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| Experian Marketing Services announces first full release of Simmons Connect ... Stockhouse NEW YORK, April 11, 2013 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross-channel marketing, today announced the first full release of Simmons ConnectSM cross-channel data. See all stories on this topic » | ||
| Social Media Marketing: 7 Tools for Businesses and Brands Huffington Post (blog) Facebook, Twitter, Google+, Pinterest, Flickr, LinkedIn -- the list of leading social networks businesses and brands must suddenly pay attention to goes on and on. Needless to say, it can be a daunting task to keep track of the social media marketing... See all stories on this topic » | ||
| InsightsOne Launches New Predictive Intelligence Marketing Workspace Sacramento Bee SAN FRANCISCO, April 11, 2013 -- /PRNewswire/ --BIG DATA INNOVATION SUMMIT -- InsightsOne, a pioneer in consumer predictive intelligence solutions, today announced the release of Marketing Workspace, a groundbreaking new feature of the ... See all stories on this topic » | ||
| World Social Marketing Conference - Leading Experts In Toronto April 21-23 Sacramento Bee TORONTO, April 11, 2013 /PRNewswire/ -- For the first time ever, the World Social Marketing Conference (WSMC) will be held in North America, as more than 500 marketers, communications experts and researchers from across the world will discuss how the ... See all stories on this topic » | ||
| Marketing Technology Company Young America Poised For Growth Under New ... Sacramento Bee EDINA, Minn., April 11, 2013 -- /PRNewswire/ -- Young America, one of the largest engagement marketing and fulfillment agencies in the country, completed an equity transaction, converting debt to equity under a new finance agreement with a ... See all stories on this topic » | ||
| Future of Marketing: Competency skills needed for today's marketer NDTV Future Of Marketing: In this special panel discussion, NDTV's Shruti Verma Singh speaks to global marketing guru Dr. Philip Kotler; Shantanu Prakash, founder of Educomp Solutions; Ajay Kakar, CMO of financial services at Aditya Birla Group, and Michael ... See all stories on this topic » | ||
| Summer Movie Marketing Challenge: Tease, Don't Spoil! Forbes And that there is so little plot revealed only means that the moviegoer remains that much-more unspoiled at this point in the marketing cycle. So now here's my challenge to Tri-Star: No more video-based marketing before August 9, 2013! We don't need ... See all stories on this topic » | ||
| Moneyball For Sales And Marketing Forbes Well, Mr. Pitt's and my striking resemblances aside, the reason for my article is to share with you something I discovered that ties in the concept of Moneyball with sales and marketing. Now for those of you who are not familiar with the term ... See all stories on this topic » | ||
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| Essential Launch Marketing Tactics Described in "You Only Launch Once" Sacramento Bee You Only Launch Once: A Marketing Manifesto for Launching Start-ups, Disruptive Products and New Ideas answers marketers and business owners' most important questions regarding launching a company or product successfully. In You Only Launch Once ... See all stories on this topic » | ||
| P&G Regains Top Slot in Shopper Marketing AdAge.com The survey, designed by shopper-marketing consultant Chris Hoyt and administered by University of Tennessee marketing professor Dan Flint, has shopper-marketing agencies rate brand marketers and brand marketers joining retailers in rating agencies. See all stories on this topic » | ||
| Digital Brand Media & Marketing Group, Inc. Trading As DBMM Sacramento Bee Digital Brand Media and Marketing Group, Inc received approval for its name change and DBMM ticker symbol from FINRA effective April 8, 2013. The action is the final documentation required in order to operate in all matters under the new name and trade ... See all stories on this topic » | ||
| Event budgets dip as marketing spend flatlines Event Magazine Events budgets fared better than those in sales promotion (-1.3 per cent), main media advertising (-1.7 per cent), and direct marketing (-3.6 per cent). The biggest increase in budgets was for internet activity, which had a net balance of 8.8 per cent ... See all stories on this topic » | ||
