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Johnson & Johnson says its marketing practices being investigated
Reuters
Feb 22 (Reuters) - Johnson & Johnson said on Friday the U.S. Justice Department is investigating the company's marketing practices related to the hip-replacement product it recalled in 2010 over safety concerns. The diversified healthcare company has ...
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Victoria's not-so-secret marketing to girls
MiamiHerald.com
I guess I should be impressed with this store's marketing savvy. Founded by a man to make lingerie shopping fun for men in the 1970s, VS has single-handedly created the sexy underwear shopping culture that dominates our malls. We think nothing now of ...
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MiamiHerald.com
Wharton's 'Advertising 2020' Project Asks CMOs To Help Shape Marketing's Future
Forbes
The unveiling and companion launch of a dedicated website for the effort caps months of solicitations of CMOs, CEOs, creative directors, academics and other marketing consultants to build a critical mass of intelligence around what marketing could and ...
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10 Tips to Help Small Marketing Teams Kill It
Search Engine Watch
Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with most of them spending the majority of their time on lead generation and content ...
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Aggregate Knowledge predicts the marketing future
VentureBeat
The startup has raised a new round of $11.4 million, according to a filing with the SEC. Aggregate Knowledge sells its software to CMOs to offer insights into where marketing messages and advertising should be placed across a variety of digital channels.
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VentureBeat
Beckham to PSG more about marketing than on-field impact, insists Ginola
Yahoo! Sports
It's a marketing coup in the Anglo-Saxon way," Ginola told Le Parisien. "People have now heard of PSG in the other corner of the world. By announcing that his salary will be donated to charity associations, they created a dramatic effect, a ...
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Electronics Company, Life-Spot, Hires Digital Marketing Experts for Crowdfund ...
San Francisco Chronicle (press release)
"Life-Spot fills a need in the market and will prove to be very useful in a variety of commercial settings," says Roy Morejon, Managing Partner of Command Partners. "Given our Kickstarter marketing expertise and experience, we are confident Life-Spot ...
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Tourism Marketing District files lawsuit over contract
fox5sandiego.com
Filner said, "In the days ahead I will be conferring with leaders of our City Council, the Convention Center Board, the San Diego Tourism Authority, and respected business leaders to develop and implement a different approach for marketing San Diego." ...
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fox5sandiego.com
Feds probe J&J on recalled hip implant marketing
MiamiHerald.com
TRENTON, N.J. -- Federal prosecutors are investigating Johnson & Johnson's practices in marketing a line of hip replacements recalled in 2010 because many had to be replaced within a few years - part of a string of more than 30 product recalls by the ...
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HubSpot's Revenue Shows a Glimpse of Marketing-Tech Demand
Wall Street Journal- India (blog)
A booming market for marketing technologies has taken HubSpot's revenue up by almost double to $52.5 million last year, reflecting the growing role that software is playing in helping companies land new business. In the past, customers had few methods ...
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Wall Street Journal- India (blog)
Strategies for Marketing in the Social-Mobile World
ClickZ
In the past, when pundits have talked about this being "the year of mobile," they have focused primarily on two aspects of mobile marketing: untapped mobile banner advertising inventory and location-based mobile marketing. However, today, that is ...
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Marketing firm Translator plans two storytelling events
Milwaukee Journal Sentinel
To spark discussion about business ideas and inspiration, a Milwaukee marketing firm is planning two storytelling events. Translator, which also has a program for hatching start-ups, is bringing to Milwaukee two programs that have become popular in ...
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The Evolution of Modern Marketing Automation
Search Engine Journal
Throughout history, businesses have discovered ways to promote their goods and services to potential customers. And through intense competition, modern marketing was born. As technology becomes more embedded in the lives of consumers, marketing...
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What Does Creativity Look Like in Branding These Days? Three Marketing Pros ...
Forbes
I recently had the pleasure of hosting an American Marketing Association event that focused on how creativity gives brands an edge in the marketplace and, as one might expect, it became evident that one size or style doesn't fit all. The way in which ...
