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News29 new results for Marketing
 
HTC: Samsung spent money on marketing, not innovation
CNET
Scroll Left Scroll Right. HTC is an underdog position despite a strong offering in the One. As with last year, the company continues to get outmuscled on the marketing front, where Samsung dominates the radio and television airwaves with its commercials.
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Ecommerce Marketing Checklist for 2013
Forbes
As the ecommerce industry continues to grow it becomes increasingly important for digital marketers take note of, and capitalize on, emerging marketing trends. The web is changing more quickly than anyone could have expected, and it can be increasingly ...
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Why Your Marketing Campaign Sucks
TechCrunch
Editor's Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at his Startup Blog, BothSidesoftheTable. Creating awareness for your brand and products is one of the lifebloods of ...
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Ad firms handling Chevrolet marketing confirm split
Detroit Free Press
New York-based McCann Worldgroup, a unit of Interpublic Group, released a statement this afternoon confirming that it "will assume sole responsibility" for Commonwealth, a 50-50 partnership established by former GM Chief Marketing Officer Joel Ewanick ...
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Apple marketing chief attacks Android before Samsung launch
The Guardian
Apple's marketing chief Phil Schiller has made a surprising attack on Android, and by implication Samsung, just hours before the launch of the Korean rival's latest flagship phone, saying that the Android experience "isn't as good as an iPhone" and ...
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The Guardian
Samsung's event marketing makes Apple's hype look tame
Fortune (blog)
FORTUNE -- Steve Jobs, the past master of high-tech event marketing, was famous for treating the launch of Apple's (AAPL) new products as if they were Broadway openings, although lately Apple has been moving its events to smaller and smaller venues.
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Apple's marketing honcho Schiller attacks Android, Samsung
Register
"At Apple we know that it's not just enough to have products pumped out in large numbers," Apple's marketing headman Phil Schiller said in a rare interview with Reuters on Wednesday. "You have to love and use them. There is a lot of data showing a big ...
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TDP chief gives marketing tips to toddy tappers
The Hindu
Telugu Desam Party (TDP) president N. Chandrababu Naidu donned the role of management guru and gave away tips to toddy tappers. Using the jargon of toddy tappers richly, Mr. Naidu shared his views on marketing of neera. The toddy tappers toil day and ...
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The Hindu
The Best Companies Combine Marketing and Strategy
blogs.hbr.org (blog)
Marketing came out of sales: given that a company wanted to sell stuff to customers, how could it think about doing that in an intellectually rigorous and planned way? The answer that emerged in the late 1940s was a thoughtful 'marketing mix' which ...
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blogs.hbr.org (blog)
Analyst: Less marketing from Sprint is OK 'for now'
Kansas City Business Journal
But in the case of Sprint Nextel Corp.'s marketing strategy, less is wise, according to telecommunications analyst Jennifer Fritzsche. In a Thursday note to investors, Fritzsche said Overland Park-based Sprint (NYSE: S) had pulled back on marketing and ...
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BRIEF-EMA says Vanda withdraws Fanaptum marketing authorisation application
Reuters
Stocks » · Regulatory News » · Markets ». LONDON, March 14 | Thu Mar 14, 2013 1:22pm EDT. LONDON, March 14 (Reuters) - Vanda Pharmaceuticals Inc : * Withdraws its marketing authorisation application for fanaptum. Stocks · Regulatory News · Markets ...
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It's Not About You: The Great Marketing Mistake
Forbes
A major mistake that many entrepreneurs make — and don't realize — is marketing themselves, not their business. They forget that a business is not about them, it's about serving their customers. It's not about who you are or what you do — it's about ...
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Canadian Doc Maker's Endeavour Marketing Winds Down With Creditor Notice
Hollywood Reporter
But his other job is in Canadian advertising as president of the firm Endeavour Marketing and Communications, which is winding down its operations. A proof of claim, signed by company chairman Larry Latowsky and obtained by The Hollywood Reporter ...
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Hollywood Reporter
P&G UK exec describes how marketing is changing
Business Courier of Cincinnati (blog)
The downtown Cincinnati-based company (NYSE: PG) is putting more effort into digital and mobile marketing, she said. But it's often in ways that complement traditional channels, since people are watching more TV on their phones and reading newspapers ...
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Oracle pinches Nirvanix's marketing VP
Register
