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The Brilliant Marketing of Google Glass: Demand Before Supply
Forbes
Most brands struggle to get appropriate attention for their new ideas. Typically, new products have a highly orchestrated PR strategy, calling in favors from influencers and media, and drawing crowds by having The Black Eyed Peas or Pearl Jam play at ...
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Forbes
Lithium Ion Battery Makers Have Trouble Marketing Them After Boeing Incidents
NPR
Federal stimulus money has helped cut the high cost of lithium-ion batteries, but not nearly enough to make electric cars affordable. Now there's an abundance of advanced battery manufacturers and not enough major companies to buy them. Many plants in ...
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Think Before Adopting the Latest Marketing Fad
TIME
Sometimes, marketing strategies are dropped for good reason, but other times the reasoning is not that clear. Think about whether there's an old technique that could still be useful. Can I resurrect a product for an untapped market? Don't just market...
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The Shift in Marketing in the Health-Care Industry
Fox Business
And the man who created the ad campaign Peter revoke co-founder of the rebel agency welcome to all of you and -- This really -- marketing make over we've ever seen when rate. Keep in mind all done with a relatively small ad agency and no celebrities ...
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Senior Hispanic Marketing Executives From Target, Kellogg's, AT&T and ...
Marketwire (press release)
Senior Hispanic marketing executives from Target, Kellogg's and The Sherwin-Williams Company today were named the official judges of the "El Buen Pitch" competition of Hispanicize 2013 (www.HispanicizeEvent.com), the annual Latino trends event taking ...
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Beacon First: Brain studies conducted for marketing at UA institute
Akron Beacon Journal
Test subject Cory Boyer wears a 256 point dense array sensor net EEG that reads surface electrical current, during a marketing experiment in the Benjamin and Nancy Suarez Applied Marketing Research Laboratories on the firth floor of the University of ...
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Akron Beacon Journal
Content Marketing: Thinking Outside the Blog Post
EContent (press release)
More art than science, content marketing involves a softer, gentler sales approach that aims to inform and entertain prospects with the unstated goal of turning them into customers. Clever videos, e-books, whitepapers and sponsored e-forums are ...
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China Sounds Alarm About Android Market Dominance
Marketing Land
While Google's PC search market share may be hovering below 5 percent, Android is the overwhelmingly dominant smartphone operating system in the world's largest mobile market. As a result China may be preparing to take some sort of regulatory action ...
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Digital marketing to diners, global money transfers and more
Crain's Chicago Business
Eateria: Naperville-based Dining Dialog Inc. created this digital loyalty marketing tool for restaurants. The company calls it "a one-stop shop combining the effective methods of email, social media and mobile marketing." Restaurants can use the ...
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New Research Reveals Misconceptions of Baby Boomer Marketing
Reverse Mortgage Daily
A seemingly small distinction like whether a voice is male or female can actually make a world of difference when marketing to the baby boomer audience. A female voice will heed better response when used to market products that have some connection to ...
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Mayor demands change in convention center marketing
U-T San Diego
Mayor Bob Filner has asked that the city's tourism bureau no longer market the San Diego Convention Center and has sent a letter to the center's board asking that it reassume that role. His request, made in a letter sent last month to the board ...
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Store marketing startup Retailigence raises $6.3M
Silicon Valley Business Journal
Retailigence, the Redwood City store marketing startup, said on Tuesday it has raised $6.3 million in new venture funding. Series B funding came from existing investors DFJ, Quest, and Motorola Solutions Venture Capital, as well as new investors ...
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Marketing Your Business
Newsday
Where: Mineola Library 195 Marcellus Rd. Mineola , NY 11501 Price: Free Description:Discussion for those with an existing or start up business. Get a head start on marketing your product or service Categories: Business Website: scorelongisland.org ...
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Marketing Day: March 5, 2013
Marketing Land
China Sounds Alarm About Android Market Dominance While Google's PC search market share may be hovering below 5 percent, Android is the overwhelmingly dominant smartphone operating system in the world's largest mobile market. As a result China ...
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Spending Less on Marketing
Memphis Daily News
Countless studies have proven that it's generally six to eight times more expensive to attract a new customer than to sell more product or service to an existing customer. Why, then, do so many view sales as a linear process, which ends when the sale ...
