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| Former VW executive to head GM's global marketing Reuters DETROIT Feb 25 (Reuters) - Former Volkswagen executive Tim Mahoney has been named head of global marketing operations at General Motors Co, as well as Chief Marketing Officer Global Chevrolet, GM said on Monday. Mahoney, who had been ... See all stories on this topic » | ||
| GM Names New Chevy Marketing Chief Wall Street Journal General Motors Co. is tapping a Volkswagen executive to lead world-wide marketing strategy for its Chevrolet brand. Tim Mahoney was named chief marketing officer for Chevrolet and global GM marketing operations leader effective April 1. Mr. Mahoney had ... See all stories on this topic » | ||
| GM taps Volkswagen marketing chief for Chevrolet brand Detroit Free Press His appointment marks the latest step in GM CEO Dan Akerson's reorganization of the company's global marketing structure. The automaker split up the responsibilities of CMO last year, handing global Cadillac marketing to Bob Ferguson, who reports ... See all stories on this topic » | ||
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| GM Hires VW Executive to Lead Chevrolet Marketing Effort Bloomberg GM named Tim Mahoney as chief marketing officer responsible for Chevrolet and global GM marketing operations leader, effective April 1, according to a statement on the carmaker's website. Mahoney has been chief product and marketing officer of the ... See all stories on this topic » | ||
| Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz Adweek The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards. The only thing that seemed to be grilled more than #rtm on Twitter was Oscars ... See all stories on this topic » | ||
| Hawaii launches marketing blitz Wall Street Journal HONOLULU — The Hawaii Visitors and Convention Bureau is aiming a half-million dollar marketing blitz at New York and Chicago. The monthlong campaign aims to increase visitors from Hawaii's two largest East Coast markets over the next several months. See all stories on this topic » | ||
| City Council Shows Strong Support For Tourism Marketing District KPBS "To shoot ourselves in the foot, by not marketing our destination, only adds to our economic troubles.'' With no interest on the panel to amend the agreement or kill the TMD outright, the council members will go into closed session on Tuesday to ... See all stories on this topic » | ||
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| Business Achievers gain the most from target marketing strategies Belfast Telegraph They had a wide variety of opinions about marketing, social media, selling, search engine optimisation (SEO), websites, e-commerce, apps, and much more. What struck me about the discussions was the complexity and nuance once you go below the service ... See all stories on this topic » | ||
| BioShock Infinite's Ken Levine on PS4, Vita and Marketing IGN After what seems like an eternity, BioShock Infinite is finally done, and come March, you'll be able to play it. Still, we're not much for waiting, so over on Podcast Beyond, we grabbed Irrational Games Creative Director and Co-Founder Ken Levine and ... See all stories on this topic » | ||
| LA-based CBRE chosen as marketing adviser for Phillips 66 property in Louisville The Daily Camera Los Angeles-based commercial real estate firm CBRE Group Inc. has been selected as the exclusive marketing adviser for the 432-acre Phillips 66-owned property in Louisville. The campus, former home of StorageTek and Sun Microsystems, was purchased ... See all stories on this topic » | ||
| INSIGHT: Digital marketing efforts need superpowers Sioux Falls Argus Leader To get noticed, all superheroes dress the part with cool costumes and exhibit superior performance. Heroic digital marketing begins with creating awareness. Your website is no different. The right look gets you noticed, which results in more visits to ... See all stories on this topic » | ||
| Five Fast Truths About Real-Time Marketing AdAge.com Many marketers are just waking up to their real-time potential, and are undoubtedly looking inward and asking themselves what being more nimble and aware can do for their brands. "Making them more relevant" is the obvious answer. But brands can't ... See all stories on this topic » | ||
| Former Volkswagen exec to lead Chevrolet marketing The Saginaw News Mahoney will be responsible to execute Chevrolet's new brand platform and for overall coordination of GM's global marketing operations, according to GM. He will report to GM Vice President, U.S. Sales and Service, and interim GM Global Chief Marketing... See all stories on this topic » | ||
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| Roundy's, Valassis to partner on in-store marketing, media programs Milwaukee Journal Sentinel "Valassis has had a long-standing relationship with Roundy's and we're thrilled to now be a part of their in-store marketing strategy," Michael Kowalczyk , Valassis vice president, in-store and digital retail development, said in a statement announcing ... See all stories on this topic » | ||
| Fully exposed: Marketing Managing Director Elie Deshe Interview exclusive with ... MMAmania.com MMAmania's Brian Hemminger speaks with VFD Sports Marketing Managing Director Ellie Deshe about all the responsibilities of a marketer and manager including sponsors, social media and much, much more in part one this exclusive interview. Share on ... See all stories on this topic » | ||
| Nokia to focus marketing more on products and features, less on Lumia brand FierceWireless BARCELONA, Spain--Nokia (NYSE:NOK) plans to shift its marketing for its Lumia line running Microsoft's (NASDAQ:MSFT) Windows Phone software this year away from the Windows Phone and Lumia brands and more toward Nokia-specific products and ... See all stories on this topic » | ||
| HPU to Feature Bestselling Author, Marketing Pioneer Seth Godin High Point University (press release) (blog) High Point University HPU Seth Godin Marekting HIGH POINT, N.C., Feb. 25, 2013 – Bestselling author and marketing pioneer Seth Godin will headline High Point University's 2012-2013 Spring Cultural Enrichment Series when he visits the HPU campus on ... See all stories on this topic » | ||
| Richard Yap Uses Marketing Savvy In Steering His Career Manila Bulletin MANILA, Philippines – Though already a full-timer in showbiz, Richard Yap is still able to use some of the most important principles he picked up in his previous job as a marketing manager. The 45-year-old actor and lead star of "Be Careful With My ... See all stories on this topic » | ||
