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| Chevrolet consolidates advertising under one roof Chicago Tribune DETROIT (Reuters) - General Motors Co's Chevrolet brand is consolidating its global advertising, undoing a partnership created a year ago between Interpublic Group's McCann Worldgroup and Omnicom Group's Goodby, Silverstein & Partners. McCann on ... See all stories on this topic » | ||
| Chevy advertising account goes to McCann Automotive News DETROIT -- The advertising joint venture formed last year to handle Chevrolet's creative advertising has split apart, with McCann Worldgroup emerging as the lead agency for the bow-tie brand globally. McCann said today that it has taken full ownership ... See all stories on this topic » | ||
| A New Advertising Model for All PC Magazine Given the state of advertising today, Google should instead ask why people need or want this software. As I was paging through my collection of old magazines, I noticed that many of them crammed the advertisements in the very front or the very back of ... See all stories on this topic » | ||
| Your Voice | The DP should change its advertising policies The Daily Pennsylvanian I was extremely disturbed to see the xenophobic, propagandistic ad that was published in The Daily Pennsylvanian on Monday. It portrayed isolated instances of violence by Muslims acting outside of permissible Islamic doctrine as the norm, and by doing ... See all stories on this topic » | ||
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| Google Searches Beyond AdWords Rachel Metz MIT Technology Review Project lead Aman Govil says Art Copy & Code, introduced this month, is meant to show how advertising and marketing can be more relevant in a technology-rich and highly connected world. A few video demos are featured on the site, including one in which ... See all stories on this topic » | ||
| No: How American-Style Advertising Helped Overthrow Pinochet D Magazine Enter the young skateboarding advertising creative Rene Saavedra (Gael Garcia Bernal). Recognized as an up-and-coming talent in advertising, Rene is asked to take some time off from designing ads for microwave campaigns and come up with ideas for the ... See all stories on this topic » | ||
| Tech: Samsung Galaxy S4 Will Boost M… Adweek While mobile advertising players eagerly await the full details, overall they seem pretty stoked about what the new handheld device could mean to their industry. And why wouldn't they? The world keeps on becoming more mobile—once a mere niche that ... See all stories on this topic » | ||
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| Mizzou j-school student discovers she's advertising MBAs at another school Poynter.org This surprised Eid, a student at the University of Missouri's graduate program in journalism. She did attend Webster for her undergrad work and remembers being photographed for a photo she thought "was to hang in the school's communications building ... See all stories on this topic » | ||
| PUC students earn ADDY advertising competition awards nwitimes.com Purdue Calumet's Agency 429 is comprised of students primarily from the university's Departments of Communication & Creative Arts and Marketing, Human Resources & Management. The Agency 429 student advertising award tally (from 2007-13) is now 17 ... See all stories on this topic » | ||
| Native Advertising Strategies For Mobile Devices Forbes If you work in the media or marketing media industry, chances are that unless you've been living under a rock for the last year, you're familiar with the phrase "native advertising." After a decade of irritating pop-ups and unsightly banners ... See all stories on this topic » | ||
| Media buy tax dropped, but advertising services still on the table Greater Baton Rouge Business Report When Gov. Bobby Jindal unveils details of his tax code revamp to lawmakers today, it will not include a new tax on media advertising buys, says American Advertising Federation of Baton Rouge President Hunter Territo. At least, that's what Territo says ... See all stories on this topic » | ||
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| eBay: We Tested Google Advertising& It Didn't Pay Marketing Vox News eBay has been one of the largest advertisers on Google, but that might not be the case for much longer. It decided to do an A-B split test to determine how many of those clicks they would have eventually seen even without those paid placements; even ... See all stories on this topic » | ||
| advertising market-2013 outlook GlobalPost (Globalpost/GlobalPost). What do you think? SEOUL, March 15 (Yonhap) -- A majority of major corporate advertisers in South Korea plan to cut down on their advertising budget for this year mainly due to a prolonged economic downturn, a poll showed Friday. See all stories on this topic » | ||
| Magazine Tablet Editions' Top Interactive Ads AdAge.com As magazines tablet editions grow, so too are advertisers' attempts to interact with tablet readers. Now the first-ever Starch Digital data from GfK MRI Starch Advertising Research is revealing how ads get the most readers to open websites, pull up ... See all stories on this topic » | ||
| Advertising Week - Znaptag is Smoking Hot! PR Newswire (press release) Znaptag, the leading technology company in in-image advertising has been nominated as one of four rising stars within mobile advertising technology by DMR Partners. Znaptag will showcase its solutions and compete for top honors during Advertising Week ... See all stories on this topic » | ||
| Advertisers oppose Mozilla's proposed privacy changes InternetRetailer.com A new privacy feature for Mozilla's Firefox web browser could make life harder for online marketers, according to the Interactive Advertising Bureau, a trade group. Mozilla, the nonprofit organization that maintains the Firefox browser, says it is ... See all stories on this topic » | ||
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| Samsung Launches its Galaxy Note II in Spain Using DG's Advertising Technology ADOTAS DG announced today that Samsung is relying on its advertising technology to power the launch of Samsung's Galaxy Note II phone in Spain. In a tireless search for creative innovation, Samsung is working with Starcom and DG MediaMind technology due to ... See all stories on this topic » | ||
