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Soaps Using Innovative Marketing for Online Revivals
Hollywood Reporter
That was the cryptic message on a billboard along Sunset Boulevard in Los Angeles last month that was part of a multi-million dollar marketing push for the online revival beginning Monday of soap operas One Life To Live and All My Children. Both had ...
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Hollywood Reporter
Jason Collins would be a marketing bonanza for any NBA team
Los Angeles Times
At this particular moment in the battle for gay civil rights, I think the first out NBA player would be a marketing boon for any team. ALSO: Slain 8-year-old girl stabbed multiple times, coroner says · Openly gay athlete Jason Collins is what 'we've ...
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Marketers'not prepared' for digital future
Marketing Week
The lack of preparedness amongst marketers has increased 5 per cent in a year, according to the "Turbulence for the CMO" report. Accenture says this increase demonstrates the increasingly complex marketing environment facing marketers. The report cites ...
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Marketing To Millennials: You Have To Do It Their Way
Forbes
A specter haunts the waking hours of small-business owners everywhere. No, not the IRS auditor. And not the crazed poster of flaming Yelp Yelp critiques. The figure in the thoughts of small-business owners is the millennial. Millennials are your most ...
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Strategic Sales and Marketing Celebrates Four-Year Anniversary
Sacramento Bee
TUSTIN, Calif., April 29, 2013 -- TUSTIN, Calif., April 29, 2013 /PRNewswire/ -- At the height of the 2009 real estate downturn, Strategic Sales and Marketing, Southern California's premiere real estate sales and marketing firm, was formed to meet the ...
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David Hooper Joins Evolution Marketing Research as Senior Director, Research
Sacramento Bee
BLUE BELL, Pa., April 29, 2013 -- /PRNewswire/-- Evolution Marketing Research, a leading supplier of insights and intelligence to the healthcare industry, announces that David Hooper has joined the firm as Senior Director, Research. David leverages ...
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Marketing Day: April 29, 2013
Marketing Land
Infographic: Optimizing Email Marketing For Smartphones & Mobile Email isn't dead. In fact, it's one of the most popular activities people do on their smartphones and tablets. So are your email messages designed for this on-the-move audience? The folks ...
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Ecuador: Tesoro Refining & Marketing, Phillips 66 Win Oil Tender
Wall Street Journal
QUITO, Ecuador--Tesoro Refining & Marketing and Phillips 66 (PSX) won a tender to buy a total of 3.24 million barrels of Oriente crude oil, said Ecuador's state-run company Petroleos del Ecuador (PCD.YY), or Petroecuador. Petroecuador said that ...
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Power Shift: Marketing Takes on More Information Technology Decisions
Forbes
A majority of respondents, 52%, say chief marketing officers are making cloud purchasing decisions regarding e-commerce, business intelligence and CRM. Applications not directly touching revenue generation remain in IT hands, says Steve Wylie, general ...
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UBM Tech Sponsors the Avnet Technology Marketing Summit, Brings Industry ...
Sacramento Bee
"The Summit, with a theme of 'Diamonds in the Rough,' brings together industry thought leaders in technology sales and marketing to share key trends, insights and education to drive technology sales. This is a first time opportunity for IT and ...
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Cache names Cohen chief marketing officer - Just-Style.com
just-style.com
Women's wear retailer Cache has appointed Arnold Cohen to the post of executive vice president and chief marketing officer. Cohen joins Cache with over 30 years experience working with brands including J Crew, Gucci USA, Taryn Rose and DSW, ...
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Integrating Marketing Key, Yet Challenges Remain
MediaPost Communications
"Marketers need a better idea of what success looks like to help them measure the right metrics," the study found. This is a particular challenge for single brand companies and those with an annual global ad spend of less than $500 million, per the report.
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MediaPost Communications
Content marketing gives newspapers new (corrupting?) way to sell content
Hilton Head Island Packet
Turning a buck is difficult because news providers, both new and old, don't simply compete with each other for audience or the right to deliver an advertising/marketing message. The universe is much bigger these days, with companies using their own, ...
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Hilton Head Island Packet
Guest Viewpoint: 'Supersizing,' marketing claims may have links to increased ...
