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| Canadian government doubles advertising spend on tar sands The Guardian The Canadian government has nearly doubled its advertising spending to promote the Alberta tar sands in an aggressive new lobbying push ahead of Thursday's visit to New York by the prime minister, Stephen Harper. The Harper government has increased ... See all stories on this topic » | ||
| CBS's Moonves Sees Advertising About-Face on TiVo Viewers Bloomberg Les Moonves, the chief executive officer of CBS Corp. (CBS), said advertisers are having a change of heart about the value of viewers who record shows and watch them later, leading to a dramatic shift in ad buying. About a fifth of CBS's ad commitments ... See all stories on this topic » | ||
| Sina Posts Loss as China Slowdown Damps Online Advertising Businessweek The Internet company forecast second-quarter non-GAAP revenue of $143 million to $147 million, including advertising revenue of $117 million to $119 million. That compares with the $144 million average of nine estimates (SINA) compiled by Bloomberg. See all stories on this topic » | ||
| Digital advertising spend 'extremely low' in region The National The disparity between smartphone users and advertising spend on mobile and digital in the Middle East and North Africa (Mena) region is one of the highest in the world, according to the research from Deloitte. The Telecoms Media and Technology ... See all stories on this topic » | ||
| Study: Advertising revenues up 16% for digital publishers Journalism.co.uk A study conducted by the Association of Online Publishers (AOP) and Deloitte, released today, shows that advertising revenue for digital publishers is up 16.2 per cent year-on-year for the first quarter of 2013, with video being the biggest earner for ... See all stories on this topic » | ||
| Uganda should ban tobacco advertising The Observer (blog) Tobacco advertising is about making money. For instance, before the 'Marlboro man' was conceived in the US in 1955, tobacco sales were $5 million. In 1957, when the 'Marlboro man' was introduced, tobacco sales were up $20 million. The trouble is that ... See all stories on this topic » | ||
| Experience Advertising Named Best Affiliate Marketing Company by topseos ... San Francisco Chronicle The independent authority on Search vendors, topseos.com, has named Experience Advertising the best affiliate marketing company in the online marketing industry for the month of May 2013. Each month, the top performing online marketing companies ... See all stories on this topic » | ||
| Google Plans To Transition Brands Into Content-Driven Advertising MediaPost Communications Executives at traditional brands are aware of the shifts in advertising, said Bob Goodman, senior vice president and director of user experience at Arnold Worldwide. "They can't afford to ignore it," he said. "They're all looking for help in ... See all stories on this topic » | ||
| Complaints over 'unlawful' advertising on Ribble Valley road Lancashire Telegraph COMPLAINTS about 'unlawful' advertising along the A59 has prompted Ribble Valley Council to launch a review into the problem. Gisburn Parish Council passed on its concerns to the borough council, which has pledged to look into how many adverts are ... See all stories on this topic » | ||
| Euromoney Revenue Falls as Finance Companies Cut Advertising Spend Fox Business Business-focused publishers such as Euromoney are shifting their emphasis to online information but are still vulnerable to weakness in print advertising, as highlighted by a profit warning yesterday from Centaur Media PLC (CAU.LN), publisher of ... See all stories on this topic » | ||
| Advertising Man Li Yuan Dies of Heart Attack at 24 Due to Overworking Opposing Views Li Yuan worked at a Chinese advertising company, Ogilvy & Mather, in Beijing. He had been working overtime for a month straight, often working until 11 p.m.. On Monday, his body couldn't handle it any longer, and around 5 p.m. he stood up, cried in ... See all stories on this topic » | ||
| Hospital advertising a waste of money - Hamilton Spectator Hamilton Spectator 1) We do not need an advertisement telling us that we have a hospital in our community and that it "cares." Isn't that what a hospital is all about? If funding is all that stands in the way of obtaining the highest level of expertise from our doctors ... See all stories on this topic » | ||
| Unfortunate sliding door advertising designs Milwaukee Journal Sentinel (blog) Buzzfeed features some amusing sliding-door advertising design mistakes from around the world today. This how an encouragement to eat Asian mushrooms (shitake) turns into a foul expletive. And how an ad for Starbucks turns into "Starbucks sucks." ... See all stories on this topic » | ||
| Nintendo Claiming Advertising Revenue From User-Created Youtube Videos ... Latinos Post Nintendo has announced that they will start claiming advertising revenue from user-created Youtube videos such as Let's Play and other videos of game footage, and add advertisements onto them as well. Nintendo has issued a statement about the move to ... See all stories on this topic » | ||
