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Google Alert - Advertising

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News35 new results for Advertising
 
Let's Junk Junk-Food Advertising to Kids
Huffington Post
That may be a 15 percent decrease from the $2.1 billion spent in 2006, but that doesn't mean advertisers are getting softer. They're getting savvier. Interactive game websites for kids, Internet advertising, and product placement in movies, video games ...
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Outdoor Ads: Lots of Long-Term Potential
Investorplace.com
Shares of Clear Channel Outdoor (NYSE:CCO) and Lamar Advertising (NASDAQ:LAMR) — two pure plays in the sector — are trading either above or near their 52-week price targets. And CBS (NYSE:CBS), which is spinning off its Outdoor business into a ...
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U.S. Army, Target, others advertising on pirate sites
CSO
March 29, 2013 — CSO — More than 50 government and corporate advertisers have been spotted advertising on pirate websites, according to a report released Thursday by the Annenberg Innovation Lab at the University of Southern California. Among the ...
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American Advertising Federation of Wichita skips ADDYs, district awards them
The Wichita Eagle (blog)
WICHITA — This time of year traditionally has been when the Wichita advertising community gathers for its annual awards to honor some of the best work of the previous year. This year, though, there's no dinner, cocktail hour or gathering of any sort ...
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National media attention like free advertising for FGCU
Naples Daily News
Indianapolis-based Butler University, which went to the Final Four in 2010, estimated that the school received $450 million in free advertising as a result of its run. Applications increased from 6,760 in 2010 to 9.682 in 2012 fueled by two appearances ...
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Great Advertising Is Both Local and Global
blogs.hbr.org (blog)
It's hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. Global brand advertising can rarely ...
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Four Contenders Flock to Detroit To Pitch Cadillac Advertising Account
AdAge.com
The key decision makers at Cadillac will include VP-Global Bob Ferguson, Director of Advertising Craig Bierley and VP-Marketing Don Butler. "It's a good time to kind of evaluate where we are at," James Vurpillat, global marketing director of Cadillac ...
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AdAge.com
Online advertising in Apac to grow to $60 billion by 2017: Forrester
Times of India
NEW DELHI: By 2017, marketers advertising with online display and search media in India, Australia, South Korea, Japan, and China will grow their investments at 23 per cent compound annual growth rate ( CAGR) to nearly $60 billion. This growth rate is ...
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Times of India
Chirpy Twitter Ad Report Perks Up IPO Prospects
CIO Today
Mobile advertising revenue is climbing for microblogging company Twitter, boding well for an IPO. Twitter's mobile ad revenue was zilch in 2011. This year, mobile is expected to make up to 53 percent of Twitter's total ad revenue and by 2015, more than ...
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CIO Today
How Facebook Is Replacing Ad Agencies With Robots
Business Insider
A lot of design jobs that used to be about making magazine and TV ads were destroyed in favor of digital advertising jobs. On Facebook, however, these jobs are often not needed by major advertisers. If you're an e-commerce site selling shoes, you want ...
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Business Insider
NAD recommends Tempur-Pedic drop certain advertising claims
Furniture Today
NEW YORK — The National Advertising Division has recommended that Tempur-Pedic modify or discontinue certain advertising claims for the company's premium memory foam mattresses. NAD is an investigative unit of the advertising industry's system of ...
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B2B Advertising: Where Bad Stock Goes to Die
Business Review USA
Welcome to most business-to-business advertising: where bad stock shots go to die and where the oft-repeated executional mantra seems to be "show our stuff and show people like us using our stuff." Why do a vast majority of B2B advertisers seem to ...
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'No' a buoyant tale of advertising, politics and irony
HeraldNet
The 1988 Chilean referendum on whether to keep strongman Augusto Pinochet in power gets an unexpectedly buoyant treatment here; the campaign to oust Pinochet is aided by an advertising man (Gael Garcia Bernal) who sells an upbeat take on the ...
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Dangerous stablemates in racing
Herald Sun
Sports betting advertising is now doing for sport what alcohol and cigarettes did in the 70s and 80s. If your children watch the footy, they will soon believe betting and footy are bed partners, that watching one without the other is just not sport ...
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Native Advertising is Broken: Six Steps to Fix It
Adrants
Writing for HubSpot, I've explored what's wrong with current iterations of native advertising and what we can do to fix it. Native advertising, of course, all the rage these days. Companies like BuzzFeed and ShareThrough have based their business ...
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From Advertising to Einstein
Authorlink
The former Madison Avenue copywriter responsible for one of the most iconic campaigns in advertising—yes, the E. F. Hutton line is hers—has emerged as an exciting, fresh voice in the field of picture book biography. With 2008's award-winning Manfish ...
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A&P approves arts festival, advertising requests
Stuttgart Daily Leader
The Stuttgart Advertising and Promotion Commission approved two applications Thursday for a total of $5,000. The Arts Center of the Grand Prairie will build a website thanks to the money available. Charles Law, director of the Arts Center of the Grand ...
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Police investigating man advertising girls for sex
WSB Radio
Gwinnett County Police are investigating a 31-year old man who's accused of advertising opportunities for teenage girls to make money in exchange for sex. The ads were placed on various websites including Craigslist and Backpage. Gwinnett County Police ...
