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Technology in B2B marketing: interview with Justine Arthur
The Guardian (blog)
From changing the face of ice-cream in the UK at Haagen-Dazs to mobile marketing in Japan on the Nike presto campaign, Justine Arthur has a portfolio of work spanning across brands such as Carlsberg, Heineken, Nike, Orange Business and The British ...
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The Guardian (blog)
Fresh marketing coming to Cubs
Chicago Tribune
After years of working with brands like Chex, Betty Crocker, Honey Nuts Cheerios and Pillsbury, Alison Miller left General Mills last summer to become senior marketing director for the Cubs. Of course, dealing with Jeff Samardzija isn't quite the same ...
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Chicago Tribune
Creative Content Marketing: Winning Hearts, Minds & Wallets
Search Engine Watch
TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds & Wallets, to a packed room yesterday. Over the course of an hour, he shared insights, case studies and processes ...
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Health systems navigate marketing turnover
Sioux Falls Argus Leader
The marketing departments of both major Sioux Falls health systems are going through transitions as departures from top executives have led to reorganizations and vacancies. Sanford Health's top marketing executive, Andrew Richburg, left last year and ...
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Beyond Permission: On-Demand Marketing
ClickZ
When Seth Godin delivered the idea of "Permission Marketing" in 1999, it was a big idea: ask customers to accept marketing messages from you. Looking at the best uses of mobile, I believe we are at a new crossroads, one where customers request ...
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Ontario, Rancho Cucamonga could form tourism marketing district
Inland Valley Daily Bulletin
ONTARIO- The City Council will discuss tonight a resolution requesting the consent of the City of Rancho Cucamonga to participate in the formation of the Greater Ontario Tourism Marketing District. Ontario's district would include all 38 hotels in the ...
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Best Buy's marketing head: 'We need HTC back in the market'
VentureBeat
"The reason why we're excited about this one is we need HTC back in the market," said Best Buy head of marketing Allister Jones in an interview with VentureBeat this morning. "We need customers to have more than two choices when it actually comes to ...
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VentureBeat
Wipro Appoints New Marketing Chief for IT Business
Wall Street Journal (India) (blog)
Bangalore – India's Wipro Ltd. Wednesday said it has appointed Puneet Chandra as the marketing chief of its technology outsourcing division. Mr. Chandra was previously vice president for corporate business services at Wipro's business process ...
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'Marketing is vital. You need to market a diamond mine too!'
Times of India
Unless you market your product it won't attract attention. Even if you are sitting on a diamond mine it has no meaning unless you do proper marketing. We also have business interests in the sugar industry and its global marketing seminars are held in ...
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Marketing Automation 101
Customer Think (blog)
Every business is on a journey to grow and increase revenue. But in order to achieve these goals along the way, you need to align your people, process, and technology. And how do you get there? Marketing automation technology can help. In this post, I ...
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IDA's New Dental Marketing Websites Find More Dental Insurance Cases
San Francisco Chronicle (press release)
But for doctors who practice in locations where dental insurance is used by a large number of new patients, it makes good dental marketing sense to let these patients know they are welcome. The new dental websites (New Patient Portals) from Internet ...
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San Francisco Chronicle (press release)
Twitter Helping Direct Marketing Lead Generation
Ubergizmo
Twitter Helping Direct Marketing Lead Generation Twitter is in the process of testing a new advertising functionality through Twitter Cards. If successful, this may give direct marketers a process to generate leads directly from tweets. A tweet on ...
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Marketing Week and Econsultancy owner Centaur reports 14 per cent
The Drum
Centaur Media has reported a 14 per cent growth in revenue for the second half of 2012, reaching £30.4 million, however it recorded a £5 million pre-tax loss. The publisher, which owns Marketing Week, Design Week, The Lawyer and Econsultancy, which it ...
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Belgian Diamond Heist or Ocean's 14 Promo?
Vanity Fair
It's hard—harder than a diamond?—to select the single-best phrase from this unbelievable news story about a $350 million Brussels diamond heist. "$350 million Brussels diamond heist," yes certainly, but also "tarmac holdup," "120 packages of diamonds ...