| Advertisers dip into Channel 4 targeted data pool Broadband TV News Jonathan Lewis, head of digital and partnership innovation, Channel 4 said: "We're looking forward to working directly with the first advertising clients to take advantage of this ground breaking initiative to offer demographically targeted ad packages ... See all stories on this topic » | ||
| Whistleblowers say Google misleading tax authorities over UK business The Independent Mr Brittin insisted he stood by evidence he gave last year that all the firm's advertising in Europe was sold through its offices in Ireland. He said Dublin was Google's largest operation in Europe with 3,000 staff and that any advertiser in Europe ... See all stories on this topic » | ||
| Portfolio Night 11: 'A misconception about advertising I'd like to change ... Campaign India JWT India created three campaigns highlighting some of the misconceptions about the advertising industry including 'Women creatives can't make it big in advertising', 'You can't be creative if you don't have long hair' and 'Copywriters do all the ... See all stories on this topic » | ||
| Research and Markets: Analyzing the Australian Media & Advertising Industry ... The Herald | HeraldOnline.com The convergence of the Internet with television, the growth of wireless communication, and the increasing use of digital video recorders all offer new avenues and challenges for advertisers. Further consolidation across national borders is also ... See all stories on this topic » | ||
| Capri-Sun drink wins false advertising award The Local.de The sugary drink won more than 42 percent of the some 120,000 ballots cast in an online poll for the Goldene Windbeutel, or "Golden Windbag," award, which seeks to spotlight misleading advertising. This year's contest was dedicated to food products ... See all stories on this topic » | ||
| Selena Gomez 'Advertising She's A Grown Woman' With Sexy New Look Entertainmentwise Selena Gomez is trying to break away from her former Disney character's squeaky clean image, instead revealing a sexy inner Goddess, especially in her new video Come And Get It. Psychologist Judi James talks to us about her career progression, ... See all stories on this topic » | ||
| The advertising industry - Khaleej Times Khaleej Times This is in reference to the gross objectification and gender stereotyping that prevails in the advertising industry. My question is: why are women dehumanised, objectified or hyper sexualised? Why are they always shown as pristine house wives and not ... See all stories on this topic » | ||
| The illusions of advertising Salon Watch manufacturers are not the only companies that have toyed with the interaction of time and illusion in commercial advertising. When you use FedEx courier services to buy yourself some time, you may overlook the clever illusion hidden in the ... See all stories on this topic » | ||
| Action against advertising firms for illegal hoardings The New Indian Express The Bruhat Bangalore Mahanagara Palike (BBMP) will take action against a private advertising firm for putting up illegal hoardings in and around Chinnaswamy Stadium. According to a BBMP release, Alesh Collections has cheated the civic body of `29.64 ... See all stories on this topic » | ||
| President Humala Signs Law to Curb Advertising of Junk Food Andean Airmail & PERUVIAN TIMES Child nutrition campaign President Ollanta Humala signed into law Thursday legislation to promote healthy eating and curb the advertising of junk food. The law specifically targets children and youth under the age of 16. It prohibits the advertising of ... See all stories on this topic » | ||
| They're ad it again! Hindu Business Line Sam Balsara, Chairman and Managing Director, Madison World, says, "I think it is broadly correct that advertising agencies are under pressure to create advertisements that appeal to the consumers and get noticed by the target audience. But having said ... See all stories on this topic » | ||
| TurboTax Contacts Creative Agencies Adweek As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a San Diego-based unit of Intuit, has contacted creative agencies—via a consultant—about its advertising business. See all stories on this topic » | ||
| Firefox Will Delay Ban On Third-Party Tracking Cookies For Advertisers Business Insider Even Jonathan Mayer, who designed the feature and says he could really care less if it hurts advertisers, is for the postponement. AdExchanger noted that Mayer explained on a Firefox discussion board that he would like to take the extra time "to ... See all stories on this topic » | ||
| Latino Networks Univision, Telemundo To Compete For Hispanic Market ... Latinos Post Having beaten out one of the top networks in the nation in the ratings this past February, Univision is looking to further tighten its grasp as the top Hispanic media outlet in the country as they seek to attract more advertisers to their expanding ... See all stories on this topic » | ||
