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| Twitter Advertising Becoming Much More Aggressive Infopackets The new advertising model will go beyond that and incorporate technologies from two popular ad-funded web giants. Like Facebook, Twitter ads can now be targeted to people of a particular gender, living in a particular location, or using a particular ... See all stories on this topic » | ||
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| Advertising on Facebook Is About Community, Not Clicks ClickZ We were interested to read the recent announcement that General Motors - less than a year after its high-profile "breakup" with Facebook - has gone back to advertising on the social network with the aim of driving awareness for its new Chevrolet Sonic ... See all stories on this topic » | ||
| Online Advertising Powers Ahead in 2012 AdWorld Online advertising in Ireland continued to grow significantly in 2012, rising by 12.3% to reach €148.2m, according to the latest IAB PwC Adspend Study. If one includes the spend on mobile advertising, which is now included in the study for the first ... See all stories on this topic » | ||
| Survey: Internet users like targeted ads, free content PCWorld Internet users overwhelmingly enjoy free Web content supported by advertising, and they'd rather see advertisements targeted toward their interests than random ads, according to a survey released this week by the Digital Advertising Alliance (DAA ... See all stories on this topic » | ||
| LSN Mobile Raises $5 Million in Growth Capital from Fulcrum Equity Partners Wall Street Journal ATLANTA, April 19, 2013 /PRNewswire/ -- LSN Mobile, a mobile media and advertising company that connects local mobile media with consumers and advertisers in uniquely valuable ways, today announced the company has raised $5 million in growth ... See all stories on this topic » | ||
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| A big boost: Advertising executives raise $241500 for Staten Island Hurricane ... SILive.com Spearheaded by three advertising executives with Staten Island ties -- John Nitti, a president at Zenith, The ROI Agency; Eric Franchi, co-founder of Undertone, and Mark Mannino, vice president of Amazon -- Madison Avenue Rebuild Staten Island was a ... See all stories on this topic » | ||
| Google's transition to mobile ads looking better MarketWatch Advertisers pay lower rates for search and display ads on smartphones than they do for ones served up on PCs. Various estimates have put the mobile rate somewhere between 25 percent and 50 percent of the rate paid by advertisers to reach desktop users. See all stories on this topic » | ||
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| Public health dept. to continue snuffing out tobacco advertising The Hindu After removing boards advertising tobacco products at various shops in the city, the Department of Public Health will soon extend its drive to the suburbs and municipalities around the city. In a special drive, the boards have been removed from points ... See all stories on this topic » | ||
| Retargeting: Your Search Advertising Sidekick Business 2 Community Search engine advertising is an online marketing superhero thanks to its ability to quickly and cost-effectively get your business discovered by consumers online. Every superhero needs a true sidekick, and when it comes to finding the perfect companion ... See all stories on this topic » | ||
| Detroit Tigers, Adams Outdoor Advertising show support for city of Boston with ... MLive.com DB sign.jpg Adams Outdoor Advertising and the Detroit Tigers partnered to put up this billboard on U.S. 23 in support of the people of Boston. The billboard displays a simple message -- "D ♥ B" -- but it says a lot. Adams Outdoor Advertising approached ... See all stories on this topic » | ||
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| Facebook Feature: Integrating Third Party Data for Advertising Using Partner ... CMSWire Partner Categories, which was launched last week, is a targeted online advertising tool that uses data from third-party sources, such Datalogix and Epsilon. In doing so, marketers can be more specific when targeting ads by using both online and offline ... See all stories on this topic » | ||
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| WhatsApp has no plans to market its platform through advertising - Portada Portada-online.com WhatsApp processes more than 18 billion messages per day and is bigger than Twitter, claims company co-founder and CEO Jan Koum. However, the mobile messaging app has no plans to market its platform through advertising. "We have an ... See all stories on this topic » | ||
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| 3 Advertising Sales Jobs Open with Michigan Patch Patch.com Patch.com Michigan wants to hire three "rock star" advertising managers with local online advertising sales experience. Patch provides news and information on more than two dozen community websites in southeast Michigan. The advertising hires will work ... See all stories on this topic » | ||
| LG Takes Its Advertising Battle With Samsung to the Loo Bloomberg South Korea's LG debuted a racy advertisement this week to promote its new line of high-definition screens. It's the latest in the ad wars between LG and fellow South Korean electronics giant Samsung. We'll let you judge whether LG went too far in ... See all stories on this topic » | ||
