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| Is Location Based Advertising The Future Of Mobile Marketing And Mobile ... Forbes Along with content marketing I don't think there's a more ubiquitous phrase right now in the world of marketing and advertising than anything that starts with the word "mobile." Everyone has their opinion, their idea, their beliefs and so on when it ... See all stories on this topic » | ||
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| American Airlines Revamp Hopes to Revive 'Wonder of Travel' AdAge.com It's also worth noting that there are no airlines in Ad Age's DataCenter list of the top 100 Leading National Advertisers. As for the design, gone is the recognizable "AA" logo on the tail wing, which American has used since 1968. The tail, with white ... See all stories on this topic » | ||
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| Advertising Recession Hits Europe And The U.K. As Rest Of World Prospers Business Insider The report says that an influx in advertising investments drove growth in the Middle East and Africa (up 18.9% during the year to date), while the north American market surged by an impressive 10.2% in the quarter, due largely to rises in the car ... See all stories on this topic » | ||
| Instead of Bed Sheets, Consider Gifting Newlyweds a Dodge Dart AdAge.com "Hopefully the social community can make sure that they use it for the car," said Jason Russ, head of Dodge brand advertising. On the site, users have the option of "creating a registry" or "funding a registry." And if you want to do neither, there's ... See all stories on this topic » | ||
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| Advertising's Transition To Sustainability CSRwire.com (press release) (blog) The $500 billion annual global advertising industry has encountered increasing criticism for promoting unsustainable consumerism, manipulative neuromarketing, especially to children, promoting unhealthy habits and resource waste. Yet, a new ethic is ... See all stories on this topic » | ||
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| CBS Gets the Ball Rolling in Outdoor Advertising Space 24/7 Wall St. U.S. outdoor advertising firm Lamar Advertising Co. (NASDAQ: LAMR) said last August that it too was considering becoming a REIT and the stock posted a new 52-week high. CBS posted a new high today, and Clear Channel Outdoor Holdings Inc. (NYSE: ... See all stories on this topic » | ||
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| Royal Caribbean changes advertising message Travel Weekly Royal Caribbean International has debuted a new advertising theme, "Designed for Wow," in television commercials that began running Jan. 7. The ads succeed last year's "The Sea Is Calling/Answer It Royally" campaign. Lisa Bauer, Royal's executive vice ... See all stories on this topic » | ||
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| Going Beyond Pinterest: 500 Startups And Others Back Visual Advertising... TechCrunch Visual content marketing service Reachli (formerly Pinerly), has raised a seed round from 500 Startups, PNP Ventures, Zelkova Ventures (Early Klout, Fab investors), Philquo Ventures (Fab investor), GVA ventures, and angel investors including William ... See all stories on this topic » | ||
| Mobile Advertising Revenue Seen Growing 19% To $11.4 Billion In 2013 Investor's Business Daily Strong buying of smartphones and tablets will fuel a 19% increase in mobile advertising revenue worldwide this year, says research firm Gartner in a report Thursday. Global mobile ad revenue will reach $11.4 billion, up from $9.6 billion in 2012, and ... See all stories on this topic » | ||
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| 16 highly dubious online advertising placements Econsultancy (blog) Contextual advertising has been a big hit over the past half a decade or so, though I wonder whether it suffers from a kind of shotgun approach, whereby you can simply choose a bunch of keywords, pull a lever, and then put your feet on the desk. Sure ... See all stories on this topic » | ||
| New Jersey Launches New Ad Campaign in Wake of Superstorm Sandy PR Newswire (press release) A new advertising campaign set to launch in Washington, D.C., during the Presidential Inauguration aims to do just that with more than 150 city buses wrapped in "New Jersey. A State of Resilience" ads and massive banners emblazoned with the ad flying ... See all stories on this topic » | ||
| Bell(ator) Rings On Spike With Advertising'Easel' MediaPost Communications A while back, Bjorn Rebney's mother offered some counterintuitive advice: "try not to be the smartest guy in the room." At least as a CEO, it makes sense. Provide guidance and let the brainier types take you to another level. Rebney feels he's found ... See all stories on this topic » | ||
| Three Olives® Vodka -- The London Vodka -- Announces $20M Advertising... PR Newswire (press release) JERSEY CITY, N.J., Jan. 17, 2013 /PRNewswire/ -- Three Olives, a super-premium vodka brand imported from England, announced today the launch of a new $20 million advertising campaign featuring Oscar-nominated British actor Clive Owen to showcase ... See all stories on this topic » | ||