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| Which Brands 'Get' Social Media? Amex, Audi, Griffin's, Say Facebook, Twitter ... AdAge.com He referenced Ricochet, a product the Times launched last April that lets advertisers bind their ads to specific articles from a publisher's archive for a period of time. The technology then creates a unique URL for the selected articles, which the ... See all stories on this topic » | ||
| FTC Announces Guidelines for Mobile, Social Advertising NACS Online "Advertisers are responsible for ensuring that their messages are truthful and not deceptive," the agency said in updated guidelines issued earlier this week, adding that it would take action against companies that violate consumer protection laws. See all stories on this topic » | ||
| Devi Kroell Presents Spring Summer 2013 Advertising Campaign PR Newswire (press release) MILAN, March 14, 2013 /PRNewswire/ -- Accessories brand Devi Kroell is pleased to announce the launch of their Spring Summer 2013 advertising campaign, featuring model Zuzanna Bijoch , styled by Elissa Santisi and shot by the former art director of ... See all stories on this topic » | ||
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| The Chaser Takes On Apple Advertising Gizmodo Australia The lads from The Chaser are back with their new show, The Checkout. It's set to start airing next week on the ABC, but the boys couldn't resist putting their first Apple-related teaser out there this week. Here's a bit of truth in advertising from The ... See all stories on this topic » |
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| Here's The FTC's Solution For Twitter Advertisers Who Can't Fit ... By Jim Edwards The FTC has a solution for Twitter advertisers who have been freaking out at the idea of trying to squish legal disclaimers into tweets. Just use "Ad:" at the beginning of a tweet. Twitter launched a big update to its ad center, which marketers use ... Advertising | ||
| The Impact Of No More Third-Party Cookie Targeting In Firefox By John Ebbert The internet economy has matured to depend so heavily on this type of advertising, parties on either side must not act unilaterally with crude changes, or else privacy could devolve into a cat-and-mouse game. Browsers will add obstructions, ... AdExchanger: News and Views on... | ||
| Coke Seeks World Peace Via Vending Machines ... - Advertising Age Coke quietly posted this teaser video back in late December, but sources suggest a bigger announcement is coming soon. Advertising Age - Latest News | ||
| A Yelp-Like Service for CMOs to Rate Agencies Is ... - Advertising Age By nzmuda@adage.com (Natalie Zmuda) The CMO Club has launched a private "vendor-rating program" to let clients share recommendations on creative, media, and digital agencies. Advertising Age - Complete Feed | ||
| Samsung Galaxy S4: What Will it Mean for Mobile Advertising... By MikeR Tonight at Radio City Music Hall in New York, Samsung's newest flagship smartphone - the Galaxy S4 - will be formally unveiled, along with its rumored 5-inch. Mobile Marketing Watch | ||
| RFL: Your Recruitment Advertising is Failing If… | The Recruiters ... By The Recruiters Lounge I just can't hold it in any longer. Through dealing with hundreds of employers over the last few years, providing guidance and education on recruitment advertising and employment branding, I have become a rather tough critic of the job ads ... The Recruiters Lounge | ||
| A Post-Advertising World? | joannejacobs.net By admin But the thing about advertisements is that they do a very good job of letting you know about a product, a brand or a concept. The reality is that for the vast majority of goods and services out there, you will have seen an advertisement or at least ... joannejacobs.net | ||
| Bugles: Edible, Hours, Plastic - I Believe in Advertising By Filippo Bugles is a quirky, odd shaped snack from General Mills that's been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn't remember playing with ... I Believe in Advertising | ONLY... | ||
| How and Why We Track From the CEO of an Ad "Tracking ... By Paul Pellman Third-party cookies traditionally are set by advertising companies and analytics firms, such as mine, to help understand what is happening on a website over a certain period of time. Prior to Mozilla's announcement, only Safari blocked ... AllThingsD | ||
| Facebook Redesigns Continue With Timeline: Community ... By Michelle Stinson Ross Advertising will benefit from more complete user identities. Community Managers will find more ... The influx of fresh user data will give savvy advertisers even better targeting buckets to mine for optimum ROI. Just think how much better your ... Search Engine Journal |
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| Top Instagram Photographers In Advertising - Business Insider Advertisers Point Out Hypocrisy Of Firefox Blocking Cookies — It Used To Have ... Follow us on Facebook and get updates from Advertising posted directly to ... www.businessinsider.com/top-instagram-photographers-in-adv... | ||
| Advertising Managers | Contact Advertising | NewsObserver.com Contact the Advertising Department (919) 836-5600 or (800) 736-2602 Fax: (919 ) 836-5689. www.newsobserver.com/2013/03/.../advertising-managers.htm... | ||
| CoxReps Launches New Cross-Platform Advertising Solutions | Cox ... NEW YORK– March 6, 2013 – CoxReps is launching an ambitious strategy to deliver multi-screen advertising solutions that target audiences with pinpoint ... www.coxmediagroup.com/news/cmg-press...so/nWh26/ | ||
| Kantar Media Reports U.S. Advertising Expenditures Increased 3 ... "The advertising market has grown for three consecutive years and in 2012 it added more than $4 billion in spend, with the Summer Olympics and political ... kantarmediana.com/.../us-advertising-expenditures-increased-3... | ||
| .com Disclosures: How to Make Effective Disclosures in Digital ... one desires, and advances in mobile technology allow advertisers to reach ... The general principles of advertising law apply online, but new issues arise almost ... online.wsj.com/public/resources/.../20130312disclosures.pdf | ||
| Advertise with Roadracing World Roadracing World is your direct line to licensed road racers and serious high- performance enthusiasts, riders who spend money on their motorcycles. www.roadracingworld.com/magazine/advertising/ |
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