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Vector Marketing Corporation Presents Awards for Sales Excellence
Marketwire (press release)
SAN DIEGO, CA--(Marketwire - Mar 5, 2013) - More than 600 hundred sales representatives, managers and parents turned out at Vector Marketing Corporation's recent Western Region year-end banquet to honor the region's top sales performers of 2012.
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Banking on a switch to marketing
Pittsburgh Business Times (blog)
So how does the former head of a big bank's Pittsburgh retail branches wind up at a marketing communications firm? Over a cup of coffee at the Starbucks at the William Penn. That's because Laurie Mizrahi, who's creative professionally, looked at being ...
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Online Marketing Coordinator/Webmaster
Publishers Lunch Deluxe (subscription)
Reporting to the Online Marketing Manager, the Online Marketing Coordinator will be an integral part of the marketing team who will lead YUP's online traffic and marketing initiatives. Directly working with online publishers, search engines, ad ...
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Traackr Introduces Social Media Marketing Platform that Targets Influencers
CMSWire
Influencer marketing technology provider Traackr is launching a new platform designed to deliver actionable insights based upon identifying influential people and content on social media sites. "We're enlarging our social marketing capabilities ...
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State, industry officials set sights on new lobster marketing efforts
Bangor Daily News
ELLSWORTH, Maine — A proposal to significantly increase annual funding for Maine's efforts to market its signature seafood is set to get an initial review from state legislators this week. The goal is to raise $3 million for promoting Maine lobster ...
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Why brands need to avoid the hype surrounding content marketing
The Guardian (blog)
Content marketing is one of the most exciting areas of digital marketing today, offering huge benefits for any brand wanting to engage customers. The problem is a sudden explosion in industry hype promising it as a panacea. The danger for brands ...
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The Guardian (blog)
Monetate Agility Summit Features Insights From Top Minds in Digital Marketing...
The Providence Journal
PHILADELPHIA, March 5, 2013 /PRNewswire/ -- Monetate, a leading technology solution that allows online marketers to leverage Big Data to create personalized online customer experiences, today announced its third annual Agility Summit will take place on ...
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Google country marketing head joins Yebhi.com
Economic Times
Rungta has worked in sales and marketing roles for the past 15 years and has worked across sectors like FMCG, consumer durables, finance, IT and travel Services. Prior to joining Google, Rungta was the head of marketing for travel portal Yatra.com.
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"If it helps your marketing then why not?" - Irrfan on SBAGR sequel
IndiaFM
"However, even if it helps your marketing then why not go for a sequel", asks Irrfan, "In the times that we live, a sequel has become a tool to register your franchise. You have to make noise to place your product. Okay, so I am not talking about Saheb ...
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IndiaFM
Marketing comes before growing, experts say
Capital Press
Too often, producers spend 95 percent growing the crop and only 5 percent marketing it, said Kelly Olsen, administrator of the Idaho Barley Commission. "Marketing has to have equal time and attention in our operations," she said. Leah Clark, program ...
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Can Digital Analytics, Marketing, IT and BI Get Along in the World of Big Data?
CMSWire
A disconnect exists between digital marketing and IT that's fueled in part by software promising IT-free solutions. But the truth isn't that simple. I just finished reading fellow CMSWire columnist's Matt Mullen's article "Dispelling the Chief ...
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CMSWire
Marketing-IT alignment drives revenue growth, ROI
BtoB Magazine
Companies with marketing and IT alignment perform better than companies that do not have marketing-IT alignment across several key indicators such as revenue growth and marketing ROI, according to a recent report from the Aberdeen Group. The report ...
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e-Swisher Launches National Marketing Campaign
CSNews Online
JACKSONVILLE, Fla. -- Swisher International launched its e-cigarette and e-cigar line of products, e-Swisher, with a new national marketing campaign directed at Baby Boomers and Generation X, especially working- and middle-class men. "Swisher is well ...
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Kilbeggan Irish Whiskey In First U.S. Marketing Push
MediaPost Communications
Since the acquisition, in the U.S., Beam has focused primarily on expanding Kilbeggan's previously very limited distribution, reports Bob Gorman, director of marketing, world whiskies at Beam. While the brand is still working on distribution growth, it ...
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MediaPost Communications

