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News42 new results for Advertising
 
Advertisements should target customers, not awards juries: R S Sodhi
Business Standard
The last slide of R S Sodhi's presentation at the recently concluded Goafest questioned the logic behind advertising awards and suggested doing away with the same. Those can be termed as famous last words as a few days after the ad fest was over, it ...
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Business Standard
News From the Advertising Industry
New York Times
Accounts. ¶ J. C. Penney, Plano, Tex., named Y&R, New York, part of the Young & Rubicam Group unit of WPP, as its creative agency of record as Penney seeks to recover from recent sales, merchandising and marketing miscues that cost the company's chief ...
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Attorney beneral orders T-Mobile's to correct deceptive "No-Contract" advertising
Enumclaw Courier-Herald
Washington State Attorney General Bob Ferguson has ordered T-Mobile to correct deceptive advertising that promised consumers no annual contracts while carrying hidden charges for early termination of phone plans. Today, the Attorney General's Office ...
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Newsjacking: How the advertising equivalent of Russian roulette conquered the ...
The Independent
It's called newsjacking, and it's advertising's latest attempt to cash-in by responding to news events in real time, according to new book published tomorrow. Get it right and campaigns can go thermonuclear: reaching millions of eyeballs and - brands ...
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The Independent
Junk foods avoid ad ban by targeting children online
The Guardian
"Food companies continue to exploit loopholes and advertise junk foods to children online, even though stronger broadcasting regulations prevent such advertising on children's television," said Malcolm Clark, co-ordinator of the campaign. "The ...
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European court upholds ban on paid political advertising
Irish Times
The UK's Broadcast Advertising Clearance Centre had banned an animal rights group televising a campaign video on the grounds that it contravened the Communications Act 2003, which prohibits advertising if it is "on behalf of a body whose objects are ...
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(SALES) Advertising Above The 60th Parallel
Radio Ink
Over the past week, I've spent time with advertisers and marketers in the Canadian north -- the Yukon Territory -- in a city called Whitehorse. Being somewhat of a history buff, it was always one of my dreams to come to where the last great gold rush ...
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Store Location, Advertising Raises Concern
WOWT
A concerned parent turned to Channel 6 News for help. She and others aren't happy about the way a new tobacco shop is advertising. The teenagers at 144th and Q streets were doing exactly what they're supposed to do, attract attention. Even the police ...
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M&C Saatchi CEO Carrie Hindmarsh on using advertising to make a difference
Metro
Carrie Hindmarsh, CEO of advertising agency M&C Saatchi, reveals the thrill of a brilliant idea. At university I hadn't worked out what I wanted to do but afterwards I met a few people who worked in advertising. I started realising it was absolutely ...
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This Is Why Advertisers Need to Get Serious About Video
Adweek
The Digital Content NewFronts has become an integral part of advertisers' annual budget planning. Fueled by the high demand for premium, original content, this second annual marketplace, taking place this week (April 29-May 3), is widely expected to ...
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Adweek
Palestine: Advertising under fire
Campaign Middle East
Amidst the checkpoints and the harsh reality of life in the Palestinian territories, a handful of professionals are attempting to build a sustainable advertising industry. Samar Saeed looks at the situation on the ground and asks whether the industry ...
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Newnan Times-Herald wins 9 advertising awards
Newnan Times-Herald
"I am very proud of the hard work and dedication of the newspaper's advertising consultants and graphic designers who produce award-winning ads for our customers," said The Newnan Times-Herald Sales and Marketing Director Colleen D. Mitchell.
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A Great Method For Advertising Campaigns—Email Marketing Services
Business 2 Community
A Great Method For Advertising Campaigns—Email Marketing Services image Campaigns banner.jpg 564175147 Communication and data transferring over the internet has become widely popular since it is easy, fast and highly efficient. And it almost does ...
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Ravi Deshpande to quit as chairman and CCO of Contract Advertising
Economic Times
MUMBAI Ravi Deshpande has decided to quit as chairman and CCO of Contract Advertising, after working in the WPP agency for 21 years. He will leave by the end of June. Industry sources had predicted Deshpande's imminent departure in September last ...
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Economic Times
PI wins 28 awards for news and advertising
Progress Index
NORFOLK - The Progress-Index won a total of 28 awards recently from the 2012 Virginia Press Association contest for advertising, news and editorial. The awards won by The Progress-Index include 12 first-place awards and a "Best in Show" award for an ...
