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News37 new results for Advertising
 
Advertising and the Internet of Things
blogs.hbr.org (blog)
Without resorting to high-tech augmentations of its products, such as RFID tags and Near-Field Communications (NFC), Diageo's marketers could create new advertising experiences in which the products themselves became its media vehicles. From the ...
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blogs.hbr.org (blog)
Win $5000 in The Truth in Advertising Contest
mediabistro.com
To celebrate John Kenney's The Truth in Advertising, Simon & Schuster's Touchstone Books imprint has created a contest with a $5,000 prize. If you want to enter, you must design an advertisement for the novel. Each contestant may submit up to three ...
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Advertising Agencies Are Literally Begging To Get A Google Glass
Business Insider
Employees at ad agency Kirschenbaum Bond Senecal + Partners (kbs+) have made a Tumblr micro-site in which employees literally beg to get their hands on a pair of Google Glass. Although Google initially only distributed early pairs to developers, ...
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How Men's Magazines Sell Masculinity to Young, Low-Income Men
Slate Magazine (blog)
If advertising is meant to be aspirational, these ads are presenting a pretty sad version of what American men can aspire to be. And advertisers aren't selling this hyper-masculine ideal to just any man: They're specifically targeting the younger ...
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Slate Magazine (blog)
Facebook makes huge bid to outpace Google advertising
GlobalPost
1. Advertisers will be able to directly compare Facebook advertising results to non-Facebook advertising. 2. Advertisers will be able to compare desktop vs. mobile advertising. 3. Using Facebook's pacts with Datalogix and Nielsen, advertisers will be ...
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Actually Worthwhile Advertising: a Water-Producing Billboard
The Atlantic Cities
Lima is the second-largest city in the world to be situated in a desert, right behind sand-blasted Cairo. That means the Peruvian capital's 7.6 million residents have a great and persistent thirst for clean water, which certainly isn't being fed by the ...
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The Atlantic Cities
AT&T Goes After T-Mobile With Attack Ads
AdAge.com
"T-Mobile's advertising is a combination of misguided and just plain wrong," said Mark Siegel, a spokesman for Dallas- based AT&T. The newspaper ad was "just a friendly reminder of the fact that independent third-party testing says AT&T's network ...
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AdAge.com
Armstrong facing two new lawsuits over bonuses, false advertising
velonews.competitor.com
LOS ANGELES (AFP) — Lance Armstrong faces two more lawsuits on Friday spawned by his admission that all seven of his Tour de France victories were fueled by banned drugs. The Nebraska-based Acceptance Insurance Company sued Armstrong and ...
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Marketers Heed China's Social Media Explosion
AdAge.com
One challenge for advertisers is the rise of fake fans sold by vendors exploiting a quick business opportunity--selling virtual "followers" that artificially inflate the fan base of bloggers and brands. Market pressure pushes bloggers to drive more ...
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HitBliss Offers Consumers TV, Movie Access in Exchange for Watching Ads
AdAge.com
That's the motto of HitBliss, a startup that launched on Friday, allowing users to earn money to stream video content by engaging with advertising. Created by entrepreneurs Sharon Peyer and Andrew Prihodko, HitBliss rolled out a desktop app and plans ...
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AdAge.com
Beyond Display Advertising
Folio Magazine
Depending on who you talk to, display values are flat or declining, even as the digital advertising market grows. According to the Interactive Advertising Bureau, display/banner advertising is flat in its share of revenue when compared to other digital ...
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Folio Magazine
Facebook acquires Microsoft's Atlas advertising platform
Fiercemobilecontent
Facebook (NASDAQ:FB) has acquired Microsoft's (NASDAQ:MSFT) Atlas Advertising Suite, a move to help marketers more effectively manage and measure campaigns across the social network's mobile and desktop properties. Financial terms of the deal ...
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Tablet advertising leaves smartphones in the dust
Phys.Org
A man looks at his mobile phone during the 2013 Mobile World Congress in Barcelona on February 28, 2013. Mobile advertising is soaring and growing in sophistication, industry analysts say, but the money is pouring into tablets at a much faster rate ...
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Zoomph Debuts Real Time Targeted Advertising at MIT Sloan Conference
PR Newswire (press release)
RESTON, Va., March 1, 2013 /PRNewswire/ -- The creators of Zoomph, an Influencer Engagement Platform, announce the release of their newest feature, the Social Mashup; a real-time advertising module that combines targeted advertising with real-time ...
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Yelp to Start Offering Mobile Display Ads in Bid for Revenue
AdAge.com
Local business discovery and recommendation service Yelp will start hosting display ads in its mobile app. InterContinental Hotels Group (IHG) and Taco Bell will be the inaugural advertisers in the new ad format, with IHG's ads likely starting to ...
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AdAge.com
Brevard Schools To Offer Advertising Opportunities
Brevard Times
In addition, we will be launching a new county-wide newsletter in which advertisements will be sold. As to where the ads will be sold and housed on school properties, we are looking at high traffic areas to give advertisers the greatest exposure for ...
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WPP Reports 2.9% Organic Revenue Growth for 2012
AdAge.com
Advertising and media grew in North America, but that was more than offset by a disappointing performance in consumer insight, public relations and public affairs, healthcare and specialist communications businesses. The group said in a statement that ...
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AdAge.com
2013 ADDYs: Best of Austin advertising
Austin Business Journal (blog)
From the quirkiness of Ace Hardware's "purple guys" television commercial to the elegance of an invitation to an LBJ gala, the work of dozens of local advertising teams were honored at the 2013 ADDY Awards ceremony Thursday night. McGarrah Jessee ...
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Three reasons why advertising and social media don't mix
Econsultancy (blog)