Oracle has lured Steve Zivanic away from his marketing VP position at enterprise cloud startup Nirvanix. He joins the technology juggernaut as a VP in its Storage Hardware Systems Business Group - home to the Exastuff stuff and storage arrays.
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Apple, Samsung marketing hype viewed as 'moving in opposite directions'
Apple Insider
The contrast of styles led Philip Elmer-Dewitt of Apple 2.0 to observe that Samsung's marketing has made Apple look "tame." As part of Samsung's hype, the company sent a "flash mob" of dancers into Times Square, wearing jackets with the number "4" on ...
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Apple Insider
Google Launches New Marketing Hub for Advertisers
Motley Fool
As Google's hub for all things marketing, Think Insights brings together Google's research, strategic perspectives, and interviews with innovators and experts. Every week, the search giant will feature several stories that spans different industries ...
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Why Do Some Managers Use More Marketing and Financial Metrics To Evaluate ...
The Herald | HeraldOnline.com
While several professional organizations (Journal of Marketing, Marketing Science Institute, Institute for Study of Business Markets) and practitioners surveyed in 2007 Deloitte and 2009 Lenskold/Market Sphere studies advocate greater need for metrics ...
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Marketing professionals to converge on Wichita
Wichita Business Journal (blog)
The Society for Marketing Professional Services' Missouri Valley Regional Conference will be held in Wichita next month for the first time. The event — geared toward marketing professionals in architecture, engineering and construction, but open to ...
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Marketing Directors picks up three new Brooklyn assignments
Real Estate Weekly
The firm will provide development phase advisory, marketing and on-site leasing services at 250 North 10th Street in Williamsburg developed by LCOR, which will be available for rent in Fall 2013; 800 Union Street in Park Slope, a six-story, 28-unit ...
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Real Estate Weekly
Ackman Likens Herbalife to Shuttered Marketing Firm
CNBC.com
In a presentation called "Side-By-Side: A Comparison of Fortune Hi-Tech Marketing and Herbalife," Ackman listed how the two companies are alike in terms of the riches they promise and the small number of distributors who ever attain them. The Federal ...
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CNBC.com
European Commission acts to stop marketing scams
EU News
Five years after it entered into force, the Commission reviewed the application of the Unfair Commercial Practices Directive and announced plans to step up enforcement of the rules to increase citizens' trust when shopping in Europe's internal market.
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EU News
Sam Zales will lead Hub marketing software firm ClickSquared
Boston Globe
ClickSquared, a Boston company that makes marketing software, said Thursday that its board has chosen Sam Zales to be its new CEO. Zales succeeds Wayne Townsend, who had served as ClickSquared's chief executive since 2008. Most recently, Zales ...
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History Channel's 'The Bible' Is a Marketing Miracle
Businessweek (blog)
Burnett hasn't just re-created Gibson's righteous bloodshed, he's also adopted The Passion's marketing methods. The producers linked up with faith-based groups, distributed study guides, and previewed the series at churches. They courted big-name ...
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Upcoming Marketing Seminar to be presented by Sue Huff
Naples Daily News
Sue Huff of E. Sue Huff & Associates will present a seminar for the Center for Nonprofit Excellence (CNE) on April 11th. "Marketing that WORKS" will be held from 9:30 – 11:30 a.m. at the Community Foundation office located at 2400 Tamiami Trail North ...
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Marketing Day: March 14, 2013
Marketing Land
Mar 14, 2013 at 5:03pm ET by Matt McGee · Tweet. Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Digg: We're Building A Google Reader ...
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Tax savings sought on new $3.4 million marketing headquarters
News Sentinel
A marketing agency building a new $3.4 million headquarters near the General Motors plant would save about $320,000 over 10 years if Allen County Council approves a tax "phase in" for the project March 21. Britton Marketing& Design group previously ...
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SDL Combines Core Marketing Solutions into New Suite
CMSWire
By combining these three applications into a tightly integrated suite, SDL hopes marketers will obtain a cohesive, holistic view of customer behavior and demographic data from varied touchpoints — such as website, social media and mobile device. With ...
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Sekunjalo subsidiary buys digital marketing agency
BDlive
JSE-listed Sekunjalo Investments on Thursday said its subsidiary Saratoga Software had bought a majority stake in digital marketing agency World Wide Creative for an undisclosed sum. Sekunjalo Technology Solutions Group CEO Andrew Connold said ...
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Blogs14 new results for Marketing
 
