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| Mobile advertising to double this year Telegraph.co.uk The UK's market for mobile advertising is predicted to increase significantly from £526m spent last year, as technology companies adjust to widespread use of mobiles for online activity. Smartphones are used proportionally more for purchases in Britain ... See all stories on this topic » | ||
| Online advertising to overtake TV Ninemsn In a report compiled by PwC for the Internet Advertising Bureau of Australia (IAB), the online advertising industry contributes about $17.1 billion to Australia's economic output, about 1% of the country's gross domestic product (GDP), and provides ... See all stories on this topic » | ||
| FTC Tells Search Engines to Label Advertising as Such New York Times (blog) WASHINGTON — Search engine companies should more clearly distinguish on their Web pages between advertising, paid content and the results of an Internet search, the Federal Trade Commission told two dozen search engine providers on Tuesday. Bits ... See all stories on this topic » | ||
| Hottest youngsters in advertising: Natasha Nair, an ad-addict who is crazy ... Economic Times Not too long ago they were striking cutesy poses, voluntarily or not, for their mummies and daddies who were armed with cameras of the not so smart kind. Also not too long ago they were dreaming of the days when they're all grown up and able to write, ... See all stories on this topic » | ||
| Sanitary product advertising jumps the shark The Age While Australian consumers lodged official complaints and were "grossed out" by recent advertisements for female hygiene products which featured the word "vagina" and "get fresh wipes", a seemingly fake and humorous commercial for leak-proof tampons ... See all stories on this topic » | ||
| Advertising Consumes 23% of Mobile Phone Battery Power The Herald | HeraldOnline.com COLOGNE, Germany — Adblock Plus has learned that advertising received on mobile phones causes an increase in the consumption of energy, with ads on average consuming 65% of an app's communication energy and 23% of an app's total energy ... See all stories on this topic » | ||
| KiwiSaver fund's advertising material falls foul of FMA New Zealand Herald One of the KiwiSaver funds pulled up by the Financial Markets Authority over potentially misleading statements was deemed to have had inappropriate disclosure of past investment performance and asset allocation disclosures in its advertising material. See all stories on this topic » | ||
| Native Advertising: For Better Or Worse MediaPost Communications The industry buzzword that is not going away anytime soon is clearly "native advertising." Visit any industry publication, and there will be at least one recent article on the subject (I guess this is one, too). From simply trying to determine what the ... See all stories on this topic » | ||
| Mobile Advertising Outperforms Traditional Advertising for Cost-Effectiveness ... Broadway World BOSTON, MA - A new study published today by Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform, has determined that the cost per engagement of mobile app advertising is ten times lower than paid search ... See all stories on this topic » | ||
| Report: U.S. Advertising Expenditures Were Flat in the First Quarter of 2013 Broadway World Total advertising expenditures in the first quarter of 2013 declined 0.1 percent from a year ago and finished the period at $30.2 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing ... See all stories on this topic » | ||
| Google rivals slam 'self-advertising' proposals AFP BRUSSELS — Google's competitors on Tuesday warned the European Commission that a set of proposals put forward by the US Internet giant to meet EU antitrust rules constituted "self-advertising" and would do nothing to create a level playing field for ... See all stories on this topic » | ||
| Advertising Agencies Hot Stocks: Lamar Advertising Co (NASDAQ:LAMR ... Techsonian Las Vegas, NV – June 25, 2013 — (Tech Sonian) – Value Stock Pick is a leading Investment Newsletter. Our Research Team conducts research on different stocks, doing their due diligence to provide a detailed report, including both technical and ... See all stories on this topic » | ||
| 33 'metals' at Cannes: Indian advertising bounces back Business Today This has surely been India's best ever performance at Cannes Lions. Indian ad agencies won 33 'metals', compared to 14 last year and 24 the year before. The advertising community believes that the quality of entries this year was superior to those of ... See all stories on this topic » | ||
| Mobile advertising to reach £1 billion in UK this year MediaTel Newsline Mobile advertising in the UK is expected to reach almost £1 billion in 2013, up 90% from the £526 million spent last year, according to figures from eMarketer. Despite continued economic struggles in the UK, digital ad spend - which includes online and ... See all stories on this topic » | ||