| Carlsberg shifts from product-led to 'share-worthy' marketing Marketing Week Carlsberg wants the platform to cover the whole lifecycle of its marketing campaigns as it looks to to grow its online fanbase, drive engagement and generate more mentions than its rivals. The social platform is the first phase of Carlsberg's efforts ... See all stories on this topic » | ||
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| Energy Drinks Survey Finds Confusing Marketing, Unclear Caffeine Content Huffington Post and Sens. Dick Durbin (D-Ill.) and Richard Blumenthal (D-Conn.) surveyed the practices of 14 energy drink brands. Their report, titled "What's This Buzz All About?" (PDF) found that labeling and marketing practices varied widely across the different ... See all stories on this topic » | ||
| Stacie Bright, Global Director of Marketing Communications for Unilever to ... Sacramento Bee NEW YORK, April 11, 2013 -- /PRNewswire/ -- Unilever's Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held ... See all stories on this topic » | ||
| Today's Marketing Mantra: "How May We Help You?" Business 2 Community You likely hear this question every time you make a customer service call or order a meal, but how often do you ask this question as a marketer? Within this simple question lies the five core components of today's most successful Internet marketing... See all stories on this topic » | ||
| Social Media Marketing 101: ROI Business 2 Community ROI is the mystical unicorn in the land of social media marketing: much-hyped about but elusive. Many marketers know that ROI (return on investment) is important in measuring social success; however, it's not always clear what to expect or how to ... See all stories on this topic » | ||
| 9 Content Marketing Lessons From Tourism Australia Search Engine Watch Most of us think about marketing our businesses or our clients' business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious "There's nothing like Australia" campaign. See all stories on this topic » | ||
| Continuum Redefines Partner Marketing With The IT Channel's First Truly ... Business Solutions Magazine BOSTON – In response to high partner demand for a complete lead generation solution, Continuum, a leading provider of managed services solutions, today introduces Marketing Advantage, the IT industry's first, fully integrated, turnkey marketing program. See all stories on this topic » | ||
| Alok Agarwal appointed marketing director at eBay Economic Times "Alok's expertise in building brands and marketing thought leadership would help for further enhance our growth trajectory in India and strengthen our position," eBay India Country Manager Muralikrishnan B said in a statement. A veteran in the field of ... See all stories on this topic » | ||
| Nine free tools to help with your online marketing Trinidad News YOUR online marketing doesn't end with you hiring a web designer to build a website. It's but a tool in your overall marketing arsenal. In my daily reading online, I come across various free tools that can be quite useful to online marketers. I've used ... See all stories on this topic » | ||
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| MWW's Kas Rigas Promoted To Managing Director, Consumer Lifestyle Marketing Sacramento Bee She provides leadership and strategic counsel to a number of the firm's top consumer lifestyle marketing accounts including Leggett & Platt, Atkins NutritionalsTM, Subaru of America, Product of the Year USA, Aetrex, Frontier Airlines and Luxury ... See all stories on this topic » | ||
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| Teradata Announces APEX Award Winners at Summit 2013 APEX Experience ... Businessweek (Logo: http://photos.prnewswire.com/prnh/20120412/CL86658LOGO ). The winning customers and partners received their awards during Summit 2013 APEX Experience, Teradata's annual marketing customer conference held this week in New Orleans. See all stories on this topic » | ||
| When It Comes To Marketing, You Are Not Your Customer Fast Company Ninety percent of marketers own smartphones, compared with only 51% of consumers. While many companies are hyper-focused on mobile marketing channels, they could be inadvertently letting their own biases as early adopters keep them from reaching ... See all stories on this topic » |