| Wendy's phasing out old logo, pushing forward with remodeling program Business First of Columbus Brolick said Wendy's will spend more on advertising in 2013, though he declined to share how much more. "You'll see us more often," he promised. The goal is to balance Wendy's premium message, where it is an industry leader in salads and has gained ... See all stories on this topic » | ||
| Some Marketers Rethink Super Bowl Ad Previews New York Times ... highly effective people would admit to borrowing from the Nixon White House. But as marketers that will advertise in Super Bowl XLVII plan pregame strategies, many are opting for what was described during the Watergate era as a modified limited ... See all stories on this topic » |
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| 'Advertising blackout' row resolved | Media | guardian.co.uk By Roy Greenslade County council places two adverts in weekly paper after four-month freeze. Media: Greenslade | guardian.co.uk | ||
| North Carolina's McKinney Is Latest Shop to Try ... - Advertising Age By rparekh@adage.com (Rupal Parekh) It only took 45 years. Durham, N.C.-based creative agency McKinney, known for its work for Travelocity and in earlier years, Audi, is setting up shop on Madison Avenue. McKinney's move makes it one of a growing group of shops funneling ... Advertising Age - Homepage | ||
| Mad Muslim 'modesty patrols' target 'provocative' advertising signs ... By Barry Duke COMPANIES planning to use sexy female models to promote their wares in the People's Republic of Londonistan need to rethink their advertising tactics, or face the wrath of Islamic modesty... The Freethinker | ||
| A crisis in advertising | The Commonwealth Times By Executive Editor Innocuous at first glance, there are two ads if you are pregnant, need help and "just don't know what to do." Next to a photo of a forlorn, college-aged student, a website and a 24-hour hotline are listed in order to "learn more about your options. The Commonwealth Times | ||
| Worldwide Mobile Advertising Revenue to Reach $11.4 Billion in ... By Hugo Candeias According to Gartner, worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012. Worldwide revenue will, Smaato. Smaato | ||
| Discriminatory online advertising– Upcoming events « Chillin ... By Alfonso Lamadrid As Pablo noted yesterday, my blogging urgers trump doctor's recommendations; I figured that if Cervantes could write Don Quijote with one hand I could at least try typing a couple of posts on competition law single handedly.. We've ... Chillin'Competition | ||
| Chinese Crackdown on Corruption Shakes up ... - Advertising Age By acbeattie@adage.com (Anita Chang Beattie) Rolex watches and pricey Chinese liquor are no longer top brands for gifting among China's wealthiest consumers, showing the impact of a corruption crackdown. Advertising Age - Complete Feed | ||
| Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel ... By David Gianatasio British Agency Not Sure How Else to Advertise Energy Drink Called Pussy · British Agency Not Sure How ... About AdFreak. AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as ... Adweek : Advertising & Branding | ||
| Microsoft Dynamics Advertising Campaign: Partner Co-Marketing ... By Kevin Machayya Microsoft Dynamics Partner Events, Information and Tips. MSDN Blogs | ||
| Rocket Fuel Grows, Prepares To Hire 300 By Zach Rodgers GEORGE JOHN: We hope this means that we were right about everything — that advertisers would be looking for more efficient results and listening to the numbers rather than following what they had been doing for years, both on and offline. AdExchanger: News and Views on... | ||
| Havas Eliminates MPG Brand, Restructures Media ... - Advertising Age By abruell@adage.com (Alexandra Bruell) Havas is dropping its longstanding media agency brand, MPG, and will consolidate all of its media operations under a unit called Havas Media Group. Advertising Age - Agency News | ||
| Gartner Explores Growing Worldwide Mobile Advertising Revenue ... By Michael Business is about to pick up. That's a concise summary of Gartner's new report probing global mobile advertising revenue. Forecast to reach $11.4 billion in. Mobile Marketing Watch | ||
| City gives RIM free advertising space | Your online newspaper for ... By habrey The policy, which regulates banners on light posts along King Street, does not allow corporate advertising, and specifies that banners can only be used to promote the city itself; community-based, non-profit events; and performances or events ... Your online newspaper for Kitchener,... |
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| 5 Lessons in Local Mobile Advertising from Big Brands ... Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it... www.entrepreneur.com/blog/225525 | ||
| Gartner Says Worldwide Mobile Advertising Revenue to Reach ... Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner, Inc. Worldwide revenue will ... www.gartner.com/it/page.jsp?id=2306215 | ||
| The 2012 Retail Season in Paid Search Advertising... - Adobe Blogs Today, we released some data findings from our own Dr. Sid Shah, director of business analytics for Advertising Solutions, on paid search advertising among ... blogs.adobe.com/.../the-2012-retail-season-in-paid-search-adv... |
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