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| Accounts and People of Note in the Advertising Industry New York Times American Greetings Corporation, Cleveland, chose Mullen, Boston, part of the Interpublic Group of Companies, as agency of record for creative duties, digital ads and media planning and buying. The account, with spending estimated at $3 million, had ... See all stories on this topic » | ||
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| Advertising likely coming to Jackson school buses Asbury Park Press JACKSON — By next year, yellow school buses might rumble through township streets bearing advertising placards. The Board of Education of the Jackson School District approved on Tuesday the first reading of a policy that permits such advertising on ... See all stories on this topic » | ||
| Twitter May Release Advertising API Tomorrow Mashable Twitter could announce its long-awaited advertising API as early as Wednesday, according to sources among Twitter's partners. The API, which has been rumored for weeks, would let larger ad agencies create more sophisticated campaigns, a la Facebook. See all stories on this topic » | ||
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| Amy Struthers' passion for advertising, students earns 2013 Silver Medal Award Daily Nebraskan That may be why University of Nebraska-Lincoln associate professor of advertising and public relations Amy Struthers recently won the 2013 Silver Medal Award at the 20th annual Nebraska ADDY awards ceremony. The American Advertising Federation of ... See all stories on this topic » | ||
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| See the Burger King Spots From New Agency of Record Mother AdAge.com After a year-and-a-half long stint with McGarryBowen, Burger King has named Mother, New York, its lead creative shop in the U.S., rolling out a series of ads that introduce more of a human element to the brand's advertising. The messaging from McGarry ... See all stories on this topic » | ||
| Gill joins lawsuit against IRS over campaign advertising'loophole' Herald & Review WASHINGTON, D.C. — Saying "dark money groups" flooded the airwaves with false, negative ads that contributed to his defeat in November, a former local congressional candidate is suing the Internal Revenue Service over regulations he said improperly ... See all stories on this topic » | ||
| Data Guides, But the Gut Decides AdAge.com "So much of our advertising is trend- and style-focused, we need to lead the guests. Guests can't tell us about things they haven't seen before. We need to use our knowledge of trends and judgment to lead here," Target's Mr. Jones explained. What's ... See all stories on this topic » | ||
| Sina Jumps on Unexpected Profit, Sales Forecast Bloomberg Sina predicted first-quarter non-GAAP sales of $115 million to $119 million, including advertising revenue of $94 million to $96 million. More than 30 percent of advertising revenue on Weibo could come from mobile devices, Chairman and Chief Executive ... See all stories on this topic » | ||
| Dodgers roll out "A Whole New Blue" advertising, marketing campaign Los Angeles Dodgers "A Whole New Blue" is more than a tagline or advertising campaign," said Dodgers' Executive Vice President and Chief Marketing Officer Lon Rosen. "It's a whole new way of thinking about Dodger baseball. It's about a new attitude embraced by the team ... See all stories on this topic » | ||
| Online advertising isn't a desktop experience anymore Campaigns & Elections Mobile content has grown so exponentially that online advertising is "no longer a desktop experience," says Scott Goodstein, founder and CEO of the mobile firm Revolution Messaging. The rapid expansion of mobile in the campaign space was one of the ... See all stories on this topic » | ||
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| The Pirate Bay's advertising program actually works Geek A little less than one year ago, The Pirate Bay announced a new campaign where the site's iconic logo would be replaced by an ad for some form of media — usually music. Dubbed The Promo Bay, the promotional campaign aimed to help artists promote ... See all stories on this topic » | ||
| Advertising Icon George Lois to receive 2013 CLIO Lifetime Achievement Award PR Newswire (press release) NEW YORK, Feb. 19, 2013 /PRNewswire/ -- The CLIO Awards, among the world's most recognized international advertising, design and communications competitions, today announced that legendary adman George Lois will receive this year's Lifetime ... See all stories on this topic » | ||
| Staples Begins Integrated-Agency Review AdAge.com In light of these changes, this is a perfect time to get new thinking on branding and advertising." The spokesman would not elaborate on the scope of the review. The company has worked with Interpublic Group of Cos' McCann Erickson on creative since ... See all stories on this topic » | ||
| Native advertising: whatever it is, it shouldn't be PR Econsultancy (blog) While there's debate and discussion around the exact definition of 'native advertising', publishers and advertisers are quickly learning that ads integrated into the user experience, often to the point that they're not immediately distinguishable as ... See all stories on this topic » | ||
| Microsoft's $30 Million in Anti-Google Ads Put Political Advertising to Shame The Atlantic Wire In its latest attempt to take down Google with a negative fervor unseen since, well, November, Microsoft has begun a three-month advertising campaign for Hotmail's replacement that will cost between $30 and $90 million — and focus almost entirely on ... See all stories on this topic » | ||
| Maximize Digital Advertising with 20% Rule iMedia Connection (blog) When it comes to predicting the successful elements of display advertising, you need to work within a frame of known variables. In other words, you need the right tools for the job. Without access to meaningful data, it is difficult to predict if ... See all stories on this topic » | ||
| The New York Times' Muse for Ad Product Innovation: Its Newsroom AdAge.com Impressed by the interactivity of the Picasso graphic as well as the unusual amount of time readers spent on the page (more than three minutes), the staff of the Idea Lab -- the Times' advertising-innovation center -- decided it would work up a ... See all stories on this topic » | ||
