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| Advertising beats slowdown blues Business Standard Advertising, as the TV-series 'Mad Men' would have us believe, is "based on one thing: Happiness", recreating it in the consumers' minds. However, fraught with unhappy budget constraints in a slowing economy, not many consumers end up buying the ... See all stories on this topic » | ||
| News From the Advertising Industry New York Times (blog) Pat Patregnani, president at Zimmerman Advertising, Fort Lauderdale, Fla., part of the Omnicom Group, was promoted to chief executive, a long-vacant post; Jordan Zimmerman continues as chairman. Succeeding Mr. Patregnani as president is Andrew Varga ... See all stories on this topic » | ||
| Accounts and People of Note in the Advertising Industry New York Times Adcraft Club of Detroit plans to induct 10 people into its Hall of Fame for 2013, including Ed Rossman, age 100, who was for many years advertising manager and creative director at Highland Appliance and began his career in 1929 selling ads for the ... See all stories on this topic » | ||
| eBay Advertising Australia partners with Rubicon Project B&T Marketing & Media eBay Advertising Australia and Rubicon Project have announced a new partnership that will allow marketers to programmatically buy eBay's advertising as part of the automated online ad trading movement. Rubicon Project automates advertising to allow ... See all stories on this topic » | ||
| Advertising reduces SLBC's News airtime Sierra Express Media As someone who separately teaches news writing, broadcasting and advertising, I certainly know that the client (also the advertiser in this case) understands the concept of 'captive audience' which in this case refers to those of us who at least only ... See all stories on this topic » | ||
| Clampdown on advertising clutter in central Croydon This is Croydon Proposals, which are due to get the go ahead from Croydon Council's cabinet on Monday, will limit shops to one A-type advertising board outside and introduce a complete ban on using people with hand-held placards to promote their business. . clutter ... See all stories on this topic » | ||
| Advertisers threaten to pull out over TV ratings Livemint In addition to this, companies such as Tata Teleservices Ltd, Bharti Airtel Ltd and Britannia Industries Ltd have also sent letters to broadcasters over the weekend, said a media executive who is a member of the Advertising Agencies Association of India. See all stories on this topic » | ||
| Global Mobile Advertising Revenue To Beat All Projections In 2013 [STUDY] Dazeinfo While many developed countries are witnessing slow down in Smartphone growth, global mobile advertising revenue market in 2013 could reach to new heights by beating all projections. In 2012, global mobile advertising market brought in revenues of $8.9 ... See all stories on this topic » | ||
| Signing away black businesses with liquor advertising ban BDlive IT IS quite unfortunate that the debate about the advisability of a total ban on alcohol advertising has focused on the likely effect on the profitability of the major liquor companies, the sponsorship of major sporting codes and the loss of revenues ... See all stories on this topic » | ||
| Tough questions for advertising gurus Irish Times Those looking to break into, and make it, in the advertising industry should attend the Institute of Advertising Practitioners in Ireland's "Big Grill" at the Lir Academy on Dublin's Pearse Street tomorrow. The event will provide an opportunity to ... See all stories on this topic » | ||
| Long lunches go in the advertising world pursuit of eyeballs for nanoseconds The Australian But that was only just the start of the debauchery, according to Jerry Della Femina, an advertising mogul who cut his teeth in 1960s New York. "Invariably, someone would say, I don't think I'm going to have dessert, I'll have a double scotch instead ... See all stories on this topic » | ||
| Mayor 'acts dumb' for advertising stunt Stuff.co.nz Tregidga, who was in Auckland, said the agency's information to him was scant; he knew only of some kind of advertising stunt taking place early this morning involving the 8m tall iconic bottle. Apparent CCTV footage on Whittaker's Facebook page showed ... See all stories on this topic » | ||
| Val Morgan launches cinema advertising'game changer' B&T Marketing & Media Val Morgan has launched a new audience measurement system that marks a "quantum leap" for cinema advertising. CineTAM leverages transactional data at a scale well above other media measurement currencies. It captures demographic details from ... See all stories on this topic » | ||
| Misleading ads most rampant in health, personal care space Economic Times NEW DELHI: Misleading or false advertising is most rampant in healthcare and personal care space, accounting for more than half the total number of advertisements found to have flouted the compliance norms and code of conduct of the Advertising ... See all stories on this topic » | ||
