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| Advertising: Time to reevaluate the tried and tested model PrintWeek India The Goafest 2013 Advertising Conclave with the underlining theme of 'Time to Listen' started with Nitin Paranjpe, MD and CEO, HUL, delivering the inaugural address. Paranjpe said, "The changes witnessed in marketing and advertising demanded change ... See all stories on this topic » | ||
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| Advertising's Next Big Thing: Walking Product Placements TIME Social media purists have spent years worrying about the rise of advertising on Twitter and Facebook. But most of the kvetching has focused on the conduct of Facebook and Twitter, which have been blasted for prioritizing sponsored content by tinkering ... See all stories on this topic » | ||
| Nielsen Online Advertising Measurement To Expand to Canada Broadcaster Nielsen today announced it will expand the global footprint of its online advertising measurement solution, Nielsen Online Campaign Ratings. Currently available in the U.S. and U.K., Nielsen Online Campaign Ratings is slated to launch in Australia ... See all stories on this topic » | ||
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| Does beauty-product marketing need a makeover? Examiner.com What's worse, most women over 50 feel the beauty industry has neglected them and finds their advertising uninformative and unrealistic. Since Baby Boomers have been the dominant demographic cohort in American marketing practically since their birth, ... See all stories on this topic » | ||
| Global Traveler appoints Advertising Manager eTurboNews YARDLEY, Pennsylvania – Global Traveler, the only monthly magazine for business and luxury travelers, announces the appointment of Mark Branle as Advertising Manager. Branle joins the Global Traveler team from McNeil Media Group, where he most ... See all stories on this topic » | ||
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| Outdoor First sold to Connecticut firm Milwaukee Journal Sentinel Out-of-home advertising includes any type of advertising seen or heard by consumers outside the home - billboards, digital screens, signage on buses, restroom ads and many others. Companies such as Outdoor First help customers identify which media to ... See all stories on this topic » | ||
| Facebook's new 'Home' won't solve its advertising problem ITworld.com April 05, 2013, 5:01 PM — Facebook has an advertising problem, and it's not just on mobile platforms. Though yesterday's announcement of its Home app for Android phones might assuage some of Wall Street's concerns about the social network's lack of ... See all stories on this topic » | ||
| The ROOTS of deep advertising research The Media Online ROOTS, South Africa's largest urban, community level quantitative survey that provides marketers, advertisers, media and creative agencies with the intelligence and insights into buyer's reading, shopping and leisure habits at local community level ... See all stories on this topic » | ||
| Magic Holidays to launch advertising campaign on April 7, 2013 TravelBizMonitor Magic Holidays, a timeshare product of the Panoramic Group of Companies, will launch a marketing and advertising campaign from April 7, 2013. The aim of the campaign is to establish Magic Holidays as one of the leading timeshare vacation providers in ... See all stories on this topic » | ||
| Facebook Upgrades Mobile Targeting for Ads Technorati Facebook announced some new targeting options for mobile ads last week, looking to further entice advertisers to spend their ad dollars on the most popular social network in the world. Advertisers can now target ads based on mobile OS and also ... See all stories on this topic » | ||
| Tesla's media strategy: build a brand without spending on advertising San Jose Mercury News It's been quite a week for Tesla Motors (TSLA). The Palo Alto-based electric car company claimed it reached profitability for the first time, saw its stock close at an all-time high, unveiled a new financing program and celebrated the opening of its ... See all stories on this topic » | ||
| Will the '70s Be as Unkind to Don Draper as They Were to Real-Life Mad Men? The Atlantic TO THE NAKED EYE, IT MAY APPEAR THAT: On AMC's Mad Men, the creative team at slick Manhattan advertising agency Sterling Cooper Draper Pryce lives the 1960s American dream: They earn a generous, glamorous living by putting their stylish spin on ... See all stories on this topic » | ||
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| Outdoor ad group behind Mt. Rushmore billboard campaign Detroit Free Press The Washington D.C.-based Outdoor Advertising Association of America told The Enquirer in an email they put up the billboards, web page and Facebook page for what turned out to be a fake campaign. The campaign was run without the knowledge of the ... See all stories on this topic » | ||
| IDC Executives to Present "Targeted Advertising Solutions for Radio ... Stockhouse International Datacasting (TSX:IDC) is this year's Gold Sponsor of the Radio PIT (People Integrating Technologies and Solutions) at the 2013 NAB conference. The Radio PIT is one of four educational experiences-along with Pro Audio, Enterprise Computing ... See all stories on this topic » | ||
| Morrisons takes on Tesco over Price Promise advertising The Grocer Morrisons takes on Tesco over Price Promise advertising· Morrisons has questioned Tesco over the accuracy of its latest Price Promise advertising ahead of a possible complaint to the Advertising Standards Authority. Tesco's Price Promise compares a ... See all stories on this topic » | ||
| Twitter's Bruce Daisley refutes... The Drum Speaking at The Albion Society event Twitter 2013 and Beyond yesterday, Daisley, the UK sales director of Twitter, spoke to the gathered audience about the power of the platform in terms of its ability to interact with a TV audience and deliver ... See all stories on this topic » | ||
| Samsung, smartclip team up to expand smart TV advertising globally Rapid tv news Samsung and multiscreen advertising provider smartclip have signed a partnership that covers 19 countries across North America, Europe, Russia and Australia, and will deliver advertising on Samsung Smart TVs and Blu-ray players. Samsung's digital ... See all stories on this topic » | ||