| Cubs Show Farmers Market, Ice Rink Renderings with Advertising Towers Patch.com New design renderings released Thursday by the Chicago Cubs visualize what the Triangle Plaza adjacent to Wrigley Field could look like post-construction, complete with ice rinks, farmers markets and multiple advertising towers. The Triangle Plaza ... See all stories on this topic » | ||
| Logan County Commissioners approve advertising funds for State FFA Convention Journal-Advocate The Tax Board requested $3,000 to advertise "Discover Sterling" on all printed material, name badges and have a booth check in. They also plan to have scrolling ads on the FFA app that the students and parents are encouraged to interact with throughout ... See all stories on this topic » | ||
| "Think human, be human" Mandeep Mason, director mobile and Windows 8 ... The Drum Speaking of the proliferation of mobile Mason says that we will seethe "death of certain parts of advertising, but there has never been a more important time to make mobile part of your business. Brands can no longer afford to ignore the mobile ... See all stories on this topic » | ||
| Google Demands Microsoft Pull YouTube App From Windows Phone Due to ... Hot Hardware "Content creators make money on YouTube by monetizing their content through advertising. Unfortunately, by blocking advertising and allowing downloads of videos, your application cuts off a valuable ongoing revenue source for creators, and causes harm ... See all stories on this topic » | ||
| Facebook considers placing video advertising in news feed FinancialNews.co.uk As the online video advertising market is growing rapidly, the most populous social networking site is seeking to take early advantage and attract huge advertisers. The Financial Times claimed that brands of the likes of Coca Cola, Nestle, Ford and ... See all stories on this topic » | ||
| Study: Mobile Advertising Grows By 111 Percent in 2012 Mad Mobile News Mobile advertising spending saw a significant increase for the second consecutive year, rising 111 percent to $3.4 billion of total spending in 2012. That follows an increase of 149 percent in 2011. Overall, mobile advertising accounted for 9 percent ... See all stories on this topic » | ||
| 5 Super CostEffective Methods To Advertise Your Startup Siliconindia.com Bangalore: Every startup before launching their products in the market face, big hurdles of the next big thing - "advertising and promotion". It is important for an entrepreneur to research and understand the market carefully before spending the money ... See all stories on this topic » |
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| Advertising in Construction | Visual.ly By constructmarket To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of const. Visual.ly | ||
| Two Omnicom Agencies Hit Hard By Layoffs ... - Advertising Age By rparekh@adage.com (Rupal Parekh) BBDO and Goodby Silverstein & Partners, two of the most respected creative agencies, were forced to undertake big rounds of layoffs on Thursday. Advertising Age - Latest News | ||
| Young Ogilvy China Staffer's Death Raises Issue ... - Advertising Age By acbeattie@adage.com (Anita Chang Beattie) A 24-year-old Ogilvy China employee died after a heart attack at his desk. The cause was not known but the death highlighted chronic overwork in the country. Advertising Age - Complete Feed | ||
| How to break into mobile native advertising - Mobile Marketer ... By Staff reports As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with these nascent advertising models is tricky. Mobile Commerce Daily | ||
| Opel Antara: Desert, Mountain - I Believe in Advertising By Filippo Advertising Agency: Tapsa Y&R Madrid, Spain Chief Creative Officer: Tute Ostiglia Creative Director: Adrián Rios Copywriter: Juan Cenóz Illustrator: Ricardo Salamanca. Pin It. * * *. Permalink. Leave a Reply. Name (required). E-mail (required ... I Believe in Advertising | ONLY... | ||
| DailyDOOH » Blog Archive » An Interview With NCM's Cliff Marks By Gail Chiasson "Cinema advertising has been growing in the U.S. for the past 11 years, mostly at a double digit annual rate, but that growth slowed up to a more single digit rate as the industry sector has matured," Cliff Marks, president of marketing ad sales ... DailyDOOH |
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| Samsung advertising barrage said to 'mentally enslave' - Yahoo! News From Yahoo! News: Samsung's marketing Death Star isn't just hovering over the United States — it has designs on conquering the entire world. Per Barron's ... news.yahoo.com/samsung-advertising-barrage-said-mentally-e... | ||
| 5 Crazy Examples of Fear in Advertising | Mental Floss It's our duty to tell you about these five things you might not have known were out to ruin your life. mentalfloss.com/article/.../5-crazy-examples-fear-advertising | ||
| The Value of Advertising | TIME.com Atlantic Media, publisher of the magazine by the same name, announced Tuesday it will launch Defense One this summer, "a digital-first media platform ... nation.time.com/2013/05/14/the-value-of-advertising/ | ||
| Advertising product results? Put images closer together Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a ... phys.org/.../2013-05-advertising-product-results-images-closer... |
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