Press & Sun-Bulletin
However, most of these studies documenting an unsavory connection between marketing and overeating have focused on advertising in general and on television commercials in particular. Until very recently, scant attention was paid to the potential ...
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Tealium Offers 500 Digital Marketing Vendor Tags
ClickZ
Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags. The move marks a significant milestone in the industry whereby customers are now able to deploy nearly any major digital ...
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School Marketing is A-OK
Mackinac Center for Public Policy
Michigan Radio recently criticized charter public schools for marketing to prospective families. The article suggested that some charter schools concentrate on appealing to parents by offering a high-quality learning program, while others simply use ...
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Mackinac Center for Public Policy
100% Marketing debuts
High Performance Composites
100% Marketing (Dubai, U.A.E.), a full service, B2B marketing and communications agency, announced its launch on April 11. With an emphasis on PR, events and communications for the advanced composites industry, 100% Marketing offers creative and ...
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How Content Marketing Delivers Customers
Business 2 Community
If you have been involved in any kind of internet venture then chances are high that you have engaged in one form of content marketing or another. Different people call it different names. To others, content marketing is known as custom publishing or ...
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Business 2 Community
Five mobile app marketing strategies for big brands
VentureBeat
That said, there are many factors that an app marketing strategy must include. The challenges involved in successfully marketing an app differ greatly from what brand marketers are used to with digital and traditional channels, and the nuances involved ...
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NBC Sports Announces New Marketing Relationship w/ Civic Entertainment
Broadway World
NBC Sports Group has selected Civic Entertainment Group, the newly acquired marketing agency by Seacrest Global Group, to develop and execute experiential marketing campaigns and broker strategic, promotion partnerships for the network.
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Marketing Manager - Conferences - Bizcommunity.com
Bizcommunity.com
This is an exciting opportunity for an experienced marketing professional to implement the planning and execution of marketing campaigns which includes campaign management and implementation, post event analysis and enhancing approaches for future ...
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Understanding marketing in years with late planting and prevented planting
Minnesota Farm Guide
ST. PAUL, Minn. (4/29/2013) —The potential of reduced production due to delayed planting in 2013 because of the cold, wet start to the growing season could result in additional challenges in managing marketing. While there is still time to plant this ...
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Veloxis Announces Submission of Marketing Authorization Application (MAA) to ...
Sacramento Bee
HORSHOLM, Denmark, April 29, 2013 -- /PRNewswire/ -- Veloxis Pharmaceuticals A/S (OMX: VELO) today announced that it has submitted a Marketing Authorization Application (MAA) to the European Medicines Agency (EMA) seeking approval to market...
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Real-Time Social Media Marketing Process Doesn't Need To Be A Paradox
Business 2 Community
Real-time social media marketing can be incredibly powerful as it adds elements of context and relevance to your social media content and audience interactions. The challenge for many organizations is that existing processes can stand in the way of ...
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Business 2 Community
Judge hits California Raisin Marketing Board - FreshPlaza
FreshPlaza
The work of the California Raisin Marketing Board is funded through grower assessments that over the years have generated millions of dollars. Its 2012-13 budget is $7 million and will be used to promote raisins in magazine articles, at cooking ...
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Prima Fluorspar Corp. engages Peter Grandich for marketing services
Sacramento Bee
VANCOUVER, April 29, 2013 -- /PRNewswire/ - Prima Fluorspar Corp. (TSX-V: PF) ("Prima" or the "Company") is pleased to announce that it has entered into an agreement with Peter Grandich of Grandich Publications LLC ("Grandich") to provide marketing...
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B2B Content Marketing: It's All About Leads and Original Content (Infographic)
Business 2 Community
B2B Content Marketing: It's All About Leads and Original Content (Infographic) image b2bcm For some reason, there have been loads of great marketing/social media infographics floating about this month. April is clearly The Month of Infographics (maybe ...
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Business 2 Community
Coke puts consumers' names on pack
Marketing Week
The bottle roll-out will be supported with a fully integrated marketing campaign from May, which includes a TV ad that will feature young people telling stories about people they admire and are inspired by. The campaign is its biggest ever in terms of ...
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Blogs12 new results for Marketing
 
Baseball's Marketing Problem Isn't Easy to Fix - Baseball Prospectus
Maury explains the challenges that MLB faces in attracting young and minority fans. - Keywords:
Baseball Prospectus
New Collaboration Features for Teams | MailChimp Email Marketing...