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Forrester Report: Change Your Marketing Approach for Generation Z
CMSWire
According to a new report from Forrester, marketers have to change their approach when trying to engage Generation Z. The report, "How to Build Your Brand with Generation Z," was written by Tracy Stokes, Luca S. Paderni and Alex Hayes. The authors ...
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Social Media Marketing Made Simple
Newsday
2350 Broadhollow Rd. Farmingdale, NY 11735 Price: $17 Description:Learn how to build relationships that will lead to more business and grow through the world of social media marketing, register Categories: Business. Feb21 · How to Write a Business Plan ...
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Microsoft Launches New Marketing Blitz for Outlook
Minyanville.com
Why is Microsoft launching what it calls the biggest marketing blitz in the history of email? The company is confident that the new email service will reclaim some of the email market share lost when its allowed Google and Yahoo to overtake Hotmail as ...
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Brick Marketing Wins Top 5 Best SEO Company Award
Seattle Post Intelligencer
Boston SEO Firm Brick Marketing was recently recognized as a Top 5 Best SEO Company by PromotionWorld for 2012. Brick Marketing ranked number 4 out of 10 SEO firms named "Best SEO Company 2012" by PromotionWorld. The criteria for the Best SEO ...
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Marketing expert helps city with tricentennial plans
Natchez Democrat
NATCHEZ — Tourism marketing consultant Jennifer Barbee of Dallas, Texas, discussed celebration plans with the Natchez tricentennial committee at a workshop Barbee conducted free of charge at the Natchez Convention Center. JAY SOWERS | THE ...
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Natchez Democrat
How To Make Your Next Marketing Promotion Mobile-Friendly
Fast Company
But is your marketing strategy evolving along with it? In 2013, major online companies--including Facebook--are adopting a laser-like focus on mobile, evaluating and changing their models as a response. As a result, your smartphone-slinging customers ...
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Fast Company
Cohort Analysis: The Key To Agile Marketing?
MediaPost Communications
I think it can bring incredible insight to digital marketing programs, and effectively reset our collective understanding of performance. It would prevent the pervasive question, "How does our performance compare to the industry average?" from ever ...
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Lombardi wins marketing awards
Santa Maria Times
San Luis Obispo-based marketing agency S. Lombardi & Associates won eight first- and second-place awards for adverting it produced for the Santa Barbara County Fair. The Western Fairs Association presented the awards to Lombardi & Associates for work ...
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Adding Strategic Internet Marketing to an Equity Crowdfunding Project [Part 2]
Crowdsourcing.org
Editor's Note: The following comes to us from Thomas Vass, owner and manager of The Private Capital Market, a subscription-based crowdfunding website. Vass writes in to explain how the internet is changing communication and marketing, and looks at two ...
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Crowdsourcing.org
5 Ways to Get More From Any Content Marketing Campaign
Mashable
Your business' promotional material and content marketing strategies are great. You're happy with your articles, blogs, podcasts and video posts; your team's writing and creative work is stellar; and you want to shout the results with pride into ...
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More Twitter accounts seem like they're being hacked. Now, MTV and BET have ...
Business Insider
Oh, and the MTV account is using a conveniently tame and branded hashtag #MTVhack. We'll try to get to the bottom of it. UPDATE: That's right, it's a timely marketing stunt. From an MTV social media director: Everyone watch @mtv right now... #MTVHACK ...
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Business Insider
Jackie Torda: From soccer to sports marketing
TCU 360
The former student athlete was hired last December as an assistant director of marketing for the university's athletics department. The standout soccer star who played at TCU from 2007 to 2010 said she used her experiences on and off the field to get ...
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Happy Grasshopper Email Marketing Hops Toward The Million Dollar Club
Small Business Trends
email marketing After selling his Customer Relationship Management (CRM) firm in 2010, serial entrepreneur Dan Stewart was looking for a new project. His next venture was prompted by a marketing focused teacher and former customer who emphasized ...