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| Apple makes big marketing push in India Silicon Valley Business Journal Apple Inc. has started a big marketing push in India,advertising its installment plans for iPhone that are now available through more distributors. Lisa Ward: Web contributor- Silicon Valley Business Journal. Apple Inc. has started a big marketing push ... See all stories on this topic » | ||
| Social Consolidation To Change Online Marketing MediaPost Communications In the report "The Four Social Marketing Tools You Need" Forrester analyst Nate Elliott describes how acquisitions will help companies like Adobe, Lithium Technologies and Salesforce acquire the missing pieces that link the social value chain ... See all stories on this topic » | ||
| Just one in three Aussie marketers say their content marketing is effective MuMbrella The study by the Association for Data-driven Marketing and Advertising and the US-based Content Marketing Institute (CMI) shows only 29 per cent said their content is a 'very effective' or 'effective'. This compares with 39 per cent in the UK and 37 ... See all stories on this topic » | ||
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| What's the marketing steps? GameDev.net I'd like to know the steps for marketing a game starting after a gdd (game development document) is born to an actual marketed game. When to get patent (and how) on an idea (and why) and copyright (why/when). I'm new to pursuing a marketed game with ... See all stories on this topic » |
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| Most Oscars Real-Time Marketing Falls Flat | Digiday By Saya Weissman Digiday - The Authority on Digital Media, Marketing and Advertising. Digiday | ||
| Follow-up to Right-Things Right-Now Marketing Webinar, Part II ... By nancys60 Helping nonprofit professionals and their supporters become more effective and efficient. GuideStar Blog | ||
| Columbus Blue Jackets Select Phizzle as Digital Marketing Provider ... By Jeff Lillibridge Phizzle Inc., a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced an agreement with the Columbus Blue Jackets to power its mobile marketing initiatives. Together, Phizzle ... Phizzle | ||
| Content Marketing Trends in Australia: 2013 Research Results By Joe Pulizzi For the last 3 years, CMI has produced research on content marketing trends in North America. This year Australia is added to the mix. Here are key findings. Content Marketing Institute | ||
| Obama Gets Aggressive on Sequester Marketing with State by State ... By Taylor Marsh wh_deficit_chart_gdp · PRESIDENT OBAMA is leaving no angle untouched, starting with the chart above, which shows what's been done on Obama's watch. If you compare the spending to Pres. George W. Bush, who was like a kid with a ... Taylor Marsh | ||
| Research finds Aussies adopt content marketing more than North ... By CB joe_pulizzi_300x200.jpg A new study from the Association for Data-driven Marketing and Advertising (ADMA) and the US-based Content Marketing Institute (CMI) shows that 96% of Australian marketers are using content marketing to reach ... Campaign Brief | ||
| Chem-Dry SEO | Preferred Chem-Dry Internet Marketing Partner By Sean Hakes JEMSU is a Preferred Chem-Dry Digital Marketing partner for all Chem-Dry Franchises. Click here to learn more and how your Chem-Dry can sign up today! JEMSU™ | ||
| 6 Results-Oriented Marketing Tasks to Do Today! « Latka ... By whitneyt 6 Results-Oriented Marketing Tasks to Do Today! Posted by Pat Banas on February 25, 2013. If you want to re-ignite your marketing efforts, here are 6 tasks that you can do today that will drive results for your business! Review Your Marketing... Latka Communications | ||
| How The Marketing Community Lost Last Night #OscarsRTM ... By David Armano Because I had a feeling there would be a great deal of activity going on—I set up a simple hash tag, because I wanted a way to organize what brands would be doing. Edelman Digital | ||
| Reddit for Marketing— It's All About Revenue: The Revenue ... By Stephen Streich Canadian astronaut Colonel Chris Hadfield boarded the International Space Station in December, preparing to take over as commander of expedition 35. In the last few weeks he has posted a steady stream of fascinating pictures to Facebook, ... It's All About Revenue: The Revenue... | ||
| Avon business owner sues town over moving marketing tools | Fox ... By amandarakesfox59 An area business owner is fighting Avon town officials in court over his costumed 'wavers,' claiming he should be allowed to use the popular marketing tool outside his business. However, town officials claim any 'moving sign' is illegal, ... Fox 59 News - fox59.com | ||
| Apple's iPhone push in India: wider distribution, new marketing and ... By Ed Sutherland After describing India as having less potential than China, Apple is increasing efforts to compete in the world's second-largest cellphone market. The iPhone. iDownloadBlog.com | ||
| 10 Oscar-Worthy Examples of Brands Newsjacking the Academy ... By Steve Hall The HubSpot Inbound Internet Marketing blog covers all of inbound marketing -- SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics. Join 145,000 others and subscribe now! Subscribe ... HubSpot's Inbound Marketing Blog |
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| USA Cycling names Rob Borland as chief marketing officer - USA ... Colorado Springs, Colo. (February 22, 2013) – USA Cycling is pleased to announce the hiring of Rob Borland as the organization's chief marketing officer. www.usacycling.org/usa-cycling-names-rob-borland-as-chief-... | ||
| The Season of our Discontent Marketing SlideShare is the world's largest community for sharing presentations. Discover great content and connect with like-minded individuals. www.slideshare.net/.../the-season-of-our-discontent-marketing... | ||
| Effective B2B Social Media Marketing | Social Media Today This business to business social media strategy is mutually beneficial for both parties. socialmediatoday.com/.../effective-business-business-social-me... | ||
| City council hears Tourism Marketing District comments as union ... The group argued that a "livable wage" of roughly $14 per hour for all employees was appropriate, and indicated that opposition to the Tourism Marketing District ... www.sandiegoreader.com/.../city-council-hears-tourism-marke... |
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