By Ben
For a lot of our customers, MailChimp campaigns are a team effort. They collaborate about content, send tests, gather feedback, and then request approval and.
MailChimp Email Marketing Blog
Is online marketing getting more sophisticated or just more annoying ...
By Linda Fox
News that Ryanair has signed a deal with data marketing specialist Adara is interesting in that it gives the airline access to additional revenue from targeted advertising as well as hopefully the sale of ancillaries.
Tnooz
Help wanted: fuse marketing is searching for a creative group director
By Kailee Bradstreet
Fuse Marketing is looking to fill the positon of Creative Group Director at its Burlington, Vermont offices.
Transworld Business » | Transworld...
Tips to Improve Sales and Marketing Alignment — It's All About ...
By contributor
Editor's Note: Today's blog post comes courtesy of Sam Boush, the President of Lead Lizard, a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring ...
It's All About Revenue: The Revenue...
Running your own design and marketing company - timesofmalta.com
By Velislava Hillman
From 'bedroom operations' as Steve Ciantar-Barbara puts it, to global online presentation of creative advertising and brand design ideas, these two young Maltese entrepreneurs are ready to challenge the mainstream in their realm and take a ...
timesofmalta.com
Author Jennifer Miller's Novel Marketing Campaign For Debut 'Gadfly'
By Chuck Taylor
It was last July when BHB reported about Brooklyn Heights author Jennifer Miller's unique marketing strategy for debut novel "The Year of the Gadfly," as she hawked the book via ...
Brooklyn Heights Blog
Shazam Gearing Up for IPO | Mobile Marketing Watch
By Michael
Shazam, the hugely popular music discovery mobile app, has a new way of branding itself - a "media engagement" company. On Monday, AllThingsD reported.
Mobile Marketing Watch
Cruise Holidays Rolls Out New Programs & Marketing Materials ...
Cruise Holidays showed off a new look for its consumer-facing marketing materials, updated franchise owners on the success of their recent Facebook sweepstakes.
Franchise News Wire by Franchising.com
Jeremy Pelt: On Mass Marketing Branding and Jazz | iRock Jazz
By irockjazz
Trumpeter Jeremy Pelt is an up and coming force in the art of jazz. Pelt's style of play is being compared to jazz giants, Lee Morgan and Freddie Hubbard. The Berklee College of Music graduate has pla.
iRock Jazz
Mobile Marketing Manger in Berlin gesucht
By admin
Stellenbeschreibung. Mobile Marketing Manger in Berlin gesucht: Aeria Games & Entertainment is the leader in free-to-play massively multiplayer online (MMO) games in North America, Latin America, and Europe. Since we started out in ...
Mobile Marketing Jobs - Hier...
[Free Report] The State of Airline Marketing 2013: 8 Key Trends and ...
By Shashank Nigam
Airline marketing is in its most exciting phase ever. It is being transformed, re-moulded and re-fashioned to suit the changing behaviour, habits, desires and needs of the modern, connected travellers. In addition, airline marketing today is also ...
PhoCusWright Connect

Web5 new results for Marketing
 
Competitor Research In An Inbound Marketing World | SEOmoz
As more marketers are shifting from strict SEO to inbound marketing, competitor analysis is changing. In today's post, John Doherty touches on a few key areas ...
www.seomoz.org/.../competitor-research-in-an-inbound-mark...
Twitter Reportedly Testing Two-Step Authentication, and Other ...
Learn about some of the latest feature updates from Twitter, LinkedIn, and Foursquare in this week's marketing roundup.
blog.hubspot.com/twitter-authentication-weekly-marketing-sto...
Consumer Insights - Experian
Capture the attention of today's always on, always connected consumer through actionable insight built into every aspect of your marketing program. Experian ...
www.experian.com/marketing-services/consumer-insights.html
SAS® Customer Intelligence | SAS
SAS Customer Intelligence delivers integrated marketing management for more revenue, less guesswork.
www.sas.com/software/customer-intelligence/overview.html
Next | Inman News
Google Think insights — the real estate digital marketing cheat sheet ... Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in ...
www.inman.com/inmannext/


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