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| Rhinelander chamber's tourism marketing wins advertising awards - Star Journal Starjournalnow The Rhinelander Area Chamber of Commerce recently received two awards from the Madison-Milwaukee chapter of the American Advertising Federation for its "What is a Hodag?" infographic that describes the history and mythology of the fabled Northwoods ... See all stories on this topic » | ||
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| MX Advertising wins creative duties for 'Richfeel' afaqs Mr. Deepak Monga, Head of Brands, Richfeel Trichology Centres commented on MX's appointment, "We are glad to have MX Advertising on board. They have been mandated to help us grow the category and create clear and crisp communication. We look ... See all stories on this topic » | ||
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| Teens take stock of local tobacco advertising Shreveport Times Mercedes Hill is getting a first-hand look at how tobacco advertising and placement can tempt youngsters. The Bossier City teen is among nine local youngsters surveying stores in Shreveport and Bossier City. The group will share their results with ... See all stories on this topic » | ||
| ISOJ: Responsive web design promises better user experience but challenges ... Knight Center for Journalism in the Americas (blog) Panelist Michael Donohoe, product engineer director at Quartz, boiled it down to width: at its most basic RWD adjusts the width of the content or advertisement to match any screen on which the user sees it. By adjusting the width of the content it ... See all stories on this topic » | ||
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| 63% of Advertisers Say Brand Marketing Spending Will Increase in 2013 ClickZ A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. One in five advertisers reported that spending would exceed 20 percent this year. Advertisers say that much of that spending ... See all stories on this topic » |
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| Bloomberg-Backed Gun-Control Ads Don't Move ... - Advertising Age By adageeditor@adage.com (Ana Radelat) Mayors Against Illegal Guns may have swayed public opinion, but ads didn't move Senate. Advertising Age - Homepage | ||
| McCann Melbourne's 'Dumb Ways to Die' scores Nomination for ... By CB 415427-dumb-ways-to-die.jpg McCann Melbourne's brilliant 'Dumb ways to Die' campaign for Metro Trains continues to clean up at D&AD, this time scoring one of five Nominations in the Writing for Advertising category, part of the 51st annual ... Campaign Brief Australia | ||
| 3 Advertising Sales Jobs Open with Michigan Patch - Brighton, MI ... By Teresa Mask Patch.com Michigan is seeking advertising managers for several community news websites. Brighton Patch | ||
| Minneapolis StarTrib 'Restocks' Inventory To Drive Programmatic ... By David Kaplan AdExchanger: News and Views on Data-Driven Digital Advertising· Data-Driven Thinking · Retargeting ..."True 'premium' are ad units that go beyond the Interactive Advertising Bureau basic threshold, if you will. We need to get away from the ... AdExchanger: News and Views on... | ||
| Is Keyword Targeting What Businesses Need To Get More Out Of ... By Chris Crum "This is an important new capability – especially for those advertisers looking for signals of intent – because it lets marketers reach users at the right moment, in the right context," says Twitter Revenue product manager Nipoon Malhotra. WebProNews » Advertising | ||
| Boston 2013: Same Team - I Believe in Advertising By Filippo "Today, we are all in the same team. Boston 04.15.2013. Nike, Puma, New Balance, Adidas." Advertising Agency: Fast Mood, Paris, France Creative Directors: Anthony Marques, Chloé Roux Art Director: Chloé Roux Copywriter: Anthony ... I Believe in Advertising | ONLY... | ||
| News from the NEPC: Do Product Advertising and Corporate ... By mkbnl Do Product Advertising and Corporate Sponsorships in Public School Settings Pose a Threat to Students' Health? New Report Documents Threats to Children — Offers Policymakers Guidance on Assessing the Threat. Contact: Jamie Horwitz ... Virtual School Meanderings | ||
| Criminals Trick Android Users with In-App Ads for Fake Antivirus By Emil Protalinski A new malware scheme has been discovered that pushes fake antivirus to Android users via in-app advertising. Once installed, the trojan informs the victims they need to pay up to remove threats on their device. The malware in question, ... The Next Web | ||
| NDSU students honored for social media campaign - NDSU News ... NDSU advertising students received the Olson Award for outstanding social media campaign at the District 8 National Student Advertising Competition. The University of Minnesota hosted the event April 12-13. Each year, a corporate sponsor ... News: News | ||
| iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds ... By Darrell Etherington Mobile advertising firm Velti has released its monthly report on advertising impressions across its network. The iPad is far and away the leader when it comes to the tablet market, and is gradually chipping away share from the iPhone in terms ... TechCrunch |
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| Online Evolution: 2013 Marks the Year of Brand Advertising - Nielsen For marketers, 2013 marks a shift in online advertising—to bigger budgets, sounder metrics and a continuing focus on brand advertising that we identified last ... www.nielsen.com/.../online-evolution--2013-marks-the-year-o... | ||
| Interactive One LLC » Advertising Interactive One offers marketers a customized platform for reaching the critical multicultural consumer. Our advertisers not only have access to a wide variety of ... interactiveone.com/sample-page/ |
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