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| Fla. justices loosen lawyer advertising rules Businessweek (AP) — A divided Florida Supreme Court on Thursday loosened regulations on advertising by lawyers but also extended those rules to websites and other information. A majority of at least four of the seven justices agreed to permit previously prohibited ... See all stories on this topic » | ||
| How Real-Time Bidding Could Save Mobile Advertising Business Insider In a recent report from BI Intelligence on programmatic bidding and real time bidding (RTB), we analyze how it may help solve the mobile advertising CPM problem, detail its recent impact and successes, examine the potential obstacles to its widespread ... See all stories on this topic » | ||
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| A First Look at ooVoo, BlackBerry's Default Video Messaging App AdAge.com Future advertising campaigns include a L'Oreal-sponsored virtual mirror, and the company is working on integrations with shopping and search websites. Mr. Samit said ad revenue was in the "tens of millions" in 2012, and he projects fast growth in 2013 ... See all stories on this topic » | ||
| As 'House of Cards' Arrives, Why Cable Isn't Interested in the Netflix 'Binge' AdAge.com Even HBO, which like Netflix is motivated by subscriber growth and doesn't have advertising to worry about, still makes viewers wait a week between new episodes of "Girls" or "Game of Thrones." It only allows full-season binge viewing once already ... See all stories on this topic » | ||
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| UK Ad Industry to Gov't: Set Us Free of Red Tape Adweek Opening the conference, AA president and CEO of telecom BT Retail Gavin Patterson, stressed advertising wasn't "looking for handouts, subsidies or even government contracts," the latter a reference to draconian cuts in government ad spend after the ... See all stories on this topic » | ||
| Advertising industry adjusts to a new world order … and create surge Philadelphia Business Journal After riding out the recession, Philadelphia's advertising industry is coming back to life — but it may look a little different than it did five years ago. Agencies are moving into new spaces and hiring new employees, but this time they're looking for ... See all stories on this topic » | ||
| Super Bowl fans join the advertising game York Daily Record This undated screenshot provided by PepsiCo shows the Super Bowl advertisement for PepsiCo's Frito-Lay's Doritos. PepsiCo's"Crash the Super Bowl" ads are back for the seventh straight year. Two 30-second commercials made by consumers will make it ... See all stories on this topic » | ||
| Social media transforming Super Bowl advertising KXLF Butte News For advertisers, the Super Bowl is starting earlier and getting longer. Social media is changing what was an event lasting a few hours into a week-long effort to connect with consumers and build buzz around their Super Bowl ads and the brands themselves. See all stories on this topic » | ||
| 'Truth in Advertising' Satirizes the Super Bowl Ad World Businessweek In Truth in Advertising (Simon & Schuster, $24.99), the debut novel by John Kenney, our protagonist has been challenged to create one. A brilliant, knowing commercial that will capture the zeitgeist, galvanize the water cooler, and tweet its way into ... See all stories on this topic » | ||
| What a Decade of Super Bowl Advertising Looks Like blogs.hbr.org (blog) Heed the stampede of Clydesdales: The Super Bowl, and its ubiquitous ad season, is upon us. The analysts at Kantar Media recently pulled together a pile of data on what the last decade of championship football has looked like on America's TVs. Some of ... See all stories on this topic » | ||
| Kmart Begins Creative-Agency Pitch AdAge.com (blog) "From time to time, we review all suppliers and will be initiating a review process for Kmart's lead advertising agency," said a Kmart spokeswoman. "To respect the process and those participating, we will not be disclosing any other information during ... See all stories on this topic » | ||
| VIA fails to mention new revenue in decision to raise bus fares KENS 5 TV SAN ANTONIO -- VIA's CFO failed to mention hundreds of thousands of dollars in advertising revenue during a public presentation before VIA Metropolitan Transit's Board of Trustees in December. VIA's board unanimously approved the fare increases, which ... See all stories on this topic » | ||
| A Man, Not a Scent, That Conquers a Room New York Times Old Spice, a Procter & Gamble brand, spent $46.2 million on advertising in 2011 and in the first nine months of 2012 spent $16.6 million, according to the Kantar Media unit of WPP. Old Spice, introduced in 1937 with a colonial theme, still uses a ... See all stories on this topic » | ||
