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Why Super Bowl 2013 Advertisers Spend Up to $4 Million for 30 Seconds
ABC News
But over the years, there has been enough financial upside to keep advertisers wanting to walk up to the wheel and give it a spin. Who can forget Monster.com's first Super Bowl ad in 1999 which catapulted the brand to number one. Children expressing ...
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ABC News
'Truth in Advertising' by John Kenney
Boston Globe
What happens when a humor writer pens a novel intended to be both comedic and dramatic? In the case of John Kenney, a frequent contributor to The New Yorker, the comedy sparkles while the drama proves formulaic and predictable. It is as though the ...
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Boston Globe
Google Profit Rises on Year-End Advertising Gain
Bloomberg
Google Inc. (GOOG), owner of the world's largest search engine, rose in extended trading yesterday after reporting profit that topped analysts' estimates as advertisers boosted spending to reach consumers during the holiday season. Fourth-quarter ...
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Native advertising works — if you don't embarrass yourself
VentureBeat
The biggest buzzword of 2012 in advertising was "native advertising," but the buzzword may be here to stay. It seems most in the industry have agreed that native advertising means two things: Native ads blend in with the website or app. It is more ...
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VentureBeat
Pittsburgh-owned property may carry advertising
Pittsburgh Post Gazette
If all goes as planned, a range of Pittsburgh city properties and assets -- from public works uniforms to parking meters, park pavilions and vehicles -- will become venues for advertisements from private companies. Pittsburgh City Council passed ...
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Accounts and People of Note in the Advertising Industry
New York Times
She had most recently been director for global agencies in the global advertising sales group at Microsoft. Engine Digital, Vancouver, British Columbia, opened an office in New York, its first in the United States. The office will be led by Michael ...
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Research and Markets: Combination Report: 2013 Recruitment Advertising...
The Herald | HeraldOnline.com
Recruitment advertising sites around the world are reporting increases in ad volume and traffic, if not revenue. Major global investments are being made in mobile technology and social media. The influence of social behaviors, both online and offline, ...
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POLL: Is Advertising on Marlboro School Buses a Good Idea?
Patch.com
The Marlboro K-8 school district is looking to expand its revenue by joining an advertising for its fleet of school buses. According to The News Transcript, the Board of Education signed a one-year contract with the Educational Information and Resource ...
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Why Advertising Through RTB Needs a New Buying Model
AdAge.com
For decades, cost per thousand (CPM) pricing has controlled how nearly all advertising is bought and sold and how different media properties are compared. While a focus on CPM-based buying also provided a foundation for the first decade of online ...
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Google Posts Strong Holiday Quarter as Retailers Boost Spending
AdAge.com
Google had a big fourth quarter as advertisers boosted spending and retailers added the search giant's shopping ads to their arsenal. Revenue, including sales passed on to partner sites was $14.4 billion, a 36% increase from the fourth quarter of 2011 ...
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Google's non-advertising business doubled last year
CITEworld
Google always trumpets big wins for its enterprise business, but we seldom get a clear sense of how well that business is actually doing compared with big enterprise incumbents like Microsoft. But Google's earnings today showed something interesting ...
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CITEworld
The Ag Should Investigate Government Advertising in the New Age
AllAfrica.com
The DA has conducted an extensive analysis of the New Age's advertising for the period between 31 October 2012 and 15 November 2012. This two-week period was randomly selected. We believe it to be representative of the New Age's advertising in ...
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Super Bowl Ads Will Be Heavy on Colas, Beers and Cars
New York Times
The Super Bowl offers marketers "spectacle, huge numbers and an environment in which more people are engaged in the advertising," said Steve Shannon, vice president for marketing at the Hyundai Motor America unit of the Hyundai Motor Group, which is ...
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New York Times
Casino group weighs in on Internet advertising
Las Vegas Sun
The American Gaming Association issued a revised code of conduct Tuesday that expands the responsible advertising section to include social media and Internet promotions. CEO Frank Fahrenkopf says that the 10-year-old ethics code needs to adapt along ...
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McDonalds Settles Lawsuit Over Islamic Diet, False Advertising
The Hollywood Gossip
McDonald's and one of its franchisees agreed to pay $700,000 after being sued for falsely advertising food as being prepared according to Islamic dietary law. Halal McDonald's. McDonald's and Finley's Management Co. settled with Dearborn Heights, Mich ...
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The Hollywood Gossip
Air New Zealand Pairs Compatible Strangers in Blind-Gate Contest
AdAge.com (blog)
Mr. Collins added, "We want to create content that is shareable, talked about, and searchable when people are looking for L.A. flights and trips to L.A.". Joint London won Air New Zealand's pan-European advertising account in October. DraftFCB is the ...
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AdAge.com (blog)
Sun TV Q3 profit up, advertising revenue rebounds
Economic Times
... third quarter with a profit of Rs 102 crore on revenue of Rs 1,602.6 crore. Sun's bigger rival Zee Entertainment on Wednesday posted a net profit growth of 40.5% to Rs 193.3 crore for the third quarter, while advertising revenue grew 28.8% to Rs ...
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Three join Post-Bulletin advertising department
Post-Bulletin
Amanda Schultz has joined the Post-Bulletin as special sections graphic designer in the advertising department. Mandy worked as a summer intern in special sections in 2012, and she's a recent graduate of Winona State University with a major in Mass ...
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Review: "Monsuno: Vol. 1″ or "Advertising in the Digital Age 101″
Toon Zone
When Chase's dad disappears, he and his friends try to discover why, only to be swept up in the world of Monsunos, giant monsters that they're going to battle. You've got that right, it's another year, and another franchise is trying to take the crown ...
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Council Passes Bill To Allow Advertising In City
CBS Local
PITTSBURGH (KDKA) — After years of discussion, altering and meetings, a bill was passed Tuesday to allow advertising in the City of Pittsburgh. Councilman Bill Peduto says billboards are out of the question, but ads on some city vehicles, the city's ...
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CBS Local
Q&A: 360i's Kevin Geraghty on Facebook Search and a Lethal-Sounding Data ...
AdAge.com
Advertising Age: Facebook just launched its Graph Search product, which has tons of implications for marketers. What are the coolest Graph Search data opportunities? Kevin Geraghty: Facebook's Graph Search will create a number of new data opportunities ...
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AdAge.com
'Truth in Advertising' Author John Kenney Likes The Heights
Brooklyn Heights Blog (blog)
Brooklyn Heights' writer & author John Kenney's debut novel "Truth in Advertising" was released this week by A-list publisher Simon and Schuster. The book explores the fictional life of a modern day ad pro—after Kenney worked as a copywriter in NYC ...
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It's High Time We F**ked With the Magic
All Things Digital
Industry organizations — including the Association of National Advertisers, the Interactive Advertising Bureau and the American Association of Advertising Agencies — are weighing in on the discussion, with a focus on driving definitions that can ...
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All Things Digital
Advertising bid to win back Belfast trade
Belfast Telegraph
Over the coming days, huge banners will be draped over landmark buildings, mobile advertising vans and bikes will traverse the city, badges and stickers will be handed out and even the mannequins in some leading outlets will don branded t-shirts.
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Belfast Telegraph
Mobivity Could Revolutionize Local Advertising - Analyst Blog
NASDAQ
Mobivity (OTC Markets: MFON ) is a developer of marketing solutions and platforms for mobile devices. The Company provides a suite of services and technologies that enables brands, enterprises, marketers, and content owners to engage consumers via ...
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Summerville gun shop loses ESPN advertising spots
Charleston Post Courier (subscription)
Shop owner Ron Sprovero said his local cable advertising contract to run ads on ESPN programming has not been renewed; he has been told ESPN has stopped running all gun-related ads, worried they promote violence in children. The network is ...
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Facebook Advertising, Marketing Firm Optimal Adds $7M In Funding, New CFO
AllFacebook
Facebook advertising and marketing developer Optimal announced the additions of $7 million of funding, as well as an executive to oversee that cash, as former Live Gamer Senior Vice President of Finance and Operations Paul Suh joined the company as ...
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Google's 4th-quarter earnings rise 7 percent as more advertising goes digital ...
Washington Post
SAN FRANCISCO — Google eked out slightly higher earnings in the fourth quarter, despite a financial drag caused by the Internet search leader's expansion into device manufacturing and a decline in digital ad prices as more people gaze into the smaller ...
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Washington Post

Blogs13 new results for Advertising
 
BII REPORT: What's Holding Back Mobile Advertising? - Business ...
By Business Insider
In a recent report from BI Intelligence on the mobile advertising ecosystem, we give an overview of the mobile advertising industry's size and explore the "monetization problem." We also examine the mobile platform wars' impact on advertising...
Business Insider
Google's Q4 Shows A 'Happy Holiday Season' For E-Commerce, Ad ...
By David Kaplan
Google Q4 2012 Google's advertising business was "firing on all cylanders" during Q4 2012, in the words of SVP/Chief Business Officer Nikesh Arora, who pointed to healthy growth — even by the search giant's standards and (some, if not all) ...
AdExchanger: News and Views on...
Coca-Cola Builds Social-Media Game Around Super - Advertising Age
By nzmuda@adage.com (Natalie Zmuda)
Coke is building a social-media game around it's first-half 60-second spot; results of consumer voting will decide post-game ad.
Advertising Age - Homepage
New Year's Advertising Deal! « A Practical Wedding: Ideas for ...
By Maddie
Which is why I'm thrilled today that I get to use my powers as Managing Editor to offer up a special limited-time advertising deal, not unlike the one that helped me launch my own business here. So! Without further ado: For a limited time only, ...
A Practical Wedding: Ideas for...
Bacardi Begins $130 Million Media-Agency Review - Advertising Age
By abruell@adage.com (Alexandra Bruell)
Spirits giant Bacardi Limited has begun an agency review for its estimated $130 million media buying and planning, according to multiple industry executives.
Advertising Age - Latest News
Introducing our new online advertising columnist
By Sandeep Vadgama
Our regular readers and subscribers will be aware we have columnists who write regular monthly columns exclusively for Fourth Source (Hi, if you are a new.
Fourth Source
Dick Smith TV ad rejected by Advertising Standards Board | Crikey
By Jason Whittaker
A funny ad promoting Dick Smith Foods has been rejected for early-evening broadcast by the Advertising Standards Board. The entrepreneur says he'll fight the attempt at censorship.
Crikey
FTTH Council Europe calls for broadband advertising reform | IT PRO
Current 'up to' advertising is misleading for consumers, claims industry body.
IT PRO - Today
Google's 4th-quarter earnings rise 7 per cent as more advertising...
By The Associated Press
More advertising poured into Google during the holiday shopping season, fueling a moneymaking machine that has steadily churned out higher profits since the company went public in 2004. Google's fourth-quarter ad revenue totalled $12.1 ...
Macleans.ca
Gay Ads For Las Vegas Mock Straight People's Lack Of Style ...
By Jim Edwards
Hot. Super Bowl · Instagram · Facebook. Follow us on Facebook and get updates from Advertising posted directly to your news feed. Enter you email address and zip code to set up customized email alerts. Email. Zip. From. To ...
Advertising
Dubai Airports seeks bids for Concourse D advertising concession ...
Airport's unique passenger profile and sustained growth offers a compelling proposition.
Rss Feed, Gulf News, Bollywood
NDP wants to change government advertising spending | CTV ...
By cmclean
VICTORIA – The NDP sees a multi-million dollar government ad buy, just four months before an election, as partisan advertising. It's something the party says it intends to stop. "In the first session of the first legislature of an NDP government ...
CTV Vancouver Island
New Ad Types Aim to Bring Higher Returns From Facebook ...
By Kelly Cooper
A look at the most recent Facebook ad unit specifically designed for mobile streams and what type of ROI focused ad units we can expect to see in the future.
ShopIgniter

Web4 new results for Advertising
 
Link Sales
Advertising (learn more). Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the ...
https://forums.digitalpoint.com/forums/link-sales.58/
Connecting advertisers to Twitter users around the world
Every month, 200 million users worldwide turn to Twitter to connect to their interests. Last summer, the world came together on Twitter and sent over 150 million ...
advertising.twitter.com/2013/01/international-advertisers.html
Advertising - The Horn Book
HB MediaKit2013 300x232 Advertising 2013 advertising information for the Magazine, Guide, blogs, and Notes From the Horn Book can be found by ...
www.hbook.com/about-us-2/advertising/
Ingenious advertising.
Things you didn't know until now. Alternate TV Show covers. Most productive day of my life... The cutest crocheted animals. RANDOM. Dear shaving ...
iwastesomuchtime.com/on/?i=63820


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