| Akamai launches targeted online video advertising insertion Rapid tv news Akamai has launched Ad Integration Services, part of the company's cloud-based Sola Vision suite of workflow, security and connectivity solutions. It is designed to simplify the insertion of individually-targeted advertising video content into online ... See all stories on this topic » | ||
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| How Inbound Marketing Can Improve Native Advertising Adrants By now most of you have heard the term Native Advertising. And, yea, we can see you throwing your hands up in the air and screaming, "What's up with all these people who feel the need to slap a new label on something that's been around since consumer ... See all stories on this topic » | ||
| Snapshot: Even The Advertising Hoardings Are Losing Faith At The Emirates Who Ate All The Pies After being thoroughly outclassed by Bayern Munich on Tuesday night, the north Londoners' hopes of Euro success are all but dead and buried now. And to make matters worse, in the advertising boards at the Emirates and starting to question the club's ... See all stories on this topic » | ||
| Advertising bodies loosen rules on price comparisons and on displaying VAT ... Out-Law.com The bodies that write the rules governing UK advertising, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP), have scrapped rules that previously meant that advertisers could only offer price ... See all stories on this topic » |
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| Grey Poupon Revives Classic 'Pardon Me' Spot ... - Advertising Age By abruell@adage.com (Alexandra Bruell) This weekend's Oscars telecast will feature a generous helping of nostalgia, thanks to Grey Poupon. Advertising Age - Homepage | ||
| Nestle, Hit By U.K. Horse Meat Scandal, Pulls ... - Advertising Age By adageeditor@adage.com (Emma Hall) Nestl has been drawn into the European horse meat scandal after two pasta products ?" advertised as beef ?" were found to contain more than 1% horse DNA. Advertising Age - Latest News | ||
| Policy changes on athletic eligibility, school advertising discussed in ... By lroth Orlando Sentinel education reporters blog about local Central Florida and Orlando-area schools and the education system. Sentinel School Zone - Orlando Sentinel | ||
| Truth in Advertising - Untold Entertainment Inc. By Ryan Henson Creighton Have you ever run across a video game or movie that was wildly mis-marketed? Many players expressed their frustration after playing recent indie game releases Dear Esther and Prometheus because they weren't gamey enough, and ... untoldentertainment.com | ||
| X+1 Adding Tag Management; Google Adding Store? By AdExchanger AdExchanger: News and Views on Data-Driven Digital Advertising· Events · Facebook And eBay Join Programmatic I/O Conference Read the story · Ecommerce · Shopzilla Formalizes Display Ad Business With Launch Of 'Aisle A' Division ... AdExchanger: News and Views on... | ||
| Sina Shares Rise 6% After Hours On Q4 Earnings As It Promotes ... By Catherine Shu Despite investors' concerns over a slowing online advertising market in China, Sina managed to post Q4 revenue that exceeded analysts' expectations, though its earnings fell 74 percent from a year earlier. Investors were encouraged by ... TechCrunch | ||
| status quo, advertising measurement, longitudinal tracking, cross ... By Marc Ryan status quo, advertising measurement, longitudinal tracking, cross-media. InsightfulAnalytics | ||
| Transparency needn't be a novel concept in video advertising | The ... By Keith Eadie It's happened to almost everyone. You go to a blog – say, to find a trick in Excel – then suddenly, you hear loud audio. You desperately scan the page to. The Wall Blog | ||
| Effective Online Advertising Strategies, Easy as 1-2-3 | PRLog Effective Online Advertising Strategies, Easy as 1-2-3. Evolving online technology may inadvertently create information overload for many small business owners. Seeking out the best practices for your online advertising does NOT need to be ... Home business - Latest News | ||
| OGGI: Kitchenware - I Believe in Advertising By Filippo Advertising Agency: Think Factory, Bangkok, Thailand Creative Director: Aniruth Assawanapanon Art Directors: Nuttawut Rattanajeena, Aniruth Assawanapanon Copywriter: Permboon Malaiwan Illustrator: Nuttawut Rattanajeena ... I Believe in Advertising | ONLY... | ||
| Need 20 Facebook Advertising Accounts - PeoplePerHour.com Hi, I need 20 Facebook accounts with following requirements, -Each account must have a sample ad that has been submitted and approved by Facebook (You do not have to actually run the ad or spend any money) -Each account must have ... PeoplePerHour.com freelance projects,... |
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| Executive Q&A: Advertising exec Scott Cooper exudes enthusiasm ... Scott Cooper can probably say he's seen it all in the advertising world in Madison . host.madison.com/.../article_e7ad19e4-77c0-11e2-8417-001a... | ||
| Accounting Advertising Jobs | LinkedIn 432 Accounting Advertising Jobs on LinkedIn. Research Accounting Advertising careers, companies and salaries. www.linkedin.com/job/q-accounting-advertising-jobs | ||
| Advertising Elements and Usage Guidelines for Resellers Resellers may make limited use of certain Microsoft product box shots, product tiles, screen shots, banner art, and the Microsoft corporate logo ("Advertising... www.microsoft.com/en-us/Legal/.../Usage/Reseller.aspx | ||
| Advertising Jobs in New York City | LinkedIn 1454 Advertising, New York City Jobs on LinkedIn. Research Advertising careers , companies and salaries. www.linkedin.com/job/q-advertising-l-new-york-city-jobs | ||
| The Ad Contrarian: Advertising Is Like Exercise Here's what the ROI monkeys don't understand about advertising. They think you can advertise today and measure the results tomorrow. It doesn't work that way ... adcontrarian.blogspot.com/.../advertising-is-like-exercise.html | ||
| Contact Us - The Journal News Contact an advertising expert. 1133 Westchester Avenue, Suite N-110, White Plains, NY 10604 dot P: 914-694-5500. Gannett Copyright © 2013 www.lohud. com ... www.lohud.com/legacy/advertising/mediakit/ | ||
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