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Forbes
Fewer Firms Use Mobile Marketing
MediaPost Communications
A study by the Software & Information Association surveyed 100 marketing executives from member and other companies in the fourth quarter, focused on social media, mobile and email use. It found only a quarter are including mobile in marketing programs ...
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SMX Toronto Keynote: Social Proof, SEO & Influence Marketing
Search Engine Land
samfiorella The concept of "influence marketing" has suddenly exploded into all aspects of search and online marketing. In his SMX Toronto keynote address, Sam Fiorrella, co-author of Influence Marketing: How to Create, Manage and Measure Brand ...
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Search Engine Land
SLIDESHOW: 21st annual Marketing Awards for Excellence
Atlanta Business Chronicle
Three winners and three finalists for the MAX Awards were selected from a pool of 25 submissions by members of Georgia State University's Marketing RoundTable, a group of senior marketing executives from 30 of Atlanta's major companies. Read about ...
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Deficits: good marketing in a time of austerity?
FT Alphaville
Simply attaining our base-case scenario of debt dynamics requires that after half a decade of austerity, as growth returns and market pressure eases, no subsequent fiscal easing occurs. But governments have had difficulties in the past preventing ...
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Philadelphia Soul's marketing deal with Stopain maker Troy has synergy
Philadelphia Business Journal
The Soul's marketing deal with Troy Healthcare includes Soul President Ron Jaworski (pictured with daughter, Joleen) serving as a spokesman for Troy's Stopain product. John George: Senior Reporter- Philadelphia Business Journal: Email | Twitter ...
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Marketing intel startup Aggregate Knowledge raises $11.4M
Silicon Valley Business Journal
Marketing intelligence software developer Aggregate Knowledge said in a regulatory filing on Friday that it has raised about $11.4 million in new funds. The San Mateo startup led by David Jacubowski said in the Securities & Exchange Commission filing ...
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Steal These 3 Social Marketing Tricks From Top Brands
Mashable
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Do you follow a brand in social media? Are you glad you did? If that's the ...
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Professional marketers stake their claim to own firm
Grand Rapids Business Journal (subscription)
Professional Marketing was a nationally known Grand Rapids-based business for almost 30 years, owned and operated by Diane Carnevale Jones and active across the country. It had famous clients including the likes of Marie Osmond, who turned to Jones ...
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Wine marketing starts close to home
Capital Press
Wine producers hoping to venture into new geographical markets should first ensure their labels are well-represented close to home, experts say. Distributors won't be impressed if they visit a company but don't see its wines in nearby restaurants and ...
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Capital Press
Marine specialist hires marketing company
NJBIZ
Harvey Westbury, a provider of marine aftermarket accessories, said in an announcement that API will market the company's products in New York, Pennsylvania, Illinois, Ohio, Minnesota, Wisconsin, Michigan and Indiana. Terms were not disclosed.
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Taconic and Yecuris Corporation Announce Strategic Marketing Alliance
Marketwire (press release)
HUDSON, NY and PORTLAND, OR--(Marketwire - Feb 22, 2013) - Taconic and Yecuris Corporation announce the formation of an exclusive marketing and distribution agreement to provide access to the Yecuris FRG™ KO animal portfolio. The agreement ...
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Hackings force brands to weigh security vs. marketing speed
PRWeek
Marketers will need to rethink the balance between security protocols and the free-flowing nature of their marketing plans in light of this week's hacking incidents targeting Burger King (pictured), Jeep, and other top brands. On Monday, Burger King's ...
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Blogs11 new results for Marketing
 
Announcing This Year's BtoB Social Media Marketing Awards ...
By Christy Park
Every year, BtoB's Social Media Marketing Awards are rewarded to companies that exhibit excellence with an innovative social media marketing campaign or.
Cisco Blog
Integrating content marketing strategies and mobile design ...
By Ben Moss
Anyone who's up on technology has heard of mobile web design and content marketing—two terms used with increasing frequency in the online world. Can mobile.
Webdesigner Depot
Learn Tips for Inspired Content Marketing from the Australians
By Mark Sherbin
With Content Marketing World Sydney approaching, we spoke with some of the event's speakers to find out how and why Australia has excelled at content marketing.