| What type of advertising influences your buying? Fenton Tri County Times "I use word-of-mouth advertising the most. Like if a friend recommends a good restaurant." — Rhonda Mesaeh. Howell. "I'll buy things that I know have health benefits like grapefruit and flax seed." — Lynese Halfacre. Fenton. Because of the economy I ... See all stories on this topic » | ||
| Leela Hotels unveils new brand identity, logo Economic Times A comprehensive plan will guide the transition of the new identity at existing and upcoming properties which also includes signages, advertising creatives, guest facing materials, sales and marketing collaterals, stationery and amenities, the company ... See all stories on this topic » | ||
| New service from Adap.tv aims to provide TV-comparable online video ... The Drum The company is using Nielsen Online Campaign Ratings to provide advertisers with a comparable gross ratings points metric - the traditional means used for TV broadcast audiences - for TV and online video advertising and is one of the first platforms in ... See all stories on this topic » | ||
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| Free seminar helps businesses improve ROI through multi-platform advertising KOB.com In business, it seems like some new "web expert" pops up every day with a silver-bullet solution for your advertising…but you never really hear how businesses like yours have made it work for their business. You've counted on KOB TV since 1948 to lead ... See all stories on this topic » | ||
| Art Directors Club Announces Winner of 92nd Annual Awards Adrants The Art Directors Club has announced the winners of its ADC 92nd Annual Awards for the advertising, interactive, and motion categories. The winners were presented with the coveted Gold and Silver Cubes at the Awards Gala, marking the conclusion of the ... See all stories on this topic » |
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| How Oprah Pitched Herself To Advertisers Last Night [THE BRIEF ... By Laura Stampler It's television upfront season, and Oprah pitched her network to advertisers and media buyers: "Last year I told you it was the biggest climb of my life... Well, we made it." The network's viewership went up 30 percent in 2012, but with 350K ... Advertising | ||
| Social Media Advertising - Spending Statistics and Trends | Visual.ly By gogulf Check out our Infographic "Social Media Advertising– Spending Statistics and Trends" to know how big is the social media advertising industry. Visual.ly - Social Media | ||
| Social Media Advertising Statistics And Trends To Get Your ... By Mary C. Long Social Media Advertising Statistics And Trends To Get Your Company Off Its Duff And Online [INFOGRAPHIC] AllTwitter | ||
| SEO and Social Media: Advertising's New Frontier By John Conor In a time when Google has become so popular its name has mutated into a verb, search engine optimization (SEO) has emerged as a potent new means for both advertisers and marketing innovators to ensure that their message remains ... Blogging Tips | ||
| Advertisement Space Selling | Advertising | Marketing | Sales ena.com www.forexena.com Let me know if you are interested. Freelancer.com - New Projects | ||
| Search Advertising Company SEARCHEN Releases Restructured ... After over a decade of operations, SEARCHEN® has announced a restructured service offering including social media marketing, public relations, website maintenance services and more. | Virtual Strategy Magazine is an online publication ... Virtual-Strategy Magazine - News | ||
| Voice Ads Let You Speak With Mobile Advertisements | Singularity ... By David J. Hill That means consumers and advertisers have a new platform for dialogue that could present creative possibilities for engagement, if done correctly. On the other hand, it could be a new avenue for annoyance by interfering with the user ... Singularity Hub | ||
| Mad Men And The CLIO Awards: How Much Has Really Changed ... By Ponta Abadi The CLIO Awards, arguably the world's best-known advertising honors, will have its 54th annual ceremony on May 15. This year's 10 juries are led by, count 'em, 10 men. Just 16 of the 69 other jurors are women, and only two of the panels ... Ms. Magazine Blog | ||
| Beyoncé Meets Her Beautiful Ghosts of the Past in a New Pepsi's ... By Anna Rudenko While this advertising is the first phase of our wide-ranging collaboration, we are also incubating a lot of other cool creative content together to entertain our fans, create indelible moments and continue to shape pop culture," shared Brad ... POPSOP—Fastest News on Brands:... |
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| TV Advertising Keeps Growing as Mobile Boosts Digital Video ... eMarketer's latest ad spending forecast projects continued, if moderate, growth for US TV ad spending, which will remain larger than digital ad spending through ... www.emarketer.com/Article/TV-Advertising.../1009780 | ||
| Increasing Engagement In Web Advertising The Atlantic published an interesting chart comparing print advertising spend with internet advertising spend: So, print advertising is tanking. Internet advertising... www.seobook.com/most-effective-advertising | ||
| Denver airport turns on four LED advertising screens in terminal ... Passengers waiting in the security line at Denver International Airport can pass the time by either watching travelers slog through the tedious process or as of ... www.denverpost.com/.../denver-airport-turns-four-led-adverti... | ||
| Easter Egg Print Advertising | The Inspiration Room Here's a selection of print advertisements featuring Easter eggs, from Switzerland , Sweden, Germany, Belgium, Brazil and the UK. We have ads from chocolate ... theinspirationroom.com/daily/.../easter-egg-print-advertising/ | ||
| Advertising | SmartBrief U.S.-based companies with global reach are the intended clients for MediaCom Worldwide's new international unit based. Fraser Riddell, formerly the global ... www.smartbrief.com/industry/advertising |
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