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Utah Launches The Mighty Five Advertising Campaign
Utah Pulse
The Utah Office of Tourism launched a $3.1 million spring/summer regional advertising campaign to promote Utah's five national parks known as The Mighty Five™. The campaign will include TV commercials in Los Angeles, Denver, Phoenix, Portland, San ...
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Ford's Indian advertising campaign ill-advised
South China Morning Post
If it was publicity Ford Motors was seeking, it got it in trunk loads. For the launch of its Figo model, the Indian unit of the American carmaker must have wanted special attention paid to the bigger storage area. But the advertising agencies employed ...
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3 things the mobile industry can learn about advertising from gaming
VentureBeat
Diana LaGattuta is vice president of marketing at NativeX. On March 20, we rebranded our company to NativeX, a name that reflects the type of native in-app advertising we provide. As I expected, the evening of our launch, I received a message from a ...
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VentureBeat
Ethical Advertising: Does it Really Matter?
Business 2 Community
Ethical Advertising: Does it Really Matter? image activia yogurt Earlier this week Scott raised the issue of ethics in business and talked about Rotary's motto Service Above Self. The motto is supported by Rotary's Four Way Test: Is it the truth? Is it ...
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Business 2 Community
Newspaper staff recognized for advertising excellence
Watauga Democrat
Members of the advertising and design staffs for Mountain Times Publications include, from left, Rex Goss, general manager at the Ashe Mountain Times; Rick Tobin, advertising sales; Meleah Petty, creative services; Lisa Randolph, Web sales; Deck Moser, ...
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Truth in Beer Advertising From Newcastle Brown Ale
CSPnet.com
At the heart of the No Bollocks 2013 campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using ...
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CDC Adds New Ads to Successful Anti-Smoking Campaign
Adweek
Soon after the government abandoned the court fight over its proposed scary warning labels on cigarette packages, it returned to what works: advertising. The Centers for Disease Control will launch Monday a second media campaign aimed at persuading ...
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AD OF THE DAY: Parker Posey Struggles With A Man Who Can Only Speak In ...
Business Insider
Due out May 10 in theaters (and May 6 on VOD), the movie features Bruce Greenwood (of Star Trek) as the CEO of a major advertising agency who disappears without a trace. He is found one year later, by Parker Posey, unconscious in front of a wall of TVs.
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Ad Rates Sinking, More Websites Explore Ad-Free Business
AdAge.com
But ad-free experiments are taking root faster among smaller publishers and blogs, for whom the economics of digital advertising can be particularly punishing. You wouldn't call it a sea change, but there is a lot of splashing in the waves. The popular ...
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District 87 Enters New Scoreboard Advertising Deal
Patch.com
According to the Daily Herald, the District 87 school board voted last fall to approve an eight-year agreement with iHigh for coordination of advertising sponsorships for eight scoreboards at the four district high schools. But since then the company ...
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Amazon Reviews $300 Million Media Account
AdAge.com
In 2011, it spent $777.6 million on total U.S. advertising, including measured and unmeasured spending, according to the Ad Age DataCenter. The DataCenter also reported an uptick in measured-media spending in 2011 from $161.7 million in 2010 to $199.5 ...
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Internet advertising hit $99 billion in 2012, GroupM finds
The Drum
Research from GroupM unveiled this week has found that internet advertising in 2012 hit $99 billion, accounting for 19.5 per cent of all global measured advertising expenditures. The study also predicted that in 2013 digital advertising spending will ...
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The Drum
Customer 'delight' better draw than ad, says consultant
Champaign/Urbana News-Gazette
CHAMPAIGN — Advertising won't do a business much good — and could even hurt it — if the business isn't providing good service in the first place, business consultant Tim Miles said. "I'm not saying, don't do any advertising at all. It can be an ...
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Champaign/Urbana News-Gazette
NJ gun seller: Anti-gun Comcast won't let disaster go to waste
Washington Examiner
Comcast, which has cornered the market on advertising in the New Jersey community, is using the Newtown tragedy to enforce their anti-gun views on advertisers, Dunham said. "They just didn't let a disaster go unused," he said. Comcast didn't negotiate ...
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TechCrunch: MeetMe Launches In-Feed Advertising
Digital Media Wire
meetme_ss TechCrunch reports that MeetMe, the social discovery service is introducing in-feed advertising where ads are placed within the context of the application itself, where the user comes across the ads while scrolling. MeetMe CEO Geoff Cook said ...
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Digital Media Wire
Is Google's agreement with French publishers exportable to the US?
Poynter.org (blog)
Extrapolating from estimates by French news industry analyst Frederic Filloux, scaling up such a fund in the same proportion to U.S. newspaper industry's advertising revenues would cost Google at least $2.6 billion. My question is rhetorical. The ...
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SeniorMarketing.com's Kevin Williams Cites Lack of Segmentation as Tragic ...
The Herald | HeraldOnline.com
SeniorMarketing.com's Kevin Williams Cites Lack of Segmentation as Tragic Flaw in Many Senior Living Communities' Advertising Strategies. Published: March 29, 2013. 2013-03-29T12:41:57Z. SeniorMarketing.com. Tweet · 0 Comments E-mail Print ...
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Blogs8 new results for Advertising
 