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AG Krishnamurthy recalls dreams that led to MICA and 'Only Vimal'
Daily News & Analysis
Not of the criminal kind, of course, but of the kind that helped him establish advertising as we know it today. What's more fascinating is how he started his advertising journey from Ahmedabad, a city of unhurried calm and gentleness, and in the ...
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Daily News & Analysis
Hyundai UK uses "trademark infringement" claims to make its own ad go away
Examiner.com
The ad was created by an affiliate advertising agency, Innocean Europe, without Hyundai's request or approval. It runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused.
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Examiner.com
ESPN: The Magazine Puts a Print Spin on Sponsored Content
Adweek
Branded content has gotten plenty of attention as it's taken off online, where the division between editorial and advertising real estate can be fuzzier (see: Forbes, The Atlantic, BuzzFeed, Gawker), but publishers have shied away from using similar ...
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Adweek
Press: Target to Sell Wired-Endorsed …
Adweek
Wired was born of the tech boom, but it's always styled itself as a lifestyle magazine. To that end, it's branched out into conferences, cultivated fashion and lifestyle advertisers, and even put its name on a handful of limited-edition products that ...
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Native advertising 101: Here's what you need to know
iMedia Connection
Print; Comment. Previous; 1 of 3; Next; View as single page. It's time to put the questions surrounding native advertising to rest. Here's a breakdown of this important trend. Q: Is native advertising new? A: No. Native advertising is not a new trend ...
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Suzy Is Most Sought After Celebrity After IU Scandals
KpopStarz
In the last year, miss A's Suzy Bae has signed more than 20 contracts with advertising agencies, earning her the nickname "$10 million girl." She shot her first commercial in February 2012 and since them has endorsed products from companies that ...
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KpopStarz
Pay-Per-Click: Instant online lead generation
Coeur d'Alene Press
Should you invest more in organic marketing (SEO) or incorporate a paid advertising program (PPC) in your overall digital strategy? Pay-per-click (PPC) is a digital marketing model used to direct traffic to websites, in which advertisers pay the ...
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Why real estate advertisers choose radio over TV - Exchange4Media
exchange4media.com
The demand increase of residential real estate in metros is stimulated mainly due to the increasing career opportunities that attract potent residence seekers and the increase in standard of living in these areas, thus making city level advertising...
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exchange4media.com
Arvind Pal Singh joins ValueFirst Digital Media
Best Media Info
In his 16 years in advertising, Candy has been associated with the success of many high profile campaigns and brands like LG, Electrolux, Maruti Swift, Citifinancial, Nestle, Godfrey Phillips, Allan Soothers, to name some. He has established a ...
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Best Media Info
West Virginia senator wants law to prevent tracking of online browsing
Columbus Dispatch
But although everyone agrees that people should be given a choice to opt out of data collection and online tracking, advertising businesses and privacy groups remain at odds over how to implement it. Much of the debate focuses on whether consumers ...
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Columbus Dispatch
Media urged to verify information before publication
The Guardian Nigeria
THE cold war between Prima Garnet and Scanad, two advertising agencies, is gradually snowballing into what is called roforofo fight in local parlance, with a spurious organisation calling for the sack of the Chairman of Advertising Practitioners ...
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Moral guardians hoodwinked us
News24
About a decade and a half ago government banned all tobacco advertising and supported by a phalanx of self-appointed moral guardians of our nation, told us that it was a proven fact that advertising was a major culprit in getting people to start smoking.
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Facebook deserted by millions of users in biggest markets
The Guardian
According to Pivotal Research Group, advertising revenue could be up 49%, driven by international expansion and the FBX advertising exchange, which uses Facebook to target advertising related to other websites surfers have visited. The company warned ...
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The Guardian
Liqwid® Announces Ad 'Capsule' That Delivers Fixed-Sized Ads to the Empty ...
Gadgets and Technology News
LIQWID®, a brand of LeftsnRights, Inc., released "Liqwid Capsule" that allows advertisers the flexibility of using fixed-sized, standard IAB ads for distribution through its Liqwid network. The ads can display in the viewable "empty space" that appears ...
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Gadgets and Technology News
Tara Jewellers positions itself as a companion for life's unbreakable ...
Campaign India