| The growth of digital advertising and branded content is gaining pace The Guardian (blog) News hit recently that UK advertising spend will grow to £17bn by 2017, with internet advertising reaching £8bn and content moving to the forefront of media plans. These statistics, which came from PWC's Entertainment & Media Outlook 2013, illustrate a ... See all stories on this topic » | ||
| Hottest youngsters in advertising: You can't miss ads, says Godwin D'mello Economic Times Advertising is perhaps the only creative field where the layman's opinion matters more than the experts. Ads -love 'em or hate 'em, you can't miss them. "A lot has been said about how much people hate ads. But it's amazing how passionately they react ... See all stories on this topic » | ||
| Social Media Advertising Dollars Should be Spent on Creating Great Content First . Social Barrel Schafer points out the study conducted by YouGov, which showed that last year, only one out of 20 users in Facebook clicked at least one advertisement. In addition, less than ten percent of Facebook users think that targeted ads are relevant to their ... See all stories on this topic » | ||
| How Publishers Disclose Advertising Content Digiday When it comes to advertising content (aka sponsored content), publishers are still feeling out how to properly disclose what exactly it is that readers are seeing. This has fueled debate that advertising content is not clear to users. Digiday looked at ... See all stories on this topic » | ||
| Report: Undisclosed 'issue advertising' big part of record spending in ... MLive.com Issue advertising played an especially large role in Michigan Supreme Court elections, which the report referred to as "the most expensive and least transparent in history." Seven candidates vied for two full terms and three others competed for a ... See all stories on this topic » | ||
| Five tips to improve your advertising results HeraldNet In last month's column, I wrote about how our recent meltdown of the economy shined a spotlight on accountability in advertising. This column is an extension of that subject matter — with more tips to improve results from your advertising and promotion. See all stories on this topic » | ||
| 5WPR Hired By Digital Advertising Measurement Platform, Sticky Sacramento Bee Formerly known as EyeTrackShop, Sticky allows companies to track the effectiveness of digital ad campaigns by identifying exactly which advertisements consumers are looking at, and which ones they overlook altogether. Sticky has the ability to remedy ... See all stories on this topic » | ||
| Global advertising's new initiative Indiantelevision.com MUMBAI: When everything is going digital. Mumbai based outdoor agency Global advertisers has started a new initiative. The advertising agency has started a live chat & Skype account of Global Advertisers. Now clients can contact the advertisement... See all stories on this topic » | ||
| Firm introduces new form of advertising ABS CBN News MANILA - A firm that started an advertising strategy via a waiting shed more than 20 years ago is gearing to tap alternative forms amid the growing needs and wants of the clientele. Outdoor advertising company HDI launched last week a new corporate ... See all stories on this topic » | ||
| Victoria's TAC starts advertising pitch B&T Marketing & Media Victoria's Transport Accident Commission has today set the ball rolling on a new tender for advertising services. The pitch is set to test a 24-year client-agency relationship, with Grey Melbourne put on notice for the account it has held since 1989. See all stories on this topic » | ||
| Po Yi Joins Venable as Partner in Firm's Top-Ranked Advertising and Marketing ... Sacramento Bee NEW YORK, June 25, 2013 -- /PRNewswire/ -- Adding a major talent to its top-ranked Advertising and Marketing group, Venable LLP announced that Po Yi, formerly Vice President and Chief Advertising Counsel for American Express and an authority on ... See all stories on this topic » | ||
| Board debates proposed policy drawing a line between sponsorships, advertising Leader-Telegram MENOMONIE — Menomonie school board members appreciate any sponsorships on the school district's behalf but wonder when those sponsorships become advertising. Board members discussed a proposed corporate sponsorship policy Monday. See all stories on this topic » | ||
| Sunderland students create London advertising buzz bdaily Two ambitious Sunderland University students have won placements with six international advertising agencies and are up for a top creative award after filming the whole process. Marc Rayson and Callum Prior spent the seven-hour coach journey from ... See all stories on this topic » | ||
| Reaction as mobile advertising spend reaches £1bn in UK: Maxus, Starcom ... The Drum Mobile advertising spend in the UK has reached nearly £1bn this year, an increase of around 90 per cent according to eMarketer. So as the growth in mobile usage continues to escalate and brands more and more turn to it as a platform for marketing, we ... See all stories on this topic » | ||
