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| Contract Advertising gets new creative leader Economic Times Chakravarty, who started his career in advertising in 1993 with an internship at Mudra Delhi, has worked at HTA (now JWT), TBWA Anthem (now TBWA India), Euro RSCG (now Havas Worldwide) and Publicis India. He has worked on brands like Nescafe, ... See all stories on this topic » | ||
| Australian Budget 2013: Government scales back NBN advertising ZDNet After spending AU$20 million in 2012-13 for advertising on the NBN, the government has scaled back its marketing efforts for the NBN to AU$4.9 million in 2013-14 "to continue to improve public understanding and provide updated information about the ... See all stories on this topic » | ||
| Italy's Advertising Market Falls Heavily in First Quarter - Nielsen Wall Street Journal It added that political uncertainty following February's inconclusive elections contributed to the shrinking advertising market, which has been hurting Italian media companies' revenues. Italy was without a government for two months after the polls and ... See all stories on this topic » | ||
| Suing Over Keyword Advertising Is A Bad Business Decision For Trademark ... Forbes Trademark owners rarely win keyword advertising lawsuits in court. Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising despite a number of key facts in its favor. Given how often trademark owners lose ... See all stories on this topic » | ||
| Mediaset's Net Profit Falls on Shrinking Advertising Revenue Wall Street Journal MILAN--Mediaset SpA (MS.MI), Italy's largest private broadcaster, reported Tuesday a 7.9% fall in first-quarter net profit, as consumer spending and the advertising market remained in a "dramatic slump," though the result beat analysts' expectations. See all stories on this topic » | ||
| Has car advertising become boring? Economic Times For a category that is one of the largest ad-spenders, car advertising ironically has mostly remained stuck to the mid gear formula of 'family and friends going on a long drive'. The variations are mainly on whether the drive is from Mumbai to Lonavla ... See all stories on this topic » | ||
| Italy March Advertising Spending: Summary Bloomberg Following is a summary of the March advertising expenditure in Italy as reported by Nielsen in Milan: =============================================================================== Jan.-March Jan.-March YtD Change YtD Change ... See all stories on this topic » | ||
| ABC Reveals Plan for Unified Advertising Across All Platforms - Marketing Pilgrim Marketing Pilgrim To go along with this, the network has changed their ad strategy to something they call ABC Unified. This is the ability to schedule advertising across all screens from one place. Ad buyers can schedule a commercial for TV, pre-roll ads on mobile and ... See all stories on this topic » | ||
| Georgia college sues Tennessee in dispute over billboard advertising in the ... The Republic ATLANTA — A private college in northwest Georgia is suing Tennessee's higher education commission in a dispute over billboard advertising. Berry College says in the federal lawsuit that the Tennessee agency has threatened to sue the school if it ... See all stories on this topic » | ||
| Delhi NGO complaint against RCB for advertising alcohol brand Times of India This is done with a clear intention of promoting these alcohol brands, as other team players' jerseys correctly display their team names be it the Rajasthan Royals, Kings XI Punjab, Chennai Super Kings and other teams playing IPL-6, and dont advertise... See all stories on this topic » | ||
| Advertising product results? Put images closer together Eureka! Science News Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research. "Merely changing the spatial proximity between ... See all stories on this topic » | ||
| Beachfront Media Rolls Out Beachfront.iO - Mobile Video Advertising and App ... Sacramento Bee iO, a revolutionary mobile video advertising mediation platform designed for app developers who want to monetize their mobile applications with video advertising. Beachfront.iO is optimized to serve video ads across all mobile devices and tablets with ... See all stories on this topic » | ||
| ABC & Nielsen Partner to Measure Mobile Advertising Campaigns Broadway World Quickly emerging as the standard for online campaign measurement, Nielsen Online Campaign Ratings measures the audience of digital advertising. Incorporating mobile apps will significantly extend the solution's coverage footprint, which currently ... See all stories on this topic » | ||
| Skechers to pay $40M to customers for false advertising over 'Shape Up' shoes Examiner.com Skechers to pay $40M: Skechers has been ordered by a federal judge to pay a whopping $40 million class-action settlement, which was filed by the Federal Trade Commission, to customers who purchased shoes from their "Shape Up" sneakers line between ... See all stories on this topic » | ||
