| ||
| Advertising taglines loaded with 'khushi' gain flavour during slump season Economic Times Whether it is Khushiyon ki Home Delivery (Dominos), Khushiyon ki Planning (Max Life Insurance), Khushiyon ki Chaabi ( Tata Nano), Khushiyon ki Diwali ( Airtel) or Khushiyon ka Khazana wali Maggi, advertising taglines are hard-selling joy. "Happiness is ... See all stories on this topic » | ||
| Advertisers under pressure to handle data with care – or lose consumers The Guardian The world's top advertising executives and marketers grappled with the commercial and creative potential of the ever-growing mountain of digital consumer data at the industry's annual bash in Cannes last week, with recent revelations about the National ... See all stories on this topic » | ||
| News From the Advertising Industry New York Times (blog) Sleepy's, Hicksville, N.Y., the mattress and bedding retail chain, selected Publicis Kaplan Thaler, New York, as its creative agency, the first time that the company has used an outside agency for creative advertising work. Spending was estimated at ... See all stories on this topic » | ||
| Cap on broadcasters to stick to 12 minute of advertising per hour to harm both ... Economic Times Some categories of TV advertising are queuing up to join the list of endangered species. In this situation, to take away advertising revenue is to endanger a large number of the 800-plus channels India has at present, limit competition and hurt consumers. See all stories on this topic » | ||
| Small increase in advertising spending tipped for this year The Nation Amid concern over high household debt, IPG Mediabrands, a leading media agency, sees advertisers and product owners suspending or cutting their budgets for some media channels in the rest of this year, resulting in only a 5-per-cent increase in ... See all stories on this topic » | ||
| Quirky 'Dumb Ways to Die' campaign sweeps advertising awards Reuters "The idea stemmed from our staff seeing people doing risky or dumb things around trains," said Leah Waymark, General Manager Corporate Relations at Metro Melbourne, which partnered with advertising agency McCann Melbourne to produce the video. See all stories on this topic » | ||
| Plant City advertising for permanent fire chief Tbo.com The city is advertising on its website and through the Florida Fire Chiefs Association for a permanent chief. The position pays $75,000 to $95,000. City Manager Greg Horwedel said the city will start interviewing candidates in July. Burnett said he had ... See all stories on this topic » | ||
| Myanmar advertising agency to create jobs for youths Eleven Myanmar An advertising agency announced it is planning to create more than hundred job opportunities for Myanmar youths in six months time. "We have a plan to work together with famous agencies from oversea. That's why we need many marketing staff, drivers, ... See all stories on this topic » | ||
| Accounts and People of Note in the Advertising Industry New York Times (blog) The Ad Club, Boston, is observing its 100th anniversary with, among other things, a dinner-dance that will include a fireworks display, scheduled for Wednesday, and a television program, "The Ad Club: Boston's Legends of Advertising," to be broadcast ... See all stories on this topic » | ||
| Lynne Truss on dodgy BBC advertising Telegraph.co.uk The recent Horizon programme on secret cat behaviour promised a great deal more than it delivered, in my opinion. Perhaps one should blame the trail culture rather than the programme itself, but by the time it arrived on the screen, many BBC Two ... See all stories on this topic » | ||
| Africa is mobile brand-e.biz Brands should see mobile as the principal channel for advertising and marketing to African consumers, according to a white paper published by M&C Saatchi Mobile. "Contrary to popular thinking, Africa is not an underdeveloped region – it's the second ... See all stories on this topic » | ||
| Ministers backing Prime Minister Julia Gillard targeted in Liberal advertising... Herald Sun JULIA Gillard's loyal cabinet ministers are being targeted over their support for the Prime Minister and her unpopular positions in the latest Liberal Party advertising campaign. Sent out in recent days ahead of a potential leadership showdown with ... See all stories on this topic » | ||
| Heineken CEO: If you make advertising by committee you're dead AdNews "There is a lot of vanity [people saying] 'we are going to stop traditional advertising and go [purely] digital'. That is not going to happen." He said that separation was "totally artificial" because people consumer different media together, he added ... See all stories on this topic » | ||
| Tech: Publishers Can't See So Good… Adweek Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn't quite ready to meet that requirement. And that's a big problem. Indeed, as the industry wrestles with how to make sure its ads are actually ... See all stories on this topic » | ||
