8 and by the fact that Google is an advertising firm masquerading as a technology company. But there's ... winsupersite.com/.../irony-alert-microsoft-advertising-outlook... | ||
| Rovio Moving Towards Digital Advertising - Rovio Entertainment Ltd Rovio expands its Global Brand Advertising Partnership Team. www.rovio.com/.../rovio-moving-towards-digital-advertising | ||
| How Online Advertising is Killing Music Journalism | NOISEY Some thoughts on the "Darwinistic page-view coverage of anything": As print publications move toward blogging, online advertising is becoming the lifeline of ... noisey.vice.com/.../how-online-advertising-is-killing-music-jo... | ||
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