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| Upstate tax preparers battle over advertising claims Anderson Independent Mail ANDERSON — Each tax season in Anderson, a dancing likeness of the Statue of Liberty duels with the dancing likeness of a popular hard-shell candy, each trying to lure residents into their offices to file returns. Now, the corporate leaders that use ... See all stories on this topic » | ||
| Drug promotion: protected scientific expression or commercial advertising? Lexology (registration) A press release reporting the results of scientific research concerning competing drug therapies was found to constitute commercial advertising regulated under the Lanham Act. Genzyme, a subsidiary of Sanofi SA, is a Massachusetts biotechnology company ... See all stories on this topic » | ||
| Medical Advertising Hall of Fame: Founders, Keepers Medical Marketing and Media It featured targeted advertising before most pharma companies even had websites. And nearly two decades after its launch, Medscape continues to be a major online clinical destination. Much of the credit goes to co-founder Peter Frishauf. When were the ... See all stories on this topic » | ||
| FBI raids Volusia County advertising company WFTV Orlando Agents removed records and computers from Waverly, which is a local advertising company that places ads on local bus stop benches. Although agents wouldn't release details on the investigation tied to the raid, officials said, companies involved in ... See all stories on this topic » | ||
| The Death (and Rebirth) of the Advertising Industry Motley Fool February 1, 2013 | Comments (0). Jeff Rosenblum is a leading innovator in the field of digital marketing who recently completed a documentary about the future of the advertising industry, entitled The Naked Brand. We had a chance to visit with Jeff ... See all stories on this topic » | ||
| StartMeApp Selected by ClickMagic to Deliver Innovative Mobile Advertising... San Francisco Chronicle (press release) StartMeApp's 'Take your Bank to the Beach with You' Mobile Ad Campaign for Banelco Prompts Consumer Downloads of Mobile App, Enabling Users to Easily and Securely Pay Bills, Check Account Balances and Transfer Funds While on Summer Holidays ... See all stories on this topic » | ||
| Guardian and Observer advertising: teaching resource from GNM archive The Guardian Guardian and Observer advertising: teaching resource from GNM archive. This gallery focuses on eleven adverts – from newsstand and shop signs from the 1920s and 1930s through to billboards, iconic TV adverts and also one advert which was never used. See all stories on this topic » | ||
| Advertising Week to Launch Advertising Week Europe Adrants The lineup for Advertising Week Europe is impressive. Having spoken at last year's Advertising Week in New York, Frank Abignale or Catch Me If You Can fame will, again, speak during Advertising Week Europe. Other speakers will include WPP's Sir Martin ... See all stories on this topic » | ||
| Three Companies Making Their Super Bowl Advertising Debut Minyanville.com Super Bowl Sunday has long been a showcase for all the creativity that advertising firms and their clients can muster. On the one day of the year that Americans actively choose to sit and watch commercials, the ad time that surrounds the gridiron ... See all stories on this topic » | ||
| Videos: Hanon McKendry opens Super Bowl advertising playbook Grand Rapids Business Journal (subscription) The Super Bowl's 110 million viewers provide the ultimate advertising opportunity for brands — and last year's Super Bowl ads, as a whole, went on to record 300 million views on YouTube alone. Grand Rapids-based Hanon McKendry has helped identify ... See all stories on this topic » |
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| Paul Rudd and Seth Rogen Brainstorm Samsung's ... - Advertising Age By adageeditor@adage.com (Maureen Morrison) Samsung teams up with Paul Rudd, Seth Rogen and Bob Odenkirk for this hilarious Super Bowl promo via 72andSunny that has the actors thinking up how the company should advertise during this year's game. Poking fun at rules that prohibit ... Advertising Age - Homepage | ||
| FTC Chairman Jon Leibowitz Bows Out, Spearheaded 'Do Not Track' By Zach Rodgers His language could be inflammatory, as when he said in 2009 that "a day of reckoning may be fast approaching" for online advertising. Four years later, it seems he was wrong. Leibowitz was said to have wanted strong forward movement on ... AdExchanger: News and Views on... | ||
| Inuvo Unit, Google Renew Advertising Deal for Two More Years ... By Paul Quintaro Inuvo, Inc. (NYSE: INUV) (the "Company" or "Inuvo"), an Internet marketing and technology company that develops consumer applications that make using the Internet easier and delivers targeted advertisements onto websites owned by ... Benzinga - Stock Market Quotes,... | ||