| ITV falls on advertising fears Proactive Investors UK Britain's biggest free-to-air broadcaster ITV (LON:ITV) has warned that half-year net advertising revenues (NAR) will be lower than last year despite a rise in first quarter. The broadcaster of Downton Abbey and Britain's Got Talent predicted that NAR ... See all stories on this topic » | ||
| Mediaset First-Quarter Profit Falls on Italy Advertising Slump Bloomberg The Milan-based company is being hurt by the weakness of the Italian television advertising market, which plunged 19 percent in the first quarter to 1.59 billion euros, according to media research firm Nielsen Holdings. Earnings before interest, taxes, ... See all stories on this topic » | ||
| ChinaJoy to See New Wave of Mobile Advertising Fort Mills Times Mobile advertising saw a significant breakthrough in Q1 2013 in terms of customer acceptance and click volume of mobile advertising brands, with some industry players estimated to double their revenue at least this year. "Clients doubted about the ... See all stories on this topic » | ||
| Lagardère Active's Advertising Sales down 7.7% in First Quarter Women's Wear Daily ... the 2011 disposal of its international magazine business, include Elle, Be, Paris Match and Le Journal du Dimanche. The group maintained its target for the full year based on an expected decline in advertising sales of 5 to 7 percent at Lagardère ... See all stories on this topic » | ||
| Broadcasters fear the return of gross ad-billings Economic Times NEW DELHI: Indian broadcasters fear that an Advertising Agencies Association of India (AAAI) move to request the Central Board of Direct Taxes (CBDT) to repeal Income Tax notices to broadcasters — which seems designed to help them — may actually be ... See all stories on this topic » | ||
| Telmar Information Services Corp. releases out-of-home advertising planning ... Sacramento Bee NEW YORK, May 14, 2013 -- /PRNewswire-USNewswire/ -- Telmar Information Services Corp., a world leading supplier of advertising media systems, announced the release and immediate availability of its TOPS™ out-of-home (OOH) planning software with ... See all stories on this topic » | ||
| 4 Ways to A/B Split Test Your Facebook Advertising Business 2 Community 4 Ways to A/B Split Test Your Facebook Advertising image 4182057664 640afc36fe When inbound marketers discuss A/B split testing, they're usually talking email marketing. But there are more areas of inbound marketing that can benefit from a little testing. See all stories on this topic » | ||
| Catcha Media and Says.com form digital advertising group Campaign Asia-Pacific "As numerous studies remind advertisers that consumers spend more on social media than TV, we see a shift towards the advertising of the future, where marketing messages take shape as sharable 'social' content rather than the way it presently appears ... See all stories on this topic » | ||
| 'America's Funniest Home Videos' Now Available for Brands AdAge.com The new division will offer a suite of services to advertisers and brands, from clip licensing for television spots or digital film to creating user-generated campaigns. The library will also include clips from Fishbowl Media's other properties, like ... See all stories on this topic » | ||
| Pioneering Neuroscience Study Reveals Impact of Digital Out-of-Home Advertising Digital Signage Connection Large-format digital outdoor advertising drives strong emotional responses that are ultimately linked to increased likelihood to buy, according to a new neuroscience study. Findings from the pioneering study, "The Science Behind The Art of Outdoor ... See all stories on this topic » | ||
| Advertising built into car infotainment systems? Sympatico Autos Selling in-car advertising would give marketers access to a captive audience: commuters. "For example, what happens if when the logo shows on your screen, it says 'brought to you by Allstate'?" Akerson offered as an example. "How many times is that ... See all stories on this topic » | ||
| Wendy's Launches New Mucho Mejor Advertising Campaign to Hispanic ... RestaurantNews.com Dublin, OH (RestaurantNews.com) Wendy's® is rolling out a new wave of Hispanic advertising this week with the goal of creating a stronger connection with this fast-growing demographic, which makes up nearly 17 percent of the U.S. population 1. See all stories on this topic » | ||
| 'Beardvertising" The Truest Form of Native Advertising - Adrants Adrants Now, thanks to Cornett-IMS, we have beard-vertising, a truly native form of advertising. Acknowledging the fact that 55 percent of men the world over have facial hair, the marketing firm views this "untapped advertising real estate" as "the next big ... See all stories on this topic » | ||
| Here's Why "Real Beauty" Advertising Campaigns Are Garbage xoJane (blog) We can plug any relevant charity/medical condition, etc. "Real Beauty" features and advertisements cleverly sell you products under the guise of body-positivity while actually reinforcing the idea that a woman's worth is based on the way she looks to ... See all stories on this topic » | ||