Blogs13 new results for Marketing
 
Adobe Announces A New Social Interface For Its Marketing Cloud ...
By Anthony Ha
Adobe is in the middle of Summit, its annual digital marketing conference, and as expected it's making a bunch of product announcements. The biggest one..
TechCrunch
On Twitter, Are Reactions to Events a True ... - Marketing Pilgrim
By Frank Reed
Social media is maturing in many ways. Much of that maturity is being seen in how marketers look at each ...
Marketing Pilgrim - Internet...
6 Parts of Your Marketing You Should Always Be Optimizing
By Meghan Lockwood
What will truly move the needle for your optimization efforts? Here are the top six things all marketers really need to follow to maximize ROI.
HubSpot's Inbound Marketing Blog
Recorded Webinar: Secure Your Marketing Edge with Killer Drips ...
By Teri Marks-Brunner
Join Mathew Sweezey, Marketing Automation Evangelist with Pardot (An ExactTarget® Company), as he addresses the challenges marketing and sales departments face in staying connected with prospects and leads. Learn how to ...
Marketing Automation - Pardot » Blog
Content Marketing World Sydney 2013: Day 1 in Tweets
By Michele Linn
The first full day of sessions at Content Marketing World Sydney was a blast. If you were not able to attend, catch up with some of our favorite highlights.
Content Marketing Institute
The Ultimate Guide to Infographic Marketing for Your SEO ... - Visually
By InfographicMarketing
Many people who are up-to-date with all things marketing know just how much of an impact infographics can make. For those that are not familiar with i.
Visual.ly - Social Media
Rhye's Woman: Love, Marketing, and the Space Between | l'etoile
By Peter Black
Rhye's Woman: Love, Marketing, and the Space Between. by Peter Black. In the late '70s early '80s there was a shift in the way music was marketed. It is a phenomena that was been well documented when the rise of MTV. Bands went from ...
l'etoile
John McTigue On The Intersection of Content and Marketing...
By Dayna Rothman
John McTigue talks about the future of marketing automation and how to be successful with marketing automation.
Modern B2B Marketing - Marketo...
Affiliate Marketing– Are You Really Cut Out For It? | IMGrind.com
By Ruck
I conducted a test last night. I wanted to test a couple of aspiring Affiliate Marketers and get some insights into how they are thinking right now as they.
IMGrind.com
Senior Hispanic Marketing Executives from Target, Kellogg's, AT&T ...
By Hispanic PR Blog
Senior Hispanic marketing executives from Target, Kellogg's and The Sherwin-Williams Company today were named the official judges of the "El Buen Pitch" competition of Hispanicize 2013 (www.HispanicizeEvent.com), the annual Latino ...
Hispanic PR Blog
Producing Innovative Marketing Through Guerilla Advertising « Just ...
By LWong
The one form of marketing that does not get enough attention is guerilla marketing. Long seen as a gimmick or teaser for a bigger TV spot, guerilla marketing initiatives can actually produce some very innovative advertising. If done right, this ...
Just Media
BlackBerry opts against Lewis Hamilton ad campaign - Marketing...
By Matthew Chapman
BlackBerry opts against Lewis Hamilton ad campaign marketing news. Read BlackBerry opts against Lewis Hamilton ad campaign and other marketing news online.
Marketing Magazine RSS Feed
Barclays most complained about firm for ... - Money Marketing
The FOS upheld over half of investment complaints against the bank between July and December.
Money Marketing - most recent...

Web3 new results for Marketing
 
Challenges and Opportunities for Change in Food Marketing to ...
The childhood obesity epidemic is an urgent public health problem, and it will continue to take a substantial toll on the health of Americans. The most recent data ...
www.iom.edu/.../Challenges-and-Opportunities-for-Change-in...
How to Create a Content Marketing Strategy That Won't Put You to ...
When I first started to blog, I used to write 300 to 400 word blog posts and I was ecstatic ...
www.quicksprout.com/.../the-neil-patels-guide-to-blogging-ho...
What in the Heck is Co-Marketing?
Learn what co-marketing is, and how you can get started with your own co- marketing partnerships.
blog.hubspot.com/.../What-in-the-Heck-is-Co-Marketing.aspx


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