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| SV VC Accel Also Hires Marketing Partner, This Time From Yelp ... By Kara Swisher Accel Partners has hired Stephanie Ichinose, head of communications at Yelp, as its first marketing partner. But it's not the first for Silicon Valley venture firms, which have been on a hiring spree in that department since Andreessen Horowitz ... AllThingsD | ||
| NFL chief marketing officer Mark Waller shares his thoughts on ... By will.imbo The NFL wants to make more money. Europe is the place to get it. Football will mean two things. SBNation.com - All Posts | ||
| Accel Raises Its Voice, Hires Yelp Marketing Guru Ichinose ... - peHUB By Lawrence J. Aragon In yet another sign of the importance of marketing in an increasingly noisy startup world, Accel Partners today announced that it has hired Stephanie Ichinose, formerly Yelp's Senior Director of Communications, as its marketing partner. peHUB | ||
| Samsung spent billions on marketing to 'change the game on Apple ... By MacDailyNews 'As Vice President of Marketing I propose we take on the market leader not by having a superior product. We will change the game from feature and function comparisons to availability and awareness. I intend to spend more than anyone in our ... MacDailyNews | ||
| Tumblr Shuts Down Their One Attempt to Rise ... - Marketing Pilgrim By Cynthia Boris Social media has a higher than average noise to signal ratio. For every truly creative or informative blip, there are ... Marketing Pilgrim - Internet... | ||
| Accel Adds Yelp Communications Exec Stephanie Ichinose As First ... By Leena Rao VC firm Accel Partners is bringing on its first marketing partner with the addition of former Yelp Senior Director of Communications Stephanie Ichinose. In he.. TechCrunch | ||
| Field of Marketing Dreams | Digiday By eXponential Digiday - The Authority on Digital Media, Marketing and Advertising. Digiday | ||
| T-Mobile's First iPhone 5 Marketing Spot Is Live As Stores Gear Up ... By David Beren Well, what can I say about this other than to hit on the notion that T-Mobile's marketing team is truly getting aggressive. This is perhaps one of the most aggressive ads I've seen T-Mobile run in recent memory and while it may be about the ... TmoNews | ||
| AllTwitter Marketing Conference – Register Before Midnight And ... By Shea Bennett AllTwitter Marketing Conference – Register Before Midnight And Save! AllTwitter | ||
| Why You Should Market Like You (Want to) Cook By Alexander Nessel We don't always think about marketing in terms of a delicious meal, but restaurants and marketers ultimately have the same goals. Conversation Marketing from Portent,... | ||
| What Internet Marketers can learn from Hitler - ShoeMoney Internet ... By Jeremy Schoemaker I started thinking the other day about some of the craziest things that motivate people to complete a goal or action… and what Internet Marketers can learn from them. How do you convince someone to kill another person? Lets look. ShoeMoney Internet Marketing Blog | ||
| Marketing agency creates award-winning materials | Hawaii 24/7 ... By Karin The Diamond Award is the credit union industry's most prestigious competition for excellence in marketing and business development. Awards are given to the very best examples of creativity, innovation, relevance, and execution. Hawaii 24/7 | Hawaii247.com | ||
| Backstage Access: Behind the Scenes of a Digital Marketing... By Stacia Secreriat We marketers hold meetings to analyze data in our target demographic, and make guesses about what strategy will be most engaging for our audience. We kick around some ideas, test some theories, draft hypotheses and nail down who's ... Webtrends Blog |
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| 6 Reasons Marketing to Hispanics Makes Sense | Inc. 5000 Here's why budgeting to target a Hispanic market is important, especially now. www.inc.com/.../6-reasons-marketing-to-hispanics-makes-sens... | ||
| Apple hires Norman Foster's architecture firm to revamp its retail stores Apple hires Norman Foster's architecture firm to revamp its retail stores marketing news. Read Apple hires Norman Foster's architecture firm to revamp its retail ... marketingmagazine.co.uk/.../Apple-hires-Norman-Fosters-arch... | ||
| Marketing Lessons From the Kardashian Family | Social Media Today The Kardashians are social media marketing and branding superstars. Here's how you can Keep Up with the Kardashians on your own social media networks. socialmediatoday.com/.../marketing-lessons-kardashian-family |
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