| Pardon Me – May I Borrow Some Equity? Technorati As you can see, this spot is really strong advertising, very well executed, and by most accounts, very well received. Kudos to the team at Venables Bell & Partners for 60 seconds of fine storytelling, excellently produced. What I really admire is the ... See all stories on this topic » |
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| The Major Players In Mobile Advertising - Business Insider By Josh Luger In a recent report from BI Intelligence on the mobile advertising ecosystem, we explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, ... SAI | ||
| ABC Viewers Buy More Tissue -- And Why That ... - Advertising Age By jneff@adage.com (Jack Neff) NCS rolls out system that lets buyers and sellers run instant analyses to understand how heavily an audience is weighted with tissue-brand switchers. Advertising Age - Complete Feed | ||
| Trendy Michael kors baggage by using colors advertising styles ... By suiyi088 Trendy Michael kors baggage by using colors advertising styles which fit your own standard of living. Michael kors carrier is amongst the famous luggage that each gal may have a suitable. cheap michael kors bags The particular models can ... Blue Marble Space Institute of Science | ||
| Dentsu Unveils Plan to Boost Growth in Markets ... - Advertising Age By acbeattie@adage.com (Anita Chang Beattie) On the heels of its acquisition of Aegis, Dentsu has unveiled an aggressive five-year plan to help it grow outside of Japan. Advertising Age - Homepage | ||
| Debate over negative advertising is over « Lilley's Pad By Brian Lilley The debate over whether to use negative advertising in election campaigns is over, it died with Adrian Dix's hope of becoming premier of British Columbia last night. Dix should have won the BC election and with a properly run campaign he ... Lilley's Pad | ||
| Tim Peterson Joins Ad Age to Cover Digital Media ... - Advertising Age By mlearmonth@adage.com (Michael Learmonth) Former Adweek reporter Tim Peterson joins Ad Age to cover digital media and ad tech in Silicon Valley. Advertising Age - Latest News | ||
| Extending GRPs To Mobile; Acqui-Hire Blues - AdExchanger By AdExchanger Now the company is working with GroupM Interaction North America COO John Montgomery on developing software that generates lists of offending websites so advertisers like AT&T and Unilever never run messages on fraudulent sites, ... AdExchanger: News and Views on... | ||
| Marcio Del Nero Snaps Rich Menswear's Vintage Style Advertising... By Lauren Fifties Fun–Rich Menswear takes us back to the sharp fashions of the 1950s with its smoldering new advertising campaign. Marcio Del Nero continues his association with the Brazilian fashion brand, photographing the sensual images of ... The Fashionisto: The Latest in... | ||
| 30 Creative SexSells Advertising examples for your inspiration ... By johnsonsroi Se-x in advertising or sex-sells is the use of sexu-al or erotic imagery (also called sex-appeal) in advertising to draw interest to and to help sell a. Design You Trust - Design Blog... | ||
| Ryan Holiday Trust Me I'm Lying - Business Insider By Kevin Smith Events · BI Intelligence · Advertising Home · Madison Avenue · Just Plain Wrong · Social Media · Mobile · Video · Contributors · Documents · Jobs. Follow us on Facebook and get updates from Advertising posted directly to your news feed ... Advertising | ||
| efficient "viral" advertising post/article/something else... | Articles ... pic of the content) At this stage looking more to find out a price range. Freelancer.com - New Projects | ||
| New Yahoo advertising gateway - ShoeMoney Internet Marketing Blog By Jeremy Schoemaker In 2010 Yahoo! announced that they were killing their publisher network and were now referring all current and new users to Chitika who has been a leader in monetizing your content way before Microsoft or Yahoo ever had their platforms. ShoeMoney Internet Marketing Blog | ||
| YuMe Video Advertising Blog» Blog Archive » Home entertainment ... By YuMe While mounting gas prices, the expiration of the payroll tax cut and the effects of government sequestration may have slightly lowered consumer spending in several major industries, a recent report by Nielsen shows that many people in the ... YuMe Video Advertising Blog |
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| Online Video Advertising Moves Front and Center - eMarketer A new eMarketer report finds that video advertising is an exploding digital format. Advertisers are increasingly thinking about their television and video buys ... www.emarketer.com/Article/Online-Video...Front.../1009886 | ||
| Cannes Lions - Microsoft Advertising Microsoft Advertising is at the heart of Cannes Lions 2013, the world's only truly global meeting place for creative professionals in the communications industry. advertising.microsoft.com/cannes/cannes2013 | ||
| Evaluating Native Advertising in Context [INFOGRAPHIC] Native advertising provides an alternative to three key problems: brand/consumer disconnects, user experience, and banner blindness. contently.com/.../evaluating-native-advertising-in-context-info... |
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