| Mitsubishi Motors calls advertising review - mUmBRELLA By Robin Hicks Mitsubishi Motors Australia has kicked off an advertising review. The review, which began earlier this week, is only open to a "select" group of agencie. mUmBRELLA | ||
| Atlantic's native advertising fail - IABC CW Observer By Alisa Damaso As a communicator, you've most likely learned about a form of digital marketing called 'native advertising,' which aims to solve outdated (and widely ignored) forms of online monetization like the banner ad. If you haven't, native ads are used to ... IABC CW Observer | ||
| Bar Refaeli Makes Out In Go Daddy's Super Bowl Ad - Business ... By Laura Stampler Hot. Super Bowl · Instagram · Facebook. Follow us on Facebook and get updates from Advertising posted directly to your news feed. Enter you email address and zip code to set up customized email alerts. Email. Zip. From. To ... Advertising | ||
| Do's and don'ts of hyper-local mobile advertising - Mobile Marketer ... By Staff reports Targeting smartphone users at a hyper-local level is one of the big promises of mobile advertising, but until recently, inventory levels were low. As more inventory becomes available, advertisers need to understand what works and what does ... Mobile Commerce Daily | ||
| Home and Away wins advertising demos | B&T The absence of high-profile programs catapulted news to the top of the ratings last night with Nine News taking prime position with 1.202 million viewers. B&T | ||
| Spotbowl, Pavone advertising, Harrisburg, Super Bowl | WPMT FOX43 By mgorsegnerfox43 The big game is only two days away and many people are focused on the game, but with over 100 million viewers, the advertising eyes are watching. Space is at a premium, with companies forking over an average of $3.8 million for a 30 second ad, WPMT FOX43 | ||
| Stop Cigarette Advertising From Targeting Minors in Africa ... By Brandon Taylor Advertising aimed at minors is pushing cigarettes on Africa's youth. Stop heavyweight tobacco corporation British American Tobacco from pushing around African governments and call for an investigation of this company's highly questionable ... ForceChange | ||
| Super Bowl 2013 Pre-Game « Kellogg Super Bowl Advertising Review By Tim Calkins Just as sports analysts are speculating about the upcoming bout between the San Francisco 49ers and the Baltimore Ravens, advertising enthusiasts are scanning the list of this year participants in anticipation of marketing's big day.… Kellogg Super Bowl Advertising Review |
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| Full Access - Subscription Center - Advertising Age Get 45 print issues, Ad Age App for iPad, Ad Age News App for Smartphone, AdAge.com, and weekly digital editions. https://adage.com/help/subscribe | ||
| Social media transforming Super Bowl advertising - CBS News With Facebook, Twitter and other platforms, Super Bowl ad wars are kicking off long before the big game. www.cbsnews.com/.../social-media-transforming-super-bowl-a... | ||
| Apple Introduces Ability to Reset Advertising Identifier with iOS 6.1 ... The most interesting new feature in the iOS 6.1 update is a new ability for users to now reset their iOS device's Advertising Identifier. Apple's Identifier for ... www.hasoffers.com/.../apple-introduces-ability-reset-advertisin... | ||
| Rakuten.com Shopping / Advertising Since 1997, Rakuten.com Shopping (formerly Buy.com) has been a trusted advertising destination for high-impact campaigns that build brand awareness and ... www.rakuten.com/advertising/ | ||
| Advertising | Maker Media For more information, please contact our Sales and Advertising Department at: advertise@makezine.com · Maker Media. Theme: Twenty Ten Proudly powered ... makermedia.com/work-with-us/advertising/ | ||
| Bravo Outdoor Advertising Reaches Greater Heights With Intelligent ... Digital panels powered by Microsoft help Bravo increase efficiency, reduce costs and build a highly targeted advertising system. www.microsoft.com/en-us/.../01-23EmbeddedSignage.aspx | ||
| Mobile Advertising Works -- So Why Is Nobody Doing It? | Social ... So why aren't business taking advantage of the power of mobile advertising? Breaking down the numbers to get a closer look at emerging trends. socialmediatoday.com/.../mobile-advertising-works-so-why-no... | ||
| THE ATLANTIC Advertising Guidelines These Guidelines set forth ... and the relationship between editorial and advertising content. The overriding ... that should exist between a publication, its readers, and its advertisers. We also ... cdn.theatlantic.com/.../TheAtlanticAdvertisingGuidelines.pdf |
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