Content Marketing Institute
Modernizing the internal marketing department - Central Desktop Blog
By Greg Henderson
Modernizing the internal marketing department. February 22, 2013 0 Comments · Modernizing the internal marketing department Internal marketing departments can be a huge challenge. Unlike agencies which have highly specialized ...
Central Desktop Blog | Smarter...
Adventures in Marketing: Headphones by Snooki - PRNewser
By Patrick Coffee
Once marketers realized how profitable this racket can be, everyone and his brother (and his brother's nephew, who appeared on one episode of some reality show) jumped aboard the C-list headphone train. Are they better than iPod earbuds ...
PRNewser
SPRA – Public Relations and Marketing Manager
By Erica Taylor
Further develop and implement the Sacramento SPCA's overall strategic public relations and marketing programs. Responsible for increasing the Sacramento SPCA's presence in the community via the media. Seek and develop media ...
SPRA
The marketing of Liz Carmouche - The Business of MMA
By Jason Cruz
The marketing of Liz Carmouche. February 22, 2013. UFC 157 will go down as a historical night for the company regardless of the PPV buys. For the first time the UFC has put its faith in women behind Ronda Rousey and Liz Carmouche.
MMAPayout.com: The Business of MMA
Our Take on the Most Commonly Cited Shortcomings of Inbound ...
By Pamela Vaughan
Read a rebuttal to some common claims about the shortcomings of inbound marketing.
HubSpot's Inbound Marketing Blog
Church Marketing Lab: Ready for Easter | Church Marketing Sucks
By Chuck Scoggins
We're entering Easter season and recent posts in the Church Marketing Lab are evidence. Check out some of the latest designs.
Church Marketing Sucks
Vine Video App Strategies For Marketers— It's All About Revenue ...
By Amanda Batista
Video is perhaps one of the most challenging marketing channels, because we understand the value of it, want to do more of it, but without the bandwidth or expertise, it often ends up on the never-ending marketer's wish list. You've probably.
It's All About Revenue: The Revenue...
How to use #Instagram for Marketing and Measure the Results | Our ...
By Deepa Mistry
This is a post by Gabriel Hubert, Co-Founder and CEO at Nitrogram, an Instagram analytics and marketing platform. Gabriel will be speaking about measuring marketing success on Instagram at Social Media Measurement & Monitoring, 26-27 ...
Our Social Times

Web8 new results for Marketing
 
Marc E. Babej - Strategic Marketing - Forbes
Marc E. Babej's stories. Strategic Marketing: I cover marketing strategy and product innovation.
www.forbes.com/sites/marcbabej/
J&J Marketing Practices Investigated - WSJ.com
Johnson & Johnson said the Justice Department is investigating the company's marketing practices for hip-replacement products J&J recalled in 2010 over ...
online.wsj.com/.../SB10001424127887324503204578320094...
Pre-Marketing: The LivingSocial bailout? - The Term Sheet ...
Pin it: Pinterest raises huge new VC round * Steven Brill: Why medical bills are killing us * Bailout? LivingSocial gets emergency debt infusion * Morning Call: ...
finance.fortune.cnn.com/2013/02/21/livingsocial-bailout/
Does Facebook Work for B2B Marketing? | Inc.com
Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more.
www.inc.com/.../does-facebook-work-for-b2b-marketing.html
affiliate marketing | ClickBank
Written by: Simon Slade, guest author Affiliate marketing is basically a lifestyle dream. As an affiliate, you can be your own boss and set your own hours, which is ...
blog.clickbank.com/tag/affiliate-marketing/
New to Digital Marketing? How to Keep Face Time With Customers ...
Expert Jason Falls answers a business owner's question on how to maintain that personal ...
www.entrepreneur.com/video/225880
Twitter Ads API simplifies marketing campaigns | Inman News
Adobe, HootSuite, Salesforce, SHIFT, TBG Digital are partners. Twitter has launched an application programming interface (API) that will allow real estate agents ...
www.inman.com/node/210285
The Evolution of Modern Marketing Automation [Infographic] - B2B ...
The technology-driven evolution of modern marketing, in one fun infographic.
blog.marketo.com/.../the-evolution-of-modern-marketing-auto...


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