The campaign created by Contract Advertising will go on air on 29 April. One of the films features a father and daughter. On the day of her wedding, she writes him a letter apologising for the numerous occasions when she had lied to him. Among other ...
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Advertising Campaign Launched to Fill 30000 New Jobs In NSW By 2018
PR Web (press release)
Advertising Campaign Launched to Fill 30,000 New Jobs In NSW By 2018. The carecareers job site has launched a state-wide advertising blitz aimed at encouraging NSW residents to consider a career in the community care sector. Share on Twitter Share on ...
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Ad markets set for 3.9% annual growth
Financial Times
Global advertising markets will grow 3.9 per cent in 2013 despite continued sharp declines in media spending in peripheral Europe, the latest benchmark analysis from media buying agency ZenithOptimedia predicts. Ad spending in the peripheral eurozone ...
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Caribbean wins big at Addy Gala
Trinidad Guardian
BRIDGETOWN—At the Fourth District American Advertising Federation (AAF) ADDY Awards Gala, agencies from the Caribbean scooped up 32 Gold and Silver District awards as well a Charlie Award for the best of Sales Promotion. In all, 1,334 entries were ...
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Student Media is looking for you to join in Fall 2013
Oklahoma Daily
Advertising funds the bulk of Sooner Yearbook and The Daily's operations — only 15 percent of Student Media's fall 2011 revenue came from student activity fees and 3 percent came from President David Boren. Because the ads the department sells ...
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Green Sky Thinking: A nudge in the right direction
MarkLives.com
It was pushed through the IPA (Institute of Practitioners in Advertising) by advocate Rory Sutherland, during his year as chairman (see one of Rory's hugely entertaining talks here) and has been growing in popularity ever since. But surely this is not ...
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MarkLives.com
Wider sample base, more transparency needed
Business Standard
Television is the second largest advertising medium in the country - more that Rs 13,000 crore rode on it last year - and ratings data is the measure of accounting for the industry. As the Broadcast Audience Research Council, the audience research ...
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With UDID gone, the mobile-ad floodgates will open – straight to Apple iOS
GigaOM
This stymied advertisers and marketers, who understandably sought a legally compliant way to track downloads, and so many simply stopped advertising via mobile at all. Others opted to advertise apps without any tracking in place – they would rather ...
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Stop chasing the why
New Zealand Herald
When I was an eager young advertising sales exec working in newspapers in London I was trained to ask prospective clients what were called "open-ended questions". This technique would give me information on their business in order to fully understand ...
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New Zealand Herald
Mileageads Ad Network Now Invites Bloggers and Businesses in the Diabetes ...
PR Web (press release)
Houston,TX (PRWEB) April 29, 2013. MileageAds.com advertising network has recently invited site owners and bloggers in the diabetes niche to display advertisements through MileageAds.com. By accepting their invitation, those in the industry will be ...
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Repository, GateHouse Ohio name Ahrens new VP of sales
Canton Repository
He has served as publisher at the South Sioux City Star in Nebraska and the Logan Herald-Observer in Iowa, and has been the advertising director for the Columbus Telegram, a daily newspaper in Nebraska. Since 2010, he has served as advertising and ...
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News in brief: Monday 29 April
B&T Marketing & Media
A host of Australian creative agencies and production companies have been shortlisted in the New York Festivals International Advertising Awards for the World's Best Advertising. The shortlisted Aussie agencies are Clemenger BBDO, GPY&R, Leo Burnett, ...
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Microsoft advertises with free Wi-Fi hotspots
DVICE
Advertising with technology can lead to some interesting conceptual experiments, and Microsoft's latest print ad for Office 365 is no different. Calling it a print ad might be a bit of a misnomer, though, since there's a whole lot more going on here ...
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Blogs2 new results for Advertising
 
Cheaper, Future Inventory; Yahoo Shuffling Board - AdExchanger
By AdExchanger
AdExchanger: News and Views on Data-Driven Digital Advertising· Agencies ..."Last year we were rigid; we got a few big advertisers with huge checks," YouTube sales chief Lucas Watson tells AdAge's Michael Learmonth. "We got a lot of ...
AdExchanger: News and Views on...
I Believe in Advertising | ONLY SELECTED ADVERTISING...
By Filippo
Advertising Agency: Sancho BBDO, Bogotá, Colombia Creative VPs: Hugo Corredor, Giovani Martínez Creative Directors: Andrés Norato, Claudia Murillo Art Directors: Claudia Murillo, Ivan Gutierrez, Oscar Romero Copywriter: Andrés Norato ...
I Believe in Advertising | ONLY...

Web1 new result for Advertising
 
Curriculum - Advertising - Bachelor's | Newhouse School
Welcome to the S.I. Newhouse School of Public Communications.
newhouse.syr.edu/academics/degrees/bachelors/.../curriculum


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