| Advertising and Promotion Coordinator Emirates 24/7 Carry out research on market needs and communicates them to the advertising team for appropriate ad development and placement. • Work with the marketing team to ensure graphics and data specifications for advertisements are met. • Maintain and update ... See all stories on this topic » | ||
| Study Shows Newspaper Advertising Stays Strong Greater Tulsa Reporter Newspapers The research, conducted for the association by Frank N. Magid Associates, measured patterns of behavior in U.S. consumers, including advertising media usage for shopping and purchasing, the role of newspaper media in purchase decisions, the use of ... See all stories on this topic » |
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| Mobile Advertising Ecosystem Infographic - Business Insider By Josh Luger INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Josh Luger Jun. ... In mobile advertising, the rules of the road change with different combinations of device, wireless operator, and operating system. In a recent report from BI ... Business Insider | ||
| Advertising Search Results Google - Business Insider By Reuters A typical Google search engine results page with advertising on the top and right side. See Also. How I Landed An Engineering Job At Google Without A College Degree · The Fed's Richard Fisher: I'm Comfortable With The Rise In Treasury ... Tech | ||
| Internet advertising fuels Australian GDP to value of $17.1 billion ... By Ricki iab.jpg Australia's online advertising market is responsible for contributing $17.1 billion to economic output (GDP) providing over 162,000 direct and up to 238,000 indirect jobs according to a new report, digital dollars, released today by PwC. Campaign Brief Australia | ||
| | Advertising Smart Cars by showing how bad they are at off-roading By Abraham This goofy commercial for Smart Cars promotes its product by emphasizing and demonstrating one of the diminutive vehicle's weaknesses... 22 Words | ||
| Video: Adweek's Cooper on Risks for Publishers Around Native ... By Andy Plesser CANNES – While so called "native advertising," meaning advertising messages integrated into what might appear as editorial content, is growing as publishers seek new sources of revenues, there is a danger that such content can diminish a ... Beet.TV | ||
| How Much Is That Customer Worth? Predicting Tomorrow's ... By AdExchanger DAA, Advertisers Poke Holes In 'Cookie Clearinghouse' ... Most marketplaces are full of advertisers bidding with proxy metrics, which causes tremendous competition for specific audience and inflates the price for lower-quality audiences. AdExchanger: News and Views on... | ||
| FTC Updates Search Engine Ad Disclosure Guidelines | WebProNews By Chris Crum According to both the FTC staff's original search engine guidance and the updated guidance, failing to clearly and prominently distinguish advertising from natural search results could be a deceptive practice. The updated guidance ... WebProNews » Advertising | ||
| FTC Tells Search Engines to Better Differentiate Ads - The Next Web By Kaylene Hong The Federal Trade Commission has sent letters to search engine companies urging them to clearly and distinguish advertising from natural search results. The Next Web | ||
| Fiksu Data Shows Mobile Advertising Outperforming Traditional ... By ChristaH Fiksu has just published the findings of a new study showing that the cost per engagement of mobile app advertising is ten times lower than paid search. Mobile Marketing Watch | ||
| Wimbledon gets the latest tech. Enables advertising on fingernails. By andy.stout@redsharknews.com (Andy Stout) Above and beyond Rafael Nadal being knocked out on the first day of the tournament, there have been a brace of interesting stories surrounding the Wim. RedShark News - RedShark News - Home | ||
| mother of advertising.. new delhi - Funny pictures By admin Have you ever seen mother of advertising.. new delhi? Fun Times Had | ||
| When false advertising is hyperbole, so it's ok | Frankly Speaking... By Frank Macskasy Well, so the Advertising Standards Authority has deemed that false advertsing is ok when it's showing products or services ''in a hyperbolic manner"?!?! It's unclear how this "practice is likely to be understood by most viewers" when we don't ... Frankly Speaking... | ||
| Advertising Revenue & Ar Accountant - Hulu - Santa Monica, CA Advertising Revenue & AR Accountant jobs in Santa Monica at Hulu - This is a Full Time Job in Santa Monica, CA. EntertainmentCareers.Net Featured... | ||
| Who Turns Down Free Advertising? - East Greensboro Performing ... By Billy Jones I've just been informed that inclusion in the City of Greensboro's Business Privilege License Lookup http://www.greensboro-nc.gov/index.aspx?page=2402 is optional. That appears to be verified here: ... East Greensboro Performing Arts Center |
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| Architectural Record Announces 2013 Excellence in Advertising... Architectural Record, McGraw-Hill Construction's prestigious publication, has presented its 17th Annual Excellence in Advertising Awards to 62 individual ... www.construction.com/.../architectural-record-announces-201... |
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