Apple marketing chief lambasts Android ahead of Galaxy S4 ...
By Trevor Mogg
Phil Schiller, Apple's senior vice president of worldwide marketing, doesn't often give interviews. The day before Samsung unveils its flagship Galaxy S4 handset, however, he decided to voice a few choice words about Android.
Segall: Apple marketing has lost its sense of humor; copying Apple ...
By MacDailyNews
Judging from Apple's marketing since Steve left the building, he does not. Therefore, Cook needs to find a marketing guru to take Steve's place, conduct these Wednesday meetings, and hold his marketing peoples' feet to the fire until he/she is ...
MacDailyNews
Book Marketing Internship - InkwaterPress
By JWilliams
Inkwater Press is seeking marketing interns to assist the press in a variety of publicity campaigns. We are seeking dedicated students and other publishing professionals with strong technical skills who have a firm grasp on book marketing, ...
InkwaterPress
Are the Social Media Advertising Changes Good ... - Marketing Pilgrim
By Jon Parks
Like many, I read Twitter's recent announcement of its opening up its advertising API to 3rd party networks with great interest. ...
Marketing Pilgrim - Internet...
How to Measure the ROI of Your Marketing Programs - B2B Marketing
By Jon Miller (@jonmiller)
Measuring the contribution that a marketing program has on revenue is the holy grail of marketing measurement. Learn what you should be looking at when measuring.
Modern B2B Marketing - Marketo...
'Recharge' - Our New Marketing Campaign | City of Busselton
By meredith.dixon
Holiday makers looking for the perfect place to 'Recharge' will find nowhere better than the City of Busselton! This is the message at the centre of a new marketing campaign due to be launched by the City's Marketing and Events Reference ...
City of Busselton
Apple Marketing Chief Blasts Google, Samsung for Fragmented ...
By Anton Shilov
Phil Schiller: Samsung Galaxy S IV Will Ship with a Year-Old Operating System.
X-bit labs
How Financial Marketers Can Hit The Bullseye With Contextual ...
By Editor
One of the main online challenges for financial marketers is how to pinpoint exactly who the customers are visiting your site, and what they are really looking for. Data from your public-facing site can shed some insight into users' interests.
The Financial Brand: Marketing...
Fun Marketing Projects for Accounting Practices - CPA Site Solutions
By Kenny
Marketing doesn't have to be unpleasant. If you relax and let it become about nurturing relationships than finding clients you may just even enjoy it.
CPA Websites - Tips for Accountants'...
New measures against marketing scams | New Europe
By Karafillis Giannoulis
Marketing scams such as fake "free" offers, advertisements for products which cannot be supplied, and exhortation of children will be under stricter control, according to the European Commission. The Commission will aim to strengthen ...
Articles
Marketing blog #3: Disney Princesses now look different!! - UBC Blogs
By Amy Li
This picture stopped me when I was scroling through Karen's blog. I've always loved watching Disney movies, especailly the princess series. All of the princesses looks so gorgeous and elegant. However…..When i look more closely to this ...
Amy in Sauder!
Keys To Success In Your Network Marketing Career | Starting ...
By admin
Concentrate your efforts for your network marketing business on brand new clients, and don't focus solely on family and friends. This will bring your circle new money. Your goal should be to get new customers and solid leads. When you focus ...
Starting-Business
Snipp launches mobile marketing solution targeted to wine industry ...
Mobile marketing services firm Snipp Interactive (CVE:SPN) has unveiled today the launch of SnippWine - a full service solution that the company says is designed to meet the mobile marketing needs of the wine industry.
Proactiveinvestors USA & Canada website
In brief: Bill covering marketing calls heads to Idaho governor - The ...
BOISE – Telephone, cable and other telecom companies would be able to make commercial solicitation calls to their existing Idaho customers even if they're on the state's "do not call" list, under legislation that passed the Idaho Senate 29-6 ...
Spokesman.com: Latest stories

Web2 new results for Marketing
 
Pre-Marketing: Buying Twinkies - The Term Sheet: Fortune's deals ...
Buyout access: Carlyle Group lowers velvet rope * Morgan Stanley: U.S. economy nearing "inflection point" * Hostess selling snack unit: Twinkies to return this ...
finance.fortune.cnn.com/.../pre-marketing-buying-twinkies/
The Future of Social Media Marketing According to HubSpot's CMO
Learn what the future of social media might be -- in just 6 words -- according to CMO Mike Volpe of HubSpot.
blog.hubspot.com/.../The-Future-of-Social-Media-Marketing-...


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