In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising. This partly stems from the misuse of ...
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Econsultancy (blog)
Shannon Nickinson: Salter advertising settlement draws ire
Pensacola News Journal
Bill Salter Outdoor Advertising could have paid $4 million for the sin of destroying 2,000 trees along Interstate 10 and not paying the state the corresponding permit fees in 2009. Instead, the Pace billboard company will pay a mere $100,000 fine ...
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Okaloosa could sue advertising firms over Bellinger's thefts
Destin Log
The board recently authorized Tallahassee attorney Greg Stewart to sue either of the advertising firms if necessary. The Zimmerman Agency of Tallahassee and Mobile, Ala.,-based Lewis Communications are advertising firms that held lucrative contracts ...
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ATT blasts T-Mobile in its latest advertising campaign
IntoMobile
As noticed by Bloomberg, AT&T recently took out full-page advertisements in the New York Times, the Wall Street Journal and USA Today. The ad claims to tell the truth about T-Mobile's network and notes that T-Mobile has 2x more dropped calls, 2x more ...
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Comcast says no to advertisements for guns, Davison gun store owner irked
The Saginaw News - MLive.com
Charter Communications has no policy about advertisements involving firearms, but has a joint operating agreement with Comcast Spotlight selling advertising time in Fenton and Davison, he said, adding Williams Gun Sight can't purchase air time in those ...
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Observer Gets New Advertising Manager
AllAfrica.com
Uganda: Observer Gets New Advertising Manager. 1 March 2013. Ramadhan Kyomugisha, 42, has been appointed Advertising Manager of The Observer newspaper. Kyomugisha, whose experience in sales and marketing spans 12 years, was unveiled to ...
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Comcast halts acceptance of gun-related advertising
Arkansas Online (subscription)
Comcast halts acceptance of gun-related advertising. By Chelsea Boozer. Comcast Corp., the nation's largest cable television company, will no longer accept gun-related advertisements, a spokesman said Thursday.
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FINRA Cracks Down on Advisor Ads
On Wall Street
This came after a record year for advertising-related FINRA fines in 2011 of $21.1 million, which had more than quadrupled in value from 2010, according to an annual FINRA sanctions survey published by the Atlanta law firm Sutherland Asbill & Brennan.
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Etihad Airways Launches New Global Advertising Campaign
The Leading Aviation Industry Resource for News, Equipment and
With the theme "The World Is Our Home, You Are Our Guest," the airline's first major campaign in three years will be supported regional and international TV, print, outdoor, and digital media advertising. The campaign reinforces the airline's 'guest ...
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Natasha Desai Wins American Advertising Federation Award
India West
Natasha Desai, a recent graduate of the Missouri School of Journalism, was one of 50 students in the country selected as one of the American Advertising Federation's most promising minority students, and she was one of only four to receive the AAF ...
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'Women are better in advertising': Sir Martin Sorrell
Telegraph.co.uk
'Women are better in advertising': Sir Martin Sorrell. Sir Martin Sorrell, chief executive of advertising giant WPP, has revealed a preference of women over men in his industry. In the US series 'Mad Men' depicting the advertising industry of the 50s ...
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Telegraph.co.uk
Facebook Buys Microsoft's Online Advertising Tool
Indiatimes.com
Atlas is part of an online advertising service called aQuantive, which Microsoft bought for $6.3 billion in 2007. aQuantive didn't bring in as much online ad revenue as Microsoft envisioned, prompting the software maker to absorb a $6.2 billion charge ...
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Indiatimes.com
Lottery's false advertising
Greensboro News & Record
Among other things, it says: "Advertising which states a total of payments to be paid over a period of time shall state the present value of the prize." I suppose that would preclude the lottery from putting out a news release, as it did yesterday ...
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Rightmove profits boosted by advertising
Telegraph.co.uk
Rightmove, which owns Britain's most visited property website Rightmove.co.uk and produces research on the housing market, said pre-tax profit rose to £83.2m in 2012, up from £62.7m the previous year, according to its annual results statement.
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Telegraph.co.uk
TV and online advertising beginning to merge argue ad agencies
Rapid tv news
The State of the UK Online Video Advertising Industry also showed that almost two-thirds (64%) of agencies say the increased spend on digital video advertising comes from digital display and 29% say it is from traditional TV budgets. Almost four-fifths ...
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Facebook buys Atlas advertising software from Microsoft
Inquirer
Microsoft's Atlas software product provides marketeers with tools to administer advertising campaigns and measure their success. Brian Boland, product marketing director at Facebook claimed that the acquisition would "benefit both marketers and users".
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LBS-based mobile advertising set to explode
Bizcommunity.com
Market researcher Gartner forecasts that global mobile advertising revenues will grow to $11.4 billion in 2013 from $9.6 billion in 2012. Revenue will balloon to $24.5 billion in 2016, predicts Gartner. LBS-based services will form an important part of ...
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BBC Advertising to Boost Ties with Bulgaria Thanks to New Appointment
Novinite.com
BBC Advertising, part of BBC Worldwide, the commercial arm of the BBC, has announced the appointment of Bulgarian Tina Maratilova as Account Executive - Central and South Eastern Europe. Tina will be managing the relationship with clients in the ...
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Novinite.com
Social Media ROI - How to Achieve: Cost-Effective, Highly-Targeted Advertising
Business 2 Community
Facebook Ads allow you to target users better than any form of advertising ever. You can target based on age, gender, interests, location and even relationship status. It's also completely trackable. Facebook Ads open the full power of Facebook's Open ...
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Blogs7 new results for Advertising
 