| Being a Dad in Adland Digiday Dads in advertising don't share the same concerns and anxieties as mothers in advertising. Last month, Digiday looked at the challenges specific to being a mother in advertising. Many of the issues women raised — the needs to multitask and constantly ... See all stories on this topic » | ||
| These Two Ex-Yahoos Are Making Millions – But Turning Down Billions ... Business Insider Australia Former Yahoo engineers Brian Acton and Jan Koum are making millions of dollars per year. They could make hundreds of millions of dollars – maybe a billion or two. All it would take is a relatively brief flurry of paperwork, signatures, and handshakes. See all stories on this topic » | ||
| India ends its best run with 33 metals haul at international advertising... Economic Times However as Abhijit Avasthi, national creative director, O&M, admits, "I'll feel really good about our performance when advertising that my neighbour talks about gets awarded. Work that does fabulously well and moves the people back home, entered by us ... See all stories on this topic » | ||
| CommBank told 'to go back to marketing school' B&T Marketing & Media The Commonwealth Bank can't help you save but it can generalise, according to Facebook users irked by the bank's 'stereotypical' advertising imagery. CommBank's advertising and the credentials of its agency have been called into question by Facebook ... See all stories on this topic » | ||
| EDAA Announces TRUSTe as an Approved Icon Provider The Herald | HeraldOnline.com TRUSTed Ads, a leading, global self-regulatory solution for online behavioural advertising (OBA) compliance has been announced today as an Approved Icon Provider for the European Interactive Digital Advertising Alliance (EDAA). The TRUSTed Ads ... See all stories on this topic » | ||
| John Mescall: The internet has saved advertising AdNews After Dumb Ways to Die swept all before it at Cannes, John Mescall is taking a holiday. But first he's off to LA to film an ad for one of the world's biggest brands. Then he can hit the roads of Colarado to reflect on a crazy week. Dumb Ways took 28 ... See all stories on this topic » | ||
| Jared Fogle Interviews Celebrities for New Subway Web Series on Health AdAge.com Advertising Age · Advanced Search · This Week's Issue · Current Cover SubscribeDigital EditionPrint ArchiveBuy The Creativity IssueBuy The Agency Issue · Mobile App · iPad App · Events · Small Agency Conference & AwardsWomen to WatchCMO Strategy ... See all stories on this topic » | ||
| 12 Conversations About the Past, Present and Future of Advertising Adweek Each year, the Cannes International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce. Here, snapshots from Adweek's conversations last week along the French Riviera with some of advertising's ... See all stories on this topic » | ||
| Acura to launch 'Made for Mankind' ad blitz for 2014 MDX SUV The Detroit News "Luxury as the result of synergy between man and machine: That harmony was our guide — and all of our work will seek to tell that story in ways that consistently elevate the brand's prestige," Greg Robinson, manager of Acura advertising and brand ... See all stories on this topic » | ||
| Twitter restores ad king's faith in papers The Australian MARTIN Sorrell, the founder of the world's largest advertising company WPP, has said consumers are more "engaged with newspapers than people thought", and upped his criticism of local ASX-listed advertising group STW. In a wide-ranging interview with ... See all stories on this topic » | ||
| Firms to give notice if collecting online data for ads Irish Times From September any company collecting user data online for advertising purposes will have to inform the user, new rules issued by the Advertising Standards Authority of Ireland (ASAI) today will stipulate. Many companies engage in online behavioural ... See all stories on this topic » | ||
| Big US Advertisers Boost 2012 Spending By Slim 2.8% With a Lift From Tech AdAge.com Spending by the nation's biggest advertisers looks a lot like the U.S. economy as a whole: good, but far from great, and getting a nice lift from the technology sector and a resurgent auto industry. The 100 Leading National Advertisers spent an ... See all stories on this topic » | ||
| The untold magazine story Business Spectator ... magazine story. Ben Shepherd 4 hours ago 1 · Industries · Advertising and Marketing · Media and Digital. Magazines have a great story about their audience relationships. As advertising plummets far beyond expectations, it's time they started ... See all stories on this topic » | ||
| The Communications Council SA appoints McLaren B&T Marketing & Media Currently operating in Adelaide as a consultant, McLaren has almost three decades experience in the advertising industry, including stints at FCB Hocking, George Patterson, Bottomline, Y&R, and for the past thirteen years, Clemenger BBDO Adelaide. See all stories on this topic » | ||
| Ad spending to keep moving up on consumption growth Jakarta Post Media companies are optimistic that advertisement revenues will keep growing as big advertisers will be unlikely to cut their commercial spending in the face of looming inflation. In the first quarter, ad spending saw a two-digit increase compared to ... See all stories on this topic » | ||