Wine Pairing - Inspired Infographic Advertising - Blog About ...
By Randy
Infographics blog covering infographics, data visualization and visual thinking. Charts and graphs communicate data, infographics turn data into information.
Cool Infographics
Blazing Cat Fur: Truth in advertising...
By Blazing Cat Fur
Truth in advertising... An honest cable company - it's US but entirely applicable to Canada. h/t Iowntheworld. >> Posted by Blazing Cat Fur at 8:19 PM | add a comment | link to this post | send email |. >> Post a Comment. Newer Post Older Post ...
Blazing Cat Fur
Truth In Advertising | Penn Quarter Living
By Columbo
PS Sign. We thought this sign outside of Penn Social (801 E ST NW) fit today perfectly. It is a nice day outside for the first time in forever, but we're jealous of those who have the day off and get to enjoy some of it inside Penn Social. While the ...
Penn Quarter Living
announcing** retrokimmer.com advertising packages!!!
By Retro Kimmer
29 March 2013. **ANNOUNCING** RETROKIMMER.COM ADVERTISING PACKAGES!!! Retro Kimmer. Posted by Retro Kimmer at 1:57 PM · Email ThisBlogThis!Share to TwitterShare to Facebook. Reactions: No comments: Post a Comment ...
RETROKIMMER.COM
Events : The Future of Digital Advertising– Nicolas Bidon, MD Xavis ...
By Will Corry
The Future of Digital Advertising to be Unveiled on April 23 With a Keynote from Nicolas Bidon, MD Xavis UK at AdMonsters OPS London. For the full programme at.
TheMarketingblog
Darwin: World Water Day - I Believe in Advertising
By Filippo
Despite being a renewable resource, the world's water supplies are limited. The waste of water impair the life in all the planet. To alert people to understand that they need use in a conscious way, were distributed bottles of mineral water.
I Believe in Advertising | ONLY...
Bedazzled Billboard Advertising - The Sparklemasters Sequinned ...
Sparklemasters Sequinned Billboards - The Sparklemasters sequinned billboards have revolutionized dull paper advertising with a new 3D attention-grabbing form. The device, created by ...
TREND HUNTER - The Latest Trends
Red Door Interactive Wins Two Awards for Strategic Cross-Platform ...
By Red Door
Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, was recognized in the Web Marketing Association's annual Internet Advertising Competition (IAC), winning the ...
Red Door Interactive

Web2 new results for Advertising
 
Native Advertising Is Broken: Here's How to Fix It
Learn how to use inbound marketing and native advertising together to drive measurable results.
blog.hubspot.com/native-advertising-broken-how-to-fix-it
How To - Advertise on the Yahoo! Bing Network - Microsoft
What's new in Bing Ads? Each release of Bing Ads offers new and enhanced features. Common questions about Bing Ads. Bing Ads is the application you use ...
advertise.bingads.microsoft.com/en-us/how-to


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