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Small Business Trends
2013 Cause Marketing Halo Award Finalists Revealed
CSRwire.com (press release)
Business initiatives designed to "do well by doing good" in 10 competitive categories were revealed by David Hessekiel, founder and president of Cause Marketing Forum, Inc., parent of the 11-year-old competition. Gold and Silver Halos will be bestowed ...
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Blogs13 new results for Marketing
 
The Evolution of Modern Marketing Automation | Visual.ly
By Amcoffey
Since the dawn of civilization people have found ways to market their goods to potential buyers, and through intense competition modern marketing was.
Visual.ly
Content Marketing Ideas for a Year of SlideShare Presentations
By Roger C. Parker
What's keeping you from leveraging SlideShare for content distribution? Get started with these content marketing ideas for a year of SlideShare presentations.
Content Marketing Institute
Content Marketing Skills: 50 Things Every Content Marketer Should ...
By Elisa Gabbert
Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.
Internet Marketing Blog by WordStream
How To Design Your Website As Effective Marketing Tool - The ...
By Gagan Randhawa
Technological advancements in the past two decades have added a new dimension to the way we communicate, shop and interact on a day to day basis. The sprea.
The Usabilla Blog
From innovation to marketing: Understanding technology cycles ...
By staff and wire services reports
It seems as though the past year I've heard a lot of early adopters — especially the tech media — complain about the lack of innovation coming from the tech industry, Time.com reports.
eSchool News
The Do's and Don'ts of Using Vine for Marketing
By Rachel Sprung
Learn some best practices emerging around Twitter's Vine so you can figure out what works, and what doesn't, for marketing.
HubSpot's Inbound Marketing Blog
Logic+Emotion: Real-Time Content Marketing: Fact or Fad?
By David Armano
The above video documents some of our recent work with the Cars.com team where we planned (in advance) to support a new campaign that launched during the Superbowl. With the Oscars right around the corner—you can bet that the topic.
Logic+Emotion
NFC Poised to Accelerate Direct Marketing
By Jacob Beckley
NFC – near field communication – is a hot new trend that has the potential to revitalize the direct mail [...]
Adotas
5 Tips for International Mobile Companies Entering the U.S. Market...
By Michael
The following post is a guest contribution from Steve Brumer, Partner at 151 Advisors. A common misconception is that commercial success in the U.S. mobile.
Mobile Marketing Watch
Staying ahead of the game | Marketing magazine
By Marketing
As the digital economy comes of age and the marketing disciplines struggle to adapt, we ask four senior practitioners about their professional evolution, how they stay up to date with the changes in their respective professions and what they ...
Marketing magazine
Facebook for Marketing Research: Political Polls #auspol » Laurel ...
By Laurel Papworth
Want to know how 11 million Australians will vote? Facebook and sentiment analysis - using Facebooks free marketing research tool.
Laurel Papworth @SilkCharm
Turner Fires Up Marketing Blitz for Toonami in Asia | Animation ...
By Ramin Zahed
Turner is launching a major marketing campaign for its Toonami brand in the Asia Pacific region.
Animation Magazine
SemiTechnical » Email Marketing for Artists: Introduction
By Matt McCabe
Writers and artists of all breeds (photographers/painters/musicians) should be working on developing a fan base. By now, you may have heard of the "1,000 True Fans" theory. In this theory, you need to attract 1,000 people who will give you ...
SemiTechnical

Web4 new results for Marketing
 
Marketing Day: February 15, 2013
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land:
marketingland.com/marketing-day-february-15-2013-33748
Digital Marketing Strategy For 2013 And Beyond - The Official ...
In this post, we will discuss the critical components of a digital marketing strategy and how these components work together.
www.rackspace.com/blog/digital-marketing-strategy/
AppExchange - Marketing
Best Mass Email App (2010 and 2011) – iContact for Salesforce pairs trusted email marketing with Salesforce, so you can engage, convert, and retain your ...
https://appexchange.salesforce.com/category/marketing
Digital Advertising Coordinator - Marketing Cloud at salesforce.com ...
salesforce.com is hiring! View and apply for the Digital Advertising Coordinator - Marketing Cloud Job at salesforce.com in US NY New York.
www.linkedin.com/jobs?viewJob=&jobId=4924105...5


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