| Mitsubishi is Back in TV Advertising Advertisement Journal Tokyo based automaker, Mitsubishi, is planning to spend more than $170 million on television advertising very soon. Marketing Director Francine Harsini made the announcement at a recent press conference. Ms. Harsini said that the company is totally ... See all stories on this topic » | ||
| Jobless rate may climb up to 7% Otago Daily Times The monthly fall was driven by a 7.2% fall in newspaper job advertising, giving up the April rise. The number of internet job advertisements fell by 0.7%, its second small fall. The level of the series remained ''respectable'' given strong gains in ... See all stories on this topic » | ||
| Harnessing the Beast Beijing Review As a signatory country of the World Health Organization Framework Convention on Tobacco Control (WHO FCTC), China has pledged to comprehensively ban all tobacco advertising, promotion and sponsorship. Its Advertisement Law, enacted in 1994, ... See all stories on this topic » | ||
| Bringing hidden consumer segments to light Business Standard Lakhs of rupees spent on online advertising are a waste if one doesn't reach out to actual buyers. Do banner-ads on websites, paid advertisements in search engines and ad-posts pushed to uninterested, unfocused surfers through social networks really ... See all stories on this topic » | ||
| Career Counsellor Times of India In an increasingly global world, one can also look for an internship or volunteer assignment with an organisation that has scopes abroad, like large multinational advertising agencies, chambers of commerce, NGOs or communication departments of ... See all stories on this topic » | ||
| Reporter wins top editorial, advertising awards in APA contest Shelby County Reporter The Shelby County Reporter won the state's top editorial and advertising awards June 22 at the Alabama Press Association's summer convention in Destin, Fla. The Reporter won General Excellence, the top editorial award, for the seventh consecutive year ... See all stories on this topic » | ||
| Banning booze ads not a solution: iLIVE Times LIVE But, the point to remember is that three countries have so far tried to solve alcohol abuse by banning advertising and found it did not work and have subsequently reinstated advertising. If Kalideen and others believe banning advertising will solve the ... See all stories on this topic » | ||
| Orioles score big with young audiences, advertisers on MASN Baltimore Sun Nationally, the highest-rated shows among young adults in April and May were "The Big Bang Theory" on CBS, "Modern Family" on ABC and "The Voice" on NBC. But in Baltimore, those viewers preferred a different show: Baltimore Orioles telecasts on MASN ... See all stories on this topic » |
| ||
| Full-funnel advertising in a new era of commercial creativity - The Wall By Dominic Trigg Full-funnel advertising in a new era of commercial creativity. The Wall Blog | ||
| Oracle And Salesforce Partner; Millennial's Mobile Video By AdExchanger Mobile advertising isn't limited to banners and videos, which Agawi hopes to prove with its AppGlimpse platform that allows game developers to advertise via demos on Android and iOS. Although the ads will be cross-platform, as of right now ... AdExchanger: News and Views on... | ||
| These Two Ex-Yahoos Are Making Millions – And Turning Down ... By Nicholas Carlson "You think you free but you a slave to the funds, baby." Business Insider | ||
| Aussie safety campaign 'Dumb Ways to Die' sweeps advertising... By hidden An Australian public service ad campaign that became an internet hit for its black-humoured list of reckless ways to die - such as poke a stick at a grizzly bear - has added to its lustre by scooping up a record number of international advertising ... Firstpost | ||
| Volkswagen: Satisfaction - I Believe in Advertising By Filippo Advertising Agency : .V., France Creative Director: Christian Vince Art Director: David Derouet Copywriter: Emmanuel de Dieuleveult Director: David Gray Production: Carnibird. Permalink. Leave a Reply. Name (required). E-mail (required, not ... I Believe in Advertising | ONLY... |
| ||
| Advertisers, You Need YouTube [Infographic] | Advertising on ... YouTube, the epicenter of online video, is an unparalleled resource for targeting a defined audience with media engineered to drive engagement and revenue. www.mdgadvertising.com/.../advertisers-you-need-you-tube-i... | ||
| Advertising Jobs: Scratch, ICED Media, MediaVest - AgencySpy Advertising Jobs: Scratch, ICED Media, MediaVest. www.mediabistro.com/.../advertising-jobs-scratch-iced-media-... | ||
| Instagram's CEO Looks To Make A Mint Off Of Advertising Without ... Solve the social network's mobile dilemma. Make a mint on advertising without annoying 100 million users. No problem right. www.fastcompany.com/.../how-instagram-ceo-kevin-systrom-i... |
Tip: Use site restrict in your query to search within a site (site:nytimes.com or site:.edu). Learn more.
Delete this alert.
Create another alert.
Manage your alerts.