CEO Alan Herrick On Technology, Creative, And The Sapient Way
By AdExchanger
AdExchanger: News and Views on Data-Driven Digital Advertising· Platforms · Atlas, At Last. Facebook Ad Chief Gokul Rajaram Speaks Read the story · Data · IAB ALM: Forget 'Big,' We Just Want Data We Can Use Read the story · Events ...
AdExchanger: News and Views on...
Automakers, others drop advertising on al Jazeera jihad TV ...
By creeping
All five automakers stopped advertising on the same day, February 24, 2013. Florida Family Association records ten hours per day of Al Jazeera America. There have been no ads recorded for any of these five automakers since February 24, ...
Creeping Sharia
Facebook to Acquire Advertising Platform from Microsoft | Mobile ...
By Michael
Facebook has announced plans to acquire Microsoft's Atlas advertising platform. Confirmation of the intention came late Thursday from Brian Boland, director.
Mobile Marketing Watch
Three launches new prime-time TV advertising campaign | Mobile ...
By Chris Donkin
Footage of Shetland pony moonwalking is intended to encourage customers to share amusing videos online.
Mobile News Online
Peevertising. Yes. Pee + Advertising. - The San Francisco Egotist
By The San Francisco Egotist
The San Francisco Egotist blog is your source for advertising& marketing news in San Francisco, California & the greater Bay area.
The SF Egotist RSS Feed
Yammer to roll out real-time message translation | Media and ...
Companies need to align their communication objectives with their business objectives. Public relations tips for small businesses ». Twitter has selected Connect Ads as their official partner in the Arab region. Twitter announces key advertising...
AMEinfo.com Latest News
Thai Child Rights: First Time - I Believe in Advertising
By Filippo
Advertising Agency: BangkokShowcase, Bangkok, Thailand Creative Director: Chokchai Tupanyakanok Art Directors: Krittayot Opassatavorn, Sakon Khanawuthikarn Copywriter: Krittayot Opassatavorn, Supachai Limvutivong Computer Artist: ...
I Believe in Advertising | ONLY...

Web1 new result for Advertising
 
Start Advertising | Twitter for Business
@TwitterSmallBiz · Follow @TwitterSmallBiz · Twitter Advertising Blog. Get the latest product updates and see how others are marketing successfully on Twitter.
https://business.twitter.com/start-advertising


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