| Brand keyword advertising"ineffective", and provides "no short-term benefits ... The Drum "We find that new and infrequent users are positively influenced by ads but that existing loyal users whose purchasing behavior is not influenced by paid search account for most of the advertising expenses, resulting in average returns that are negative.". See all stories on this topic » | ||
| Michael Wolff: Apple ad campaign is about ... feelings USA TODAY But it may have even more epochal and existential issues, nowhere more evident than in its latest advertising campaign, called "Our signature." Apple is the ne plus ultra marketing company of our time. For almost 20 years, it struggled with the nature ... See all stories on this topic » | ||
| 10 moves that will become shakers for 2020 advertising Times of India (blog) Since its inception in 2008, The Wharton Future of Advertising Program (WFoA) has served as a catalyst for deeper insights, bolder innovation and broader positive impact of "advertising". Some of the key research initiatives include Advertising... See all stories on this topic » | ||
| Ministry of Tourism launches major advertising campaign Campaign Middle East (blog) Lebanon's Ministry of Tourism has launched a new advertising campaign in a bid to limit the negative effects of local and regional conflict on the country's all-important travel industry. The campaign, created by Impact BBDO Beirut and shot by ... See all stories on this topic » | ||
| TV rating companies may face regulation Bangkok Post Col Natee Sukonrat, chairman of the NBTC's broadcasting committee, said many broadcasting operators and advertising agencies require accurate ratings. The regulator aims to regulate rating companies after commercial digital TV channels are auctioned. See all stories on this topic » | ||
| Barry O'Brien doesn't rule out return to agency land B&T Marketing & Media Network Ten's outgoing chief sales officer Barry O'Brien (pictured) has told B&T that he's keeping his options open following his decision to depart the network, refusing to rule out a return to media agency work. A statement from Network Ten announced ... See all stories on this topic » | ||
| FRCN gets new director general The Guardian Nigeria Agboola started as an advertising practitioner in 1990 when he worked as Client Service Manager for Rock Forte Advertising Agency in Surulere, Lagos. He later moved to advertising regulation when he joined the Advertising Practitioners Council of ... See all stories on this topic » | ||
| Datalot Expands in Dumbo Wall Street Journal Advertising technology startup Datalot has signed a five-year lease for 9,000 square feet at 65 Jay St. in Brooklyn's Dumbo neighborhood. Enlarge Image. image. Close. image. Jason Andrew for The Wall Street Journal. A 24,000-square-foot building at St. See all stories on this topic » | ||
| Cars.com's Sharon Knitter: "Our users are three times more likely to use a ... Portada-online.com Online has grown to be the largest category in automotive advertising spending over the last few years. Cars.com, the online destination for car shoppers owned by A.H. Belo, Gannett Co. Inc., The McClatchy Co., Tribune Co. and The Washington Post Co., ... See all stories on this topic » | ||
| Photo contest open to Deltans Bolivar Commercial Shamoon Advertising& Marketing, Inc., a full service advertising agency and publisher of Life in the Delta magazine, announces a photography contest for its new project, The Delta Calendar 2014. The idea formed in conjunction with Greenville-based ... See all stories on this topic » | ||
| Bus company criticised over advert The Star A public transport operator has been accused of losing its way with words when advertising for a bus "passenger assistant". Go-Ahead London described the passenger assistant role as "brand new" and advertised for a "good face-to-face communicator" who ... See all stories on this topic » | ||
| Contract's Juju Basu heads to STAR India afaqs Juju Basu, former senior vice-president and executive creative director, Contract Advertising, Gurgaon, has joined STAR India as creative communication head for its new business verticals, including its sports properties. Basu will be responsible for ... See all stories on this topic » | ||
| 'Anti-English' Irn-Bru advert cleared Scotsman An Irn-Bru TV advert which was accused of being 'anti-English' has been cleared by the Advertising Standards Authority. The advert depicted a staunchly Scottish man who is riled upon being introduced to his daughter's English boyfriend. The ASA say ... See all stories on this topic » | ||
| Enquirer Marketing Guide Construction Enquirer Social media and content marketing are currently being promoted as viable alternatives to traditional advertising. One involves engaging with people on services like Twitter while the basic idea of content marketing is that filling your company website ... See all stories on this topic » | ||
| NDP dishes out $1.9-million on advertising to define Mulcair, outspends Tories ... Hill Times (subscription) The Conservatives released an advertisement shortly after Mr. Mulcair's election as leader stating, "Risky theories, dangerous economic experiments, we can't afford Mulcair's NDP." The party also released a radio ad stating Mr. Mulcair endorsed a ... See all stories on this topic » | ||
| Allowing ads will entrap many investors InvestmentNews IN A VICTORY FOR WALL STREET and a setback for investors, the Securities and Exchange Commission last week lifted an 80-year-old ban on advertising private-placement securities. Hedge funds, private-equity firms — and perhaps most. dangerous of all ... See all stories on this topic » | ||
| News and current affairs channels have highest average advertising rates in ... AME Info (press release) Arab Advisors research and analysis revealed that News and Current Affairs channels have the highest average advertising rates amongst FTA satellite TV channels in the Arab World. The peak average advertising rates of these channels reaches $5,448 ... See all stories on this topic » | ||
| Ari Mir of Pocket Change on creating a loyalty currency VatorNews Mobile advertising almost doubled last year to $8.9 billion, with not surprisingly - search - bringing in the lion's share of that amout. That's because someone searching largely means they have the greatest intention to take action upon that search ... See all stories on this topic » | ||
| Mobile ad measurement standardised Warc The guidelines were drafted by the Media Rating Council (MRC) with the extensive involvement of numerous members of both the Interactive Advertising Bureau and the Mobile Marketing Association, with the intention of providing a benchmark to ensure that ... See all stories on this topic » | ||
| Don't 'set it and forget it' Automotive News With 90 percent of car shoppers doing at least some of their research online, car companies are nudging dealers into digital advertising -- sometimes with subsidies or co-op funds that reimburse dealers for part or all of what they spend. Chrysler ... See all stories on this topic » | ||
| 5 things to know about Tour de France Fresno Bee Advertising vehicles of the sponsors make their way to the summit of Mont Ventoux pass, rear, during the fifteenth stage of the Tour de France cycling race over 242.5 kilometers (150.7 miles) with start in in Givors and finish on the summit of Mont ... See all stories on this topic » | ||
| Affordable new homes in the Lakes Region Eagle-Tribune By Linda Greenstein Advertising Correspondent The Eagle Tribune Sun Jul 14, 2013, 12:30 AM EDT. Weirs Beach Village in Laconia, an exciting new community of single-family homes with great community amenities, is growing. Summer is the perfect time ... See all stories on this topic » | ||
| Media Book Review: Creativity and Advertising (Affect, Events and Process), by ... allmediascotland.com (press release) This is the fundamental question that Bangor University lecturer, Andrew McStay, poses in his philosophical discourse, Creativity and Advertising (Affect, Events and Process). His core premise is that advertising cannot simply be seen as a purely ... See all stories on this topic » |
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| Direct And RTB Sales Can Co-Exist Says IDG Enterprise CEO ... By John Ebbert Premium direct sales and real-time biddable display advertising ... can they co-exist? IDG Enterprise thinks so. The owner of top-tier B2B media brands Computerworld, CIO, Network World and InfoWorld announced last week (see the release) ... AdExchanger: News and Views on... | ||
| Archie Comics App to Integrate Mobile Advertising | Publishing ... By Hannah Johnson With mobile ad spending on the rise, Archie Comics partners with iVerse and Tapjoy to integrate mobile advertising and increased consumer engagement to its app. Publishing Perspectives | ||
| Marília Cheese: Too good to waste - I Believe in Advertising By Filippo Advertising Agency: Percepttiva, Rio de Janeiro, Brazil Creative Director: Daniel Bradock Art Director: Ulysses Moraes Copywriter: Fabio Ribeiro Filho Photographer: Ricardo Gabriel ... I Believe in Advertising | ONLY... | ||
| Jaguar targets affluent fans via mobile banner ad - Luxury Daily ... By Staff reports sign up now! Jaguar eyes affluent fans via mobile banner ad. Jaguar Land Rover is calling for affluent, informed consumers to schedule a test-drive in the 2014 F-type model with a banner advertisement on the CBS News mobile application. Mobile Commerce Daily | ||
| Reach is everything for multiscreen advertising - :: LNR Online ... By Steffen Konrath Videonet :: While there is a clear role for platform operators in multiscreen TV advertising, partly by enabling dynamic advertising insertion into on-demand viewing sessions, they need a large population of TV Everywhere users before they ... :: LNR Online Marketing :: | ||
| Time To Cut The Ad Tech Tax | Digiday By Seth Dempsey It's that the process of using digital advertising technology is encumbered. More than simple consolidation (a la the inevitable vendor shakeout), the industry needs to unify and figure out how to